Medical whiteboard animation (maybe known as medical whiteboard explainer video) is simply a combination of a whiteboard background and a real person’s hand illustrates relevant images while voice-over talent speaks to explain a medical concept.
Using animation to explain complicated concepts is an uprising trend, especially in medical education and healthcare training. Indeed, medical whiteboard animation is simple to understand but nice enough to get the audience’s attention. Also, it’s the most budget-friendly option for doctors or hospitals to produce. This article will present to you the reason behind the prevalence and how to make whiteboard explainer videos by analyzing our client’s case study, iCareBetter.
iCareBetter is a technology company that mostly provides services for hospitals and doctors. The mission is to help doctors better educate their patients on a particular health problem.
iCareBetter figures out that patients often do not rely only on physicians as doctors have little time to satisfy their needs for medical information. They’d rather research the internet for their sakes, referring to the company’s many years of experience. Regardless of the fact, the outcome received is often too complicated to understand for general audiences who have not been trained to understand medical jargon or hardly have health understanding.
For that reason, iCareBetter aims to design an all-in-one innovative solution that can help both patients and doctors in medical training. They eventually come up with a medical app in which most of the content is presented by whiteboard explainer videos.
THE SOLUTION | Why does iCareBetter choose Medical Whiteboard Animation as an explainer medium?
Bridge up patients and healthcare professionals
Medical whiteboard animation is a big helper in simplifying complex medical knowledge, as well as science. It structures as a story fusing stats and knowledge into a story using visual leads, this type of animation can help medical information become friendly and easy to comprehend, even for people with a common understanding. In other words, animation help the doctor explain the information in the patient’s language to make it more digestible.
Let’s take an example. Normally, it’s hard to understand and learn how the body works without seeing it. However, when being explained with visualization, patients can see the unseen organs and inner body parts such as continental government organs and so on. At the same time, through storytelling, patients can also easily observe how the body works and what happens to humans when they catch a disease.
Wrap up expertise knowledge so fast but ‘no furious’
With a limited span of education, patients inevitably forget what the physicians educate and advise them. There’s no time for misunderstanding to be cleared third or fourth times. It’s definitely where whiteboard explainer videos can help! Whiteboard animation with a short, simple, and catchy simple can help people easily understand and remember medical knowledge. Furthermore, it is more convenient for patients to access and replay important information many times whenever they want. For a typical funnel animation length that lasts no more than 120 seconds, that equals 3.6M words, said Hubspot.
On the other hand, the whiteboard explainer videos can save a lot of time for doctors. Instead of explaining many times to a huge number of patients who get the same disease, doctors now just need an animated video that tells details about the disease. And let the animation takes care of the rest!
Best budget-friendly explainer animation
Whiteboard style is more affordable than other animation styles such as 2D motion graphics or interactive 3D videos. However, it’s simple but good enough to explain complex medical concepts. Working with F.Learning Studio, professional-level medical whiteboard animation and fully customized can cost from $600 to $1000 per minute. The price includes the concept price (whiteboard style price and asset designs) and the number of animation minutes.
For a more personalized quote, please click on the link, we will help you out. With our experiences in the medical animation field, we don’t consult you on how animation works, we consult you on how animation works for your business.
Chills out to the mind while pleasing the eyes
Pay attention to this ‘perfecto’ inherent quality from a motion moving. As an educational animation, a whiteboard gives a blank white space, removing any intricate and unpleasant to the eyes, giving absorbers’ minds a lot of space to get their problem thinking while slowly digesting coming knowledge. Alternate complexity and abstract theories by visuals and practices that really work out for patient education in the case of iCareBetter. In other cases, it proves helpful a lot to healthcare pre-service training.
Create your own medical whiteboard video now!
THE PROCESS | How to make a medical whiteboard animation for patient education?
How to adapt whiteboard explainer videos in patient education? Here lies the process we provide for iCareBetter.
Step 1. Understand and transfer the medical knowledge into animation script accurately
With a team that gets familiar with medical jargon, F.Learning understands iCareBetter’s draft script quickly. Them, we help them with:
- Shorten the script to fit the audience’s attention span. The ideal length for each video should range from 1 to 2 minutes (about 150-250 words)
- Use simple language to describe theoretical medical terms
- Add some text to highlight the important points throughout the video
- Try to tell a story to make the medical concept less serious, more friendly, and interesting
Step 2. Create a detailed storyboard
After having an animation script, it is important to visualize and draw out a storyboard. Indeed, storyboards are how you visualize how actors and backgrounds will fit together in any particular scene or sequence. In medical education, the more detailed the storyboard is, the better people visualize the situations. For example, in the case of heart failure, the storyboard should be able to illustrate not only what happens inside the heart but also outside symptoms.
‘In medical animation, it is important to truly understand the concept to illustrate it accurately first. Then we could add fun elements later.’
Anna Nguyen – Storyboard Artist of F.Learning Studio
So, F. Learning Studio’s production team had to learn details about the structure and the operation of the heart. Particularly, we tried hard to read the script, research, and learn more about the human body. So, here is the way we illustrate heart failure in the storyboard.
Step 3. Illustrate the human body part in a friendly style
Here is where the magic happens! Undeniably, the real human body and organs could be a little bloody and scary for general audiences. That’s why you need visualization to make it more pleasant and understandable. In this step, illustrators could illustrate human parts in isometric but more accessible and friendly images. However, it is very important to not change the basic functions and characteristics of the original.
Based on the material of the real medical situations provided by iCareBetter, we try hard to make illustrate the information in the most eye-pleasing appealing but also professional. Here is an example.
Step 4. Add voice-over and get animated!
And, the final production step is to add voice-over and animations for the medical whiteboard animation to complete the sequence. Normally, in whiteboard animation, it is important to provide a narrative. Especially, V-O will be a big helper to support visual aids to explain the concepts. While the sound effect could better describe what happens, and add emotion and tone to the video.
About the animation step, to make the characters active and lively, the animator could add some simple facial expressions to portray their feeling and reactions to the pain. Moreover, F.Learning Studio focused on the motion of body parts to show the changes in the body and the transformation of the diseases. As a result, learners can easily see the progress and follow the lesson.
Here is an example of final medical whiteboard animation about how the heartbeat and blood circulation work, take a look!
And, what are the results?
Surprisingly, the final result was impressive! And, with a medical whiteboard explainer animation, patients can be able to:
- Understand more about the health problems
- Remember what should and shouldn’t do to from doctors
- Be aware of preventing the diseases
Due to the success, iCareBetter decided to produce a series that provide more information for patients about different health problems. Therefore, you will see many useful and informative medical animations from F.Learning Studio and iCareBetter soon.