Doctors usually find patient education hard since they constantly use medical jargon for accurate and speedy communication. Therefore, It’s hard to explain medical terms to patients who don’t have medical backgrounds. This has always been an aching problem in the medical field which requires precision to the highest extent.
Using patient education animation brings huge benefits to the healthcare business by saving time and resources for communicating with patients. Medical explainer videos are valuable resources for patients and caregivers by simplifying medical concepts and jargon, reducing anxiety, and enhancing self-care behaviors.
Benefits of using explainer videos for patient education
1. Convince patients to take action
Besides verbal conversation, the animation is useful for medical professionals to gain trust from patients through visual presentation. In fact, visuals are valuable assets in building a foundational patient-doctor relationship. Using animation is beneficial for both stakeholders. Doctors can save time and effort in explaining complex medical jargon. In the while, patients can find it less confusing and more trustworthy when watching their conditions explained detailedly in animated videos. Moreover, they can easily grasp the implications of prognosis or treatment options, leading to more effective informed consent processes. Altogether, patient education explainer video helps to achieve better communication, which means clearer understanding and satisfaction.
2. Visualize the invisible things
Unlike health workers, some patients are not familiar with human internal organs and medical phrases. Therefore, they can find it difficult to hold a full understanding of invisible concepts. Animation works as a visualizer to “make the invisible visible”. It reduces readmission in the explanation and replaces intricate cognitive processes like imagination and abstraction.
The F.Learning‘s below example visualized the inside part of the human body in a patient-friendly way. The 2D animation style contributes to delivering knowledge understandably and creating a positive feeling for patients.
3. Enhance adherence
The animation is also a constructive factor that positively affects the participation of patients in medical treatments. Firstly, it breaks the barrier of health literacy and helps the patients to get aware of their conditions. Then, the patient education explainer video encourages them to take action and actively adhere to their treatments. In a deeper stage, animated materials nurture self-confidence to seek and attain best-practice care. Other than that, health education animation not only benefits the patients themselves but also their family and friends. It motivates patients, family members, and caregivers to pursue optimal health outcomes. With positive people around, the patients will be in the best states to prepare for their “fight for life”.
4. Saves time for medics
Patient education and counseling, without supporting tools like animated videos, can be stressful and ineffective. To save doctors from this trouble, for cases that are not out of the ordinary, ranging from a cold to cancer, there can be short animation videos that explain the diseases. It saves the doctor some explanation time, and he will not have to repeat himself too much if he can give the patient access to the video (perhaps online, on the hospital’s website).
Of course, medical cases that require more specific advice or include uncommon conditions will be explained by the doctors. But only when the standard videos don’t apply does this happen, so that the professionals save time for other tasks.
Take a look at the British Heart Foundation’s short video on heart failure (its causes and treatments). Accurate animation can effectively cover all information needed in a pleasant and understandable way to patients.
Seeking ways to explain your medical concepts to mass audience? Then this Handbook is definitely yours!
E-book: Kick Start Your Medical Explainer Video
How to make a patient education explainer video?
Health education animation truly sounds amazing! Furthermore, it can cover every aspect of disease from causes, symptoms, to diagnosis, treatments, and prevention. Ideally, the types of content that can be best delivered by animation are invisible content like drug moa, causes, etc. But how can we make a patient education animated video?
1. Choose medical information wisely
There are two ways to understand the word “wisely” here.
- First, it’s the wisdom in studying and knowing medical knowledge accurately. Everything has to be correct to the utmost extreme, we can’t play with medical information.
- The second is about the act of collecting, selecting, choosing, and arranging the information. This is a very crucial step since it directly influences the learning experiences and the way patients perceive knowledge. Keep in mind that their literacy levels are different ranging from one to another. Therefore the use of medical terms and explanation should be considered carefully.
2. Hire an animation studio for patient education
The studio will handle your project from A – Z and their animation experts are highly skilled to produce stunning animated videos. Here at F.Learning Studio, we will consult you on a very clear and easy process to make a high-qualified explainer video, from illustration, animation to voice-over.
- No need to explain much about your medical script. Trusted by medical professionals, we understand the medical concept and visualize it in a patient-friendly way.
- In F.Learning Studio, the consultation and animation process are very clear and easy to follow, which fits your busy schedule. With 2000 minutes of animation produced per year, we will deliver your explainer video quickly.
Create your own medical whiteboard video now!
Some tips for a great patient education explainer video
1. Use common language
Most of all your audiences don’t have medical backgrounds, thus it would be best to avoid using medical terms as much as possible. Using short sentences is also an important key to be considered. This is because every patient has a distinct literacy level. Normally, health informative videos are at around 5th to 8th-grade level. This ensures that over 80% of adults understand what you say.
In this short 2D animation video about Diabetes insipidus, the creator beautifully explains the symptoms, causes, and treatments. By using common language, the medical issue is more clear to the patient. Only a few medical terms are in the video, although they always appear with an illustrated animation. These small details may be hardly unnoticeable, but they’re the essentials to create an effective health education animation for general audiences.
2. Short & sharp
Don’t try to cover a whole health issue in 1 single video. It would be very lengthy, wordy, and boring for the patients, and they can’t pay full attention. Break it into bite-sized parts so that they can learn it one by one and stop anytime they want. The ideal time is under 10 minutes, according to a normal human’s attention span.
3. Measure your animation effectiveness
Depending on your goal, you need to set suitable measurable metrics. This serves 2 different things: to evaluate your animated video’s performance and then use the evaluation to improve upcoming videos. For public health awareness campaigns, you can base on the number of shares, views, and reactions on social media to rate. For patient health knowledge improvement, you have to deal with patients individually. Maybe you can set up health profiles to follow their understanding, actions, and outcomes.
iCareBetter case study: Use medical whiteboard animation to upgrade patient education animation
iCareBetter is a technology company that mostly provides services for hospitals and doctors. Their mission is to help doctors better educate their patients on a particular health problem. This company figures out that patients often do not rely only on physicians as doctors have little time to satisfy their needs for medical information. They’d rather research the internet for their sakes, referring to the company’s many years experience. However, the result from search engines is often too complicated to understand for general audiences who have not been trained to understand medical jargon or hardly have health understanding.
For that reason, iCareBetter aims to design an all-in-one innovative solution that can help both patients and doctors in medical training. They eventually come up with a medical app in which most of the content is presented by whiteboard explainer videos. Below is one of iCareBetter’s explainer videos F.Learning made for patient education purposes.
Medical explainer videos are helpful for us in many aspects of life, and health education is one of them. With patient education animation, both doctors and patients are less stressed in communication. Moreover, it also helps to spread health messages to mass audiences in health awareness campaigns. If you are planning on making an animation video, contact us for a consultation.