It’s no secret that creating compelling medical media is no small feat. Complex topics, intricate terminology, and the need for precision can make it tough to communicate effectively with your target audience. However, partnering with the right medical media production team can help bridge this gap and visualize your message. To help you get started, here’s the list of 5 popular types of medical media you should know and the top 10 companies catering to different formats. 

5 Popular Types of Medical Media Production

Medical media production includes a variety of formats aimed at educating, marketing, and enhancing communication within the healthcare industry. Before going into details, firstly, take a look at the most common types of medical media production and how much each type costs:

Format	Types	Cost Estimate
Videos	– Animated Videos: Simplify complex procedures with step-by-step visuals (e.g., whiteboard, 2D, 3D). – Live-Action Videos: Showcase real-life scenarios like doctor-patient interactions or surgical procedures. – Documentary-style Videos: Capture real stories for awareness or education.	– Whiteboard: $1,000–$5,000/min – 2D Animation: $2,000–$8,000/min – 3D Animation: $8,000–$15,000/min – Live-Action: $10,000–$50,000 – Documentary: $1,000 – $10,000 per minute, which covers research, travel, filming gear, licenses, and fees for archival footage, as well as editing costs.
Static Visuals	– Brochures: Informative handouts for procedures, services, or campaigns. – Infographics: Data visualizations using icons and charts. – Posters: Large visuals for clinics or events. – Presentations: Visual slides for lectures or training.	– Brochures: $200 to $3,000, including designing and printing. – Infographics: From $25 for a basic freelance design to $2,000 for a large and detailed one from a top-tier agency – Posters: $100–$1,000 – Presentations: From $75 for basic freelance designs to around $1,500 for a quality presentation that includes high-quality images, animations, and transitions.
Interactive Media	– E-Learning Modules: Digital lessons with quizzes and case studies. – Simulations: Virtual tools to recreate real-life medical scenarios. – Quizzes: Interactive tests to reinforce knowledge.	– eLearning Modules: $3000-$30000, depending on time, the complexity… – Simulations: $3,000–$30,000 – Quizzes: $250-$5,000, from basic to advanced interactive quizzes.
Immersive Media	– AR (Augmented Reality): Overlay digital content in real-world environments, providing real-time feedback. – VR (Virtual Reality): Fully immersive environments for training or therapy.	– AR: $25,000–$50,000+ – VR: $20,000–$150,000+
Podcasts & Audio	– Educational Podcasts: Interviews or discussions on medical advancements and case studies. – Voiceover Content: Audio narrations for videos and training materials.	– Podcasts: From $350 for basic episodes to over $5,000 for high-quality productions. – Voiceovers: $50–$500/hour

1. Videos

​​Videos are one of the most powerful and engaging formats in medical media production. According to Wyzowl, 96% of people turn to videos ​​to gain a better understanding of a product or service. In the healthcare industry, videos effectively simplify complex medical concepts like diseases, enhance training, and create an emotional connection with audiences through compelling visual storytelling.

Check the medical video below to see how effective it is:

Read more: Live-Action vs Animation: Which One Is For Your Project?

2. Static visuals

Static visuals are effective tools for conveying information quickly and clearly. Their design prioritizes simplicity and clarity, making them particularly beneficial for visual learners. Widely utilized in marketing and educational materials, these well-designed visuals bridge the gap between complexity and understanding, turning intricate information into engaging and accessible formats.

3. Interactive media

Interactive media is widely used for medical education and professional training, offering a hands-on approach to learning. This format improves knowledge retention by fostering active participation through discussion forums, interactive quizzes, and virtual communities.

Read more: Creating Interactive Online Training: An In-depth Guide

4. Immersive media

Immersive media, including AR (Augmented Reality) and VR (Virtual Reality), creates an engaging and lifelike experience. It is shown that ​​virtual reality can help students develop precise and detailed mental maps, potentially enhancing knowledge retention by as much as 75%. That’s why ​​​​​​more and more medical schools and training institutions are incorporating VR/AR into their curriculum, from basic anatomy to complex surgical simulations.

5. Podcasts and audio content

Podcasts and audio formats are effective for delivering information to busy professionals and healthcare audiences who prefer on-the-go learning.

Top 10 Medical Media Production Companies that’s Worth Considering 

Having covered the 5 popular types of medical media production, you may be wondering which companies can turn your ideas into impactful content. Partnering with an experienced production company ensures your message is clear, engaging, and effective. 

Take a look at the summary of the top 10 medical media production companies worth considering for your next project.

Companies	Description	Key Services
1. F. Learning Studio	Vietnam-based animation studio specializing in medical and educational video content to simplify complex concepts.	Pharmaceutical animations, surgery animations, health professional training…
2. Kartoffel Films	London-based company simplifying video production with a focus on creativity and efficiency in healthcare videos.	Health animations, patient case studies, health communication films, health commercials.
3. Infuse Medical	Utah-based digital agency offering innovative solutions for medical device and diagnostics industries.	3D animations, VR training, eLearning app solutions.
4. Buzzflick	Healthcare video production company creating engaging and informative medical videos.	Medical explainer videos, healthcare demo videos, webinars, live-action medical videos.
5. Next Media Factory	The French agency focused on facilitating medical knowledge transmission through innovative audiovisual solutions.	Medical film production, live transmissions, interactive workshops, multimedia applications.
6. Brandmed	Digital solutions agency integrating medical expertise with technology, design, and marketing for healthcare businesses.	Medical graphic design, medical illustrations, medical photography.
7. Ghost Productions	Minneapolis-based company delivering custom medical animations and marketing content for healthcare professionals.	Medical animation, VR surgery, medical illustration, social media campaigns, eLearning content.
8. Liquona	UK-based video production agency known for creative visual content in healthcare.	Medical live-action videos, medical animations, VR videos, social media content.
9. Paramount Video Production	Australian company specializing in medical, surgical, and healthcare video content for training and marketing.	Medical video production, healthcare photography, product marketing, live streaming services.
10. East Coast Studio	Podcast production company helping healthcare professionals create impactful audio content.	Podcast production.

1. F. Learning Studio 

F. Learning Studio is a prominent animation production company based in Vietnam. Our studio specializes in medical and educational video content, which is designed to simplify complex medical concepts for various audiences, including patients, healthcare professionals, and medical students.

• Key services: Pharmaceutical animations, surgery animation, mental animation, health professional training animation, trauma and emergency animation,… 

Check the example below to see how we simplify the complexity of mental health, engage audiences, and ensure accuracy:

• Clients and testimonials: F. Learning Studio has collaborated with notable clients in the medical field, including Intelycare, Boehringer Ingelheim, and Simple Nursing. Our medical videos are highly recognized for engaging visuals and our ability to boost understanding and knowledge retention.
• Contact:
  • WhatsApp: (+84) 378 713 132
  • Email: [email protected]
  • Fanpage: https://www.facebook.com/f.learningstudio
  • LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

2. Kartoffel Films

Kartoffel Films is a London-based video production company founded in 2012. The company was established with the vision of simplifying the video production process, focusing on creativity and efficiency while reducing unnecessary costs and complexities.

• Key services: Health animation, health commercial, patient case study, health communication film…
• Clients and testimonials: Their portfolio includes leading organizations in the healthcare industry such as the World Health Organization, UCL, NHS, Abbott…
• Contact:
  • Website: kartoffelfilms.com
  • Address: 5th Floor, Elizabeth House, London, SE1 7NQ
  • Phone number: 020 7112 8331

3. Infuse Medical

Infuse Medical is a specialized digital agency based in Lehi, Utah, that focuses on providing innovative media production solutions for the medical device and diagnostics industries. They have established themselves as a leader in creating immersive learning experiences through advanced technologies such as 3D animations and virtual reality.

• Key services: 3D animation, VR training, eLearning app solutions…
• Clients and testimonials: Infuse Medical has collaborated with numerous high-profile clients in the life sciences sector, including Medtronic, 3M Diagnostics, Hologic, Olympus Medical…
• Contact:
  • Website: infusemed.com
  • Address: 3369 W Mayflower Ave, Lehi, UT 84043, USA
  • Phone number: +1 435-334-5824

4. Buzzflick

BuzzFlick is a dynamic healthcare video production company that specializes in creating engaging and informative medical videos. With a strong focus on the healthcare sector, the company aims to enhance communication between medical professionals and their audiences.

• Key services: Medical explainer videos, healthcare animated demo videos, live-action medical videos, webinars and educational videos
• Clients and testimonials: Clients praised their professionalism and creativity in creating high-quality motion design work.
• Contact:
  • Website: buzzflick.com
  • Address: 4201 Main St Suite 200 Houston, TX 77002
  • Phone number: +1 (346) 738-1001

Read more: ​​Top 10 Leading Medical Animation Companies in 2024

5. Next Media Factory

Next Media Factory is a French audiovisual production agency that specializes in the medical and healthcare sectors. Established in 2008, the company focuses on facilitating the transmission of medical knowledge through innovative media solutions. They aim to enhance educational and marketing efforts for medical professionals, institutions, and industry stakeholders.

• Key services: Medical film production, live medical procedure transmissions, interactive online workshops, multimedia applications…
• Clients and testimonials: Next Media Factory has collaborated with a variety of clients in the healthcare industry, including hospitals, medical device manufacturers, and educational institutions, such as Boston Scientific, Hammersmith Hospital NHS, Belfast City Hospital… Their work has received positive feedback for exceptional service, professionalism, and technical expertise.
• Contact:
  • Website: nextmediafactory.com
  • Address: 10 rue Croix Baragnon – 31 000 Toulouse
  • Phone number: +33(0)5 31 98 07 56

6. Brandmed

Brandmed is a comprehensive digital solutions agency specializing in healthcare marketing and media production. With more than 7 years in the industry, they integrate hands-on medical expertise with technology, design, and marketing to help enhance medical businesses.

• Key services: Medical graphic design, medical illustrations, medical photography
• Clients and testimonials: Brandmed has successfully partnered with various clients in the healthcare sector, including Pfizer, Astra Zeneca, Bayer… Testimonials highlight their effectiveness, positive approaches, and timely response. 
• Contact:
  • Website: brandmed.com
  • Address: ul. Nieporęcka 2 lok. 10. 03-745 Warszawa
  • Phone number: 0048 502 325 929

7. Ghost Productions

Ghost Productions is a renowned medical media production company based in Minneapolis, Minnesota, specializing in custom medical animation and marketing services. Established in 1994, the company has built a strong reputation for delivering high-quality content that effectively communicates complex medical concepts to healthcare professionals, patients, and investors. 

• Key services: Medical animation, surgery virtual reality, medical illustration, social media campaigns, eLearning content
• Clients and testimonials: Ghost Productions has collaborated with numerous prominent clients in the healthcare sector, including Medtronic, Boston Scientific, Abbott Laboratories. They are appreciated for delivering high-quality content that meets educational needs.
• Contact:
  • Website: ghostproductions.com
  • Address: Minneapolis, Minnesota, USA
  • Phone number: (651) 633-1163

8. Liquona

Liquona is a leading video production agency based in the UK. They are recognized for their innovative approach to creating engaging visual content, particularly in the healthcare sector. 

• Key services: Medical live-action videos, medical animation, VR videos, social media content
• Clients and testimonials: Liquona has partnered with many clients in the healthcare sector, such as Incisive Health, Aurora, Portland… They are recommended for seamless collaboration, excellent project management, and creative discussion.
• Contact:
  • Website: liquona.com
  • Address: Ashcombe House, 5 The Crescent, Leatherhead KT22 8DY, United Kingdom
  • Phone number: 01372 88 00 88

9. Paramount Video Production

Paramount Video Production (PVP) is a premier video production company based in Brisbane, Australia, specializing in medical, surgical, and healthcare video production. With over two decades of experience, PVP is dedicated to creating high-quality video content that enhances training and marketing efforts within the healthcare sector. 

Paramount Video Production specializes in high-quality healthcare video content

• Key services: Medical and surgical video production, healthcare photography, medical product marketing, live streaming services
• Clients and testimonials: Paramount Video Production has collaborated with a variety of clients in the healthcare sector, including notable organizations such as Smith & Nephew and Johnson & Johnson. Testimonials highlight their professionalism and engaging educational content.
• Contact:
  • Website: paramountvideo.com.au
  • Address: Brisbane Technology Park, 8 Miles Plains, Queensland, Australia
  • Phone number:  1300 656 269

10. East Coast Studio

East Coast Studio helps healthcare professionals, including doctors, chiropractors, and therapists, to create impactful podcast content. With a commitment to enhancing the visibility and reach of health-focused messages, East Coast Studio provides expert services that enable clients to publish high-quality audio content consistently.

• Key services: Podcast production
• Clients and testimonials: East Coast Studio is praised for their expertise in the healthcare industry and for creating podcasts that resonate well with the audience
• Contact:
  • Website: eastcoaststudio.com

What to Look for When Choosing Medical Media Companies

Finding the right medical media production team is essential to creating accurate and impactful content that resonates with your audience. A successful partnership requires more than just technical skills; it demands clear communication, attention to detail, and a deep understanding of the unique challenges in the healthcare field. Here’s a closer look at what to consider when choosing your future medical media team.

1. Check their medical expertise

Medical media production requires more than technical skills—it demands a strong understanding of healthcare concepts and terminology. Look for a team with proven experience in the medical field, such as working with hospitals, pharmaceutical companies, or healthcare organizations. Here’s what you should do:

• Ask for specific examples of their past projects related to your niche (e.g., patient education, surgical training, or healthcare marketing).
• Check if they are familiar with industry regulations, such as HIPAA or GDPR.
• Look for teams that collaborate with medical professionals to ensure accuracy.

2. Focus on results, not just looks

Great visuals are important, but the content also needs to deliver real results. There are a few factors you should keep an eye on: 

• Ask how their content has performed for past clients. For example, did it increase patient understanding, improve training outcomes, or drive marketing conversions?
• Look for case studies or data that show measurable results, like increased engagement rates or improved learning outcomes.
• Choose a team that prioritizes the goals of your project, whether it’s simplifying complex topics, driving awareness, or enhancing patient care.

3. Discuss pricing options

Understanding the costs upfront is essential to avoid surprises later. Below is a request for a comprehensive breakdown of costs:

• Request a detailed breakdown of the pricing, including pre-production (concept development, scripting), production (shooting, designing), and post-production (editing, revisions).
• Clarify how many rounds of revisions are included in the cost and what additional changes may cost.
• If you need multiple types of content (e.g., videos, infographics, and e-learning modules), ask about bundled service packages to save costs.

4. Look for reviews and recommendations

A company’s reputation speaks volumes about its reliability and quality of work. To assess this, consider the following tips:

• Read online reviews and testimonials on trusted platforms like Clutch, G2, or their website.
• Look for comments on their professionalism, communication, and ability to meet deadlines.
• If possible, ask for references to speak directly with previous clients about their experience working with the team.

5. Ask about timeline and flexibility

Medical projects often involve many stakeholders and can be subject to last-minute changes, which can significantly impact project timelines. To make sure the team can meet your deadlines, here are some recommendations for you:

• Discuss the expected delivery timeline in detail and ensure it aligns with your deadlines.
• Ask how they handle unexpected delays or last-minute changes. A flexible team should be able to adapt without compromising quality.
• For larger projects, confirm if they have the resources to scale up as needed.

6. Assess their communication skills and project management capabilities

Smooth communication and efficient project management are key to a successful production process. Before starting your project, you should:

• Ensure the team has a structured workflow, with clear timelines, deliverables, and regular updates.
• Ask if they use tools like Trello, Slack, or Asana to keep you informed and involved throughout the project.
• Confirm who your main point of contact will be and how they’ll manage feedback or changes during the production process.

Effective communication and management ensure successful production processes

Pro tip: Check post-production support: Ask if they can adapt your content for different platforms or formats, such as resizing videos for social media or reformatting infographics for presentations.

8 Things to Consider for a Successful Healthcare Media Production Process

Producing effective medical media requires precision, clarity, and strategic planning. Here are 8 key considerations to ensure your medical media project is both engaging and accurate, from understanding your audience to ensuring compliance with medical standards:

1. Know your target audience

Understanding who will be watching or using your content is the first step to success. Are you speaking to patients who might be unfamiliar with medical terms? Or are you addressing healthcare professionals who need in-depth technical details? This definition shapes your content’s tone, style, and complexity.

2. Collaborate with medical experts for accuracy

Getting facts wrong in medical media can have serious consequences, from losing trust to spreading misinformation. This is why working with medical experts is a must. These experts can review scripts, validate data, and provide insights that enhance the credibility of your message. 

3. Simplify complex medical topics

Medical information is often complicated, but your audience doesn’t have to feel overwhelmed. Break down complex topics into simple, clear explanations. 

For example, in the whiteboard animation below, instead of saying, “Heart failure is a clinical syndrome resulting from the heart’s impaired systolic or diastolic function”, F. Learning Studio says, “Heart failure is the condition in which the heart does not pump well”. This makes the content more relatable and accessible, allowing the audience to grasp essential concepts without feeling intimidated by medical jargon.

Read more: Medical Whiteboard Animation: Best Way to Improve Patient Education

4. Select the suitable media format for your goals

Selecting the right media format is crucial for effective messaging. For educating patients about a procedure, a 2D animated video works well, while an interactive e-learning tool is better for training medical professionals.

5. Ensure compliance with medical standards

Medical media must adhere to strict rules for legal compliance and credibility. Ensure patient data complies with regulations like HIPAA or GDPR, use disclaimers as needed, and back treatment claims with verified data.

6. Focus on strong visual storytelling

According to cognitive psychologist Jerome Bruner, people are 22 times more likely to remember a fact if it’s part of a story, so using visual storytelling is a good idea to make your message stick.

Take the video produced by F. Learning Studio as an example. It illustrates a patient’s journey to explain symptoms, diagnosis, and treatment options of colorectal cancer. This helps build emotional connections while educating the audience to take charge of their health. 

7. Prioritize communication and feedback

Open communication and regular feedback are crucial for a smooth production process. You should establish clear expectations with your production team and maintain regular updates to address challenges early. Encourage stakeholders, including medical experts and marketing teams, to provide input at key stages.

8. Test for accessibility and evaluate effectiveness

To maximize the reach and impact of your medical media, ensure videos compatible with assistive technologies like screen readers and designing content that is easy to navigate. Additionally, ​​your content should be easy for everyone to access and use (e.g.: add captions for the hearing impaired).

After production, test your content with a sample audience and adjust based on their feedback if they’re confused or disengaged.

10 Tools for Medical Media Production

Choosing the right tools is crucial for creating high-quality medical media. Whether you’re producing videos, static visuals, interactive modules, or immersive content, the right software can streamline your workflow and enhance the final product. Let’s take a look at the list of 10 tools serving different types of medical media formats.

Tools	Best for Creating	Description	Pros	Cons
1. Adobe After Effects	Animated videos	A powerful motion graphics and animation tool used for creating complex animations and visual effects.	– Highly versatile – Industry standard for animations	– Steep learning curve – Resource-intensive
2. Final Cut Pro	Live-action videos	Professional video editing software optimized for Mac, offering advanced features for live-action video production.	– User-friendly interface – High-quality video output	– Mac-exclusive – Expensive for one-time purchase
3. Visme	Infographics, brochures, presentations	A cloud-based design tool for creating static visuals like infographics, brochures, and presentations.	– Drag-and-drop interface – Customizable templates	– Limited advanced design tools – Free version is limited
4. Canva	Infographics, brochures, presentations	A user-friendly design tool ideal for quick creation of infographics, presentations, and social media visuals.	– Easy to use – Extensive template library	– Limited functionality for complex designs – Free version includes watermarks
5. Articulate 360	Interactive e-learning content	A suite of tools for creating interactive e-learning modules, quizzes, and simulations for training purposes.	– Robust interactivity features – Mobile-friendly	– Expensive subscription – Requires time to master
6. Adobe Captivate	Responsive e-learning content	A responsive e-learning authoring tool used for creating mobile-friendly training modules and simulations.	– Advanced mobile compatibility – Supports VR content	– High cost- Steeper learning curve for beginners
7. Unity	VR/AR experiences with interactive visuals	A powerful game development engine widely used for creating interactive VR/AR experiences.	– Flexible and customizable – Strong developer community	– Requires coding skills – Resource-heavy for complex projects
8. Unreal Engine	Realistic VR/AR environments	An advanced game engine known for its photorealistic visuals, ideal for creating lifelike VR/AR content.	– Stunning graphics – Free for basic use	– High system requirements – Complex for beginners
9. Audacity	Recording and editing audio	Open-source software for recording, editing, and mixing audio files, perfect for podcasts and voiceovers.	– Free to use- Simple interface	– Limited advanced features – Outdated interface
10. Adobe Audition	Audio content	Professional audio editing software offering advanced tools for mixing, restoring, and mastering audio.	– High-quality audio output – Integration with Adobe Suite	– Subscription-based – Requires experience to fully utilize

All these complexities—choosing the right tools, planning content, selecting visual styles, and navigating various media formats—can make you feel overwhelmed. To lessen the burden, the easiest way is to choose the right partner who can help you simplify the process and create high-quality content that works for your goals.

Here’s why F. Learning Studio is the exact partner you’re seeking for your medical media needs:

F. Learning Studio – Comprehensive medical media production company

Customized video solutions for your unique requirements

At F. Learning Studio, we offer fully tailored video solutions to meet your specific needs. Our expertise spans a variety of animation styles, including whiteboard, character, and hand-drawn animations. We work closely with you to choose and adapt the most suitable style, ensuring your content aligns perfectly with your goals. 

Plus, our expertise in learning design allows us to simplify even the most complex medical concepts while enhancing knowledge retention and engagement. 

Check out our portfolio to see how we’ve created medical videos that made a huge impact through a diverse range of projects.

8 years of experience in working with leading medical organizations 

Over 8 years, F. Learning Studio has partnered with top medical organizations, including Simple Nursing, IntelyCare, and Boehringer Ingelheim, to produce high-quality medical media.

A standout example is our collaboration with Simple Nursing (SN), a leading nursing educational technology company in the U.S. SN entrusted us with transforming their nursing courses, covering subjects like pharmacology and cardiology, into engaging animated videos.

• In just 9 months, we delivered 600 minutes of animations to simplify nursing content and enhance student learning experiences.
• This partnership resulted in over 200,000 students benefiting from the courses, with many passing the NCLEX™ exam.
• The SN YouTube channel gained 500,000+ followers, driven by the compelling content we helped create.
• SN also received glowing reviews on platforms like Trustpilot, emphasizing the impact of these animations on improving learning outcomes.

By leveraging our expertise in animation, Simple Nursing was able to differentiate itself in the competitive nursing education market while delivering exceptional results to its students.

Medical media videos that save up to 30%

Our streamlined process and the location advantage ensure not only high-quality results but also cost efficiency. On average, partnering with F. Learning Studio can help you save up to 30% on medical media production costs. By optimizing workflows and using a dedicated team of illustrators, animators, and project managers, we minimize unnecessary delays and maximize value for your investment.

Alongside our tailored video solutions, F. Learning Studio provides a variety of other visual content to support your medical media projects. We create impactful brochures, dynamic interactive content, and visually engaging infographics that simplify complex information. Each solution is crafted with precision and creativity to ensure your message is both clear and memorable.

Conclusion

Selecting the right partner for medical media production is a critical decision that requires careful thought. You need a team with the expertise to simplify complex topics, the creativity to engage your audience, and the precision to ensure accuracy. 

If you’re tired of browsing and ready to partner with a team that delivers results, look no further than F. Learning Studio. For 8 years, we’ve been helping organizations like yours create impactful, engaging medical media. Let’s make your project a success—Book a FREE consultation!

• WhatsApp: (+84) 378 713 132​​
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Read more:

• How Much Does an Animation Cost per Minute? $100; $1,000 or $8,000
• Medical Animation Cost: 10 Essential Things to Know
• 3D Medical Animation: 4 Essential Things You Need to Know