Doctors usually find patient education hard since they constantly use medical jargon for accurate and speedy communication. Therefore, It’s hard to explain medical terms to patients who don’t have medical backgrounds. This has always been an aching problem in the medical field which requires precision to the highest extent.
Using video for patient education brings huge benefits to the healthcare business by saving time and resources for communicating with patients. Medical explainer videos are valuable resources for patients and caregivers by simplifying medical concepts and jargon, reducing anxiety, and enhancing self-care behaviors.
Benefits of using explainer videos for patient education
1. Convince patients to take action
Besides verbal conversation, the animation is useful for medical professionals to gain trust from patients through visual presentation. In fact, visuals are valuable assets in building a foundational patient-doctor relationship. Using animation is beneficial for both stakeholders. Doctors can save time and effort in explaining complex medical jargon. In the while, patients can find it less confusing and more trustworthy when watching their conditions explained detailedly in animated videos. Moreover, they can easily grasp the implications of prognosis or treatment options, leading to more effective informed consent processes. Altogether, patient education explainer video helps to achieve better communication, which means clearer understanding and satisfaction.
2. Visualize the invisible things
Unlike health workers, some patients are not familiar with human internal organs and medical phrases. Therefore, they can find it difficult to hold a full understanding of invisible concepts. Animation works as a visualizer to “make the invisible visible”. It reduces readmission in the explanation and replaces intricate cognitive processes like imagination and abstraction.
The F.Learning‘s below example visualized the inside part of the human body in a patient-friendly way. The whiteboard animation style contributes to delivering knowledge understandably and creating a positive feeling for patients.
3. Enhance adherence
The animation is also a constructive factor that positively affects the participation of patients in medical treatments. Firstly, it breaks the barrier of health literacy and helps the patients to get aware of their conditions. Then, the patient education explainer video encourages them to take action and actively adhere to their treatments. In a deeper stage, animated materials nurture self-confidence to seek and attain best-practice care. Other than that, health education animation not only benefits the patients themselves but also their family and friends. It motivates patients, family members, and caregivers to pursue optimal health outcomes. With positive people around, the patients will be in the best states to prepare for their “fight for life”.
4. Saves time for medics
Patient education and counseling, without supporting tools like animated videos, can be stressful and ineffective. To save doctors from this trouble, for cases that are not out of the ordinary, ranging from a cold to cancer, there can be short animation videos that explain the diseases. It saves the doctor some explanation time, and he will not have to repeat himself too much if he can give the patient access to the video (perhaps online, on the hospital’s website).
Of course, medical cases that require more specific advice or include uncommon conditions will be explained by the doctors. But only when the standard videos don’t apply does this happen, so that the professionals save time for other tasks.
Take a look at the British Heart Foundation’s short video on heart failure (its causes and treatments). Accurate animation can effectively cover all information needed in a pleasant and understandable way to patients.
Read our success story about using animation in patient education:
How to make a patient education explainer video?
Health education animation truly sounds amazing! Furthermore, it can cover every aspect of disease from causes, symptoms, to diagnosis, treatments, and prevention. Ideally, the types of content that can be best delivered by animation are invisible content like drug moa, causes, etc. But how can we make a patient education animated video?
1. Choose medical information wisely
There are two ways to understand the word “wisely” here.
- First, it’s the wisdom in studying and knowing medical knowledge accurately. Everything has to be correct to the utmost extreme, we can’t play with medical information.
- The second is about the act of collecting, selecting, choosing, and arranging the information. This is a very crucial step since it directly influences the learning experiences and the way patients perceive knowledge. Keep in mind that their literacy levels are different ranging from one to another. Therefore the use of medical terms and explanation should be considered carefully.
2. Hire an animation studio for patient education
The studio will handle your project from A – Z and their animation experts are highly skilled to produce stunning animated videos. Here at F.Learning Studio, we will consult you on a very clear and easy process to make a high-qualified explainer video, from illustration, animation to voice-over.
- No need to explain much about your medical script. Trusted by medical professionals, we understand the medical concept and visualize it in a patient-friendly way.
- In F.Learning Studio, the consultation and animation process are very clear and easy to follow, which fits your busy schedule. With 2000 minutes of animation produced per year, we will deliver your explainer video quickly.
Watch our medical collection
for more ideas
to create your own!
Some tips for a great patient education explainer video
1. Use common language
Most of all your audiences don’t have medical backgrounds, thus it would be best to avoid using medical terms as much as possible. Using short sentences is also an important key to be considered. This is because every patient has a distinct literacy level. Normally, health informative videos are at around 5th to 8th-grade level. This ensures that over 80% of adults understand what you say.
In this short 2D animation video about Diabetes insipidus, the creator beautifully explains the symptoms, causes, and treatments. By using common language, the medical issue is more clear to the patient. Only a few medical terms are in the video, although they always appear with an illustrated animation. These small details may be hardly unnoticeable, but they’re the essentials to create an effective health education animation for general audiences.
2. Short & sharp
Don’t try to cover a whole health issue in 1 single video. It would be very lengthy, wordy, and boring for the patients, and they can’t pay full attention. Break it into bite-sized parts so that they can learn it one by one and stop anytime they want. The ideal time is under 10 minutes, according to a normal human’s attention span.
3. Measure your animation effectiveness
Depending on your goal, you need to set suitable measurable metrics. This serves 2 different things: to evaluate your animated video’s performance and then use the evaluation to improve upcoming videos. For public health awareness campaigns, you can base on the number of shares, views, and reactions on social media to rate. For patient health knowledge improvement, you have to deal with patients individually. Maybe you can set up health profiles to follow their understanding, actions, and outcomes.
iCareBetter Case Study – Using whiteboard animation to improve patient education
iCareBetter is a technology company that mostly provides services for hospitals and doctors. Their mission is to help doctors better educate their patients on a particular health problem.
iCareBetter figures out that patients often do not rely only on physicians as doctors have little time to satisfy their needs for medical information. They’d rather research the internet for their sakes, referring to the company’s many years experiences. Regardless of the fact, the outcome received is often too complicated to understand for general audiences who have not been trained to understand medical jargon or hardly have health understanding.
For that reason, iCareBetter aims to design an all-in-one innovative solution that can help both patients and doctors in medical training. They eventually come up with a medical app in which most of the content is presented by whiteboard explainer videos.
The Solution | Why iCareBetter chooses Medical Whiteboard Animation as an explainer medium?
1. Bridge up patients and healthcare professionals
Medical whiteboard animation is the big helper in simplifying complex medical knowledge, as well as science into a more basic concept. It structures as a story fusing stats and knowledge into a story using visual leads, this type of animation can help medical information become friendly and easy to comprehend, even for people with a common understanding. In other words, animation help the doctor explain the information in the patient’s language to make it more digestible.
Let’s take an example. Normally, it’s hard to understand and learn how the body works without seeing it. However, when being explained with visualization, patients can see the unseen organs and inner body parts such as continental government organs and so on. At the same time, through storytelling, patients can also easily observe how the body works and what happens with humans when they catch a disease.
2. Wrap up expertise knowledge so fast but ‘no furious’
At a limited span of education, patients inevitably forget what the physicians educate and advise them. There’s no time for misunderstanding to be cleared third or forth times. It’s definitely where whiteboard explainer videos can help! Whiteboard animation with a short, simple, and catchy simple can help people easily understand and remember medical knowledge. Furthermore, it is more convenient for patients to access and replay important information many times whenever they want. For a typical funnel animation length that lasts no more than 120 seconds, that equals to 3.6M words, said Hubspot.
On the other hand, the whiteboard explainer videos can save a lot of time for doctors. Instead of explaining many times for a huge number of patients who get the same disease, doctors now just need an animated video that tells details about the disease. And let the animation takes care of the rest!
3. Best budget-friendly explainer animation
The whiteboard explainer videos have simple visuals, simple designs, simple colors so obviously, it’s far cheaper than other animation types such as 2D motion graphics or interactive 3D videos. However, it’s simple but good enough to explain complex medical concepts. To be more specific, it inheres to the seriousness of medical situations. When people could see the consequences of getting a particular disease, they will preserve their health better. With high educational value, learners can be aware of preventing and protecting themselves from different diseases by watching medical animated videos.
Working with F.Learning Studio, professional-level medical whiteboard animation and fully customized can cost from $300 to $1000 per minute! Surprise, right?
For a more personalized quote, please click on the link, we will help you out. With our experiences in the medical animation field, we don’t consult you on how animation works, we consult you on how animation works for your business.
4. Chills out to the mind while pleasing the eyes
Pay attention to this ‘perfecto’ inherent quality from a motion moving. As an educational animation, whiteboard gives a blank white space, removing any intricate and unpleasant to the eyes, gives absorbers’ mind a lot of space to get their problem thinking while slowly digesting coming knowledge. Alternate complexity and abstract theories by visuals and practices that really work out for patient education in the case of iCareBetter. In other cases, it proves helpful a lot to healthcare pre-service training.
Create your own
The Process | How to make a medical whiteboard animation for patient education?
How to adapt whiteboard explainer videos in patient education? Here lies the process we provide for iCareBetter.
Step #1 Understand and transfer the medical knowledge into animation script accurately
As iCareBetter has in-field knowledge and experiences in the medical industry, it’s not difficult for them to write a script for a medical online course. Therefore, they took care of creating the script then transferred it to F.Learning Studio to make animation. However, to ensure that the script will be able to be visualized and animated, we have joined with iCareBetter and gave them some advice, such as:
- The ideal length for each video should range from 1 to 2 minutes (about 150-250 words)
- Use simple language to describe theoretical medical terms
- Add some text to highlight the important points throughout the video
- Try to tell a story to make the medical concept less serious, more friendly, and interesting
Step #2 Create a detailed storyboard
After having an animation script, it is important to visualize and draw out a storyboard. Indeed, storyboards are how you visualize how actors and backgrounds will fit together in any particular scene or sequence. In medical education, the more detail the storyboard is, the better people visualize the situations. For example, in the case of heart failure, the storyboard should be able to illustrate not only what happens inside the heart but also outside symptoms.
‘In medical animation, it is important to truly understand the concept to illustrate it accurately first. Then we could add fun elements later.’
Anna Nguyen – Storyboard Artist of F.Learning Studio
So, F. Learning Studio’s production team had to learn details about the structure and the operation of the heart. Particularly, we tried hard to read the script, research, and learn more about the human body. So, here is the way we illustrate heart failure in the storyboard.
Step #4 Illustrate the human body part in a friendly style
Here is where the magic happens! Undeniably, the real human body and organs could be a little bloody and scary for general audiences. That’s why you need visualization to make it more pleasant and understandable. In this step, illustrators could illustrate human parts into isometric but more accessible and friendly images. However, it is very important to not change the basic functions and characteristics of the original.
Based on the material of the real medical situations provided by iCareBetter, we try hard to make illustrate the information in the most eye-pleasing appealing but also professional. Here is an example.
Step #5 Add voice-over and get animated!
And, the final production step is to add voice-over and animations for the medical whiteboard animation to complete the sequence. Normally, in whiteboard animation, it is important to provide a narrative. Especially, V-O will be a big helper to support visual aids to explain the concepts. While the sound effect could better describe what happens, add emotion and tone to the video.
About the animation step, to make the characters active and lively, the animator could add some simple facial expressions to portray their feeling and reactions to the pain. Moreover, F.Learning Studio focused on the motion of body parts to show the changes in the body and the transformation of the diseases. As a result, learners can easily see the progress and follow the lesson.
Here is an example of the final medical whiteboard animation about how the heartbeat and blood circulation work, take a look!
And, what are the results?
Surprisingly, the final result was impressive! And, with a medical whiteboard explainer animation, patients can be able to:
- Understand more about the health problems
- Remember what should and shouldn’t do to from doctors
- Be aware of preventing the diseases
Due to the success, iCareBetter decided to produce a series that provide more information for patients about different health problems. Therefore, you will see many useful and informative medical animations from F.Learning Studio and iCareBetter soon.
Medical explainer videos are helpful for us in many aspects of life, and health education is one of them. With patient education animation, both doctors and patients are less stressed in communication. Moreover, it also helps to spread health messages to mass audiences in health awareness campaigns. If you are planning on making an animation video, contact us for a consultation.