How to make animation for educational purposes work?

Have you ever wonder about the success of Khan Academy or Ted-Ed?

Yes. They are free – which is extremely tempting.

Yes. They have good content, with great diversity for a large audience.

And yes. They use ANIMATION – an engaging and beautiful tool for educators all over the world.

Animation for educational purposes has been rising in a great number recently. Animations enhance the learning experiences of learners: more visual, more sound, more engagement. As a result, learning outcomes are more positive. It is proven as an effective tool for education and training. The question is, how to use them effectively?

Educational animation is a trend

Animation is a flexible medium with many forms, styles, and approaches to fit different groups of people. According to the Social Science Research Network65% of people are visual learners and 30% of people learn better by listening rather than reading. This makes animation the perfect format for delivering content that appeals to your learners.

In the Journal of Research in Science Teaching No.32, Vickie M Williamson and Michael R Abraham point out:

Animation helps students learn in two ways. It facilitates the creation of mental representations of concepts, phenomenon, and processes and it also replaces difficult cognitive processes (ex: abstraction, imagination).

Huge benefits of using educational animation

Educational animation’s strongest advantage is visualization. It can provide detailed information and explanation about many complex topics, which require a lot of teaching effort and students’ attention to understand.

Animated educational videos can blend multimedia components like audio, images to make the topic more digestible. For example, the University of New South Wales, Australia explains company capital, animated video can use images of money flow going an office to describe, detailed narration script for further explanation, and subtitle so that students can follow.

Moreover, animation makes classed available as required. Students can learn animated lessons from school, home, Starbuck, or any place with access to the Internet.

How to make animation for educational purposes work?

Using animation for educational purposes, any concept can be presented in a live and visual manner. It is scientifically proved that a process dynamically and virtually illustrated can be retained in memory for a longer duration. However, a poor animated educational video can create a negative impact on your course, make it unprofessional, clumsy, and careless. So, how to use educational animation effectively?

Chose the right content

Don’t just throw everything at your students. Less is more.

E-learning is all about leveling up learner’s experiences and convenience with technology. They need something new and revolutionary than just throwing a book at their faces! Moreover, the lack of communication and interaction with the shorter memory span of young generation nowadays results in a decrease in their understanding. In fact, putting tons of charts or numbers on the screen does nothing but confuses the learners.

The key is to choose the most important information. This helps your learners identify the focus of the lesson, keeps them concentrated then, as a result, betters their learning outcomes.

However, it would be meaningless if you skip too much information. Despite the strong explaining power of animation, if too little knowledge, or to be more specific, too little facts, charts, and numbers to clear up the ideas, is presented, students will have difficulties in understanding also. Thus, just provide students enough information to follow but make sure those are critical points of the lessons.

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Choose the right style

The number of animation styles offered may be overwhelming for you. There are various types but these are the most common for educational purposes:

Recommended reading:
> Animation trends in eLearning: which one should you opt for

Each type of animation has its own advantages as well as disadvantages. Some are more complicated in the producing process but result in a more professional vibe. Some are much simpler but still impress your students. Every type of animation could suit your courses, you just have to choose what is most appropriate. Moreover, there are many ways to combine these types of animation with your other teaching materials. It’d be best if you contact a professional animation studio for more information.

Boost engagement? Add creativity!

You don’t want your educational animated videos to be just a plain and boring piece of running text or number. The main concept of animation for educational purposes is to make online learning more entertaining while remaining informative. Animation should be fit the concept mood of the topic despite how complicated and academic it is about.

  • Storytelling: Lots of educational organizations transform their lessons into motivational and inspiring stories. When the human factor is added to the video, students feel more related to and connected to the courses. This is why the more relevant to the reality courses are, the more engaged students become.
  • Humor: You don’t need a professional entertainer to live up your course. Fun is in everything, design and content, text, and voiceover. It is not necessary to include teacher joke somewhere in the video, imagination runs free with animation.

To sum up

The potential of using animation for educational purposes is undeniable. The animation could help learners boost their engagement and understanding, create a positive attitude, which results in better learning outcomes. Moreover, with new technology, animation is produced at a more reasonable cost. Choose the right format and create the right content, then, animation works.

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