Forget presentations that put audiences to sleep. In 2025, a strategically crafted animated corporate video is your ultimate tool for capturing attention, demystifying complexity, and driving action. We’re unveiling 30+ stellar examples, then unpacking crucial video types, powerful animation styles, a clear ‘how-to’ for creation, and those game-changing pro-tips most brands miss.
Get ready to make your corporate message truly resonate!
- What is Animated Corporate Video & Why It's Powerful
- What ROI Can You Expect from a Corporate Animation Video?
- 6 Animated Corporate Video Types Every Brand Should Know with Inspiring Examples
- Top 6 Animation Styles Every Corporate Video Needs
- How to Create an Animated Corporate Video on Your Own
- 7 Pro Tips Most Corporate Animation Videos Miss (But Shouldn’t)
- Can You DIY Corporate Animation Videos? Here’s What You Should Know
- Get a Corporate Animation That Works – Book Your Free F.Learning Studio Consult Today!
- Conclusion
What is Animated Corporate Video & Why It’s Powerful
An animated corporate video employs animation (2D, 3D, motion graphics) to powerfully convey business messages, from effective corporate training videos to persuasive animated explainer videos. It transforms complex or dry information into visually engaging and easily digestible content.
Its proven power in 2025 comes from its unique advantages:
- Captures Attention: Animation cuts through digital noise, as visuals are processed significantly faster than text, making content instantly more engaging.
- Simplifies the Complex: Intricate processes, services, or data become clear and understandable, making abstract ideas tangible.
- Skyrockets Information Retention: Viewers retain up to 95% of a message from video, compared to 10% from text (Wyzowl), ensuring your core points stick.
- Strengthens Brand Recall: Custom animation forges a distinct visual identity, making your brand more memorable and showcasing its personality.
- Offers Platform Versatility: Highly effective across websites, social media, presentations, and email campaigns.
- Cost-Effective for Abstract Concepts: Enables visualization of ideas that are expensive, impractical, or impossible to film in live-action.
Keep reading: Corporate Training 101: Your Complete Guide to Success in 2025
What ROI Can You Expect from a Corporate Animation Video?
Investing in corporate animation isn’t just about visuals – it’s a smart move that boosts ROI and drives business growth when part of a solid marketing strategy. The data speaks volumes:
- 96% of marketers say videos have helped increase user understanding of their product or service.
- 87% report higher website traffic thanks to video content.
- Animated explainer videos can boost conversion rates by up to 20%.
- Companies using video content grow revenue 49% faster than those that don’t (WordStream).
6 Animated Corporate Video Types Every Brand Should Know with Inspiring Examples
Different objectives call for different approaches, and understanding the various types available allows you to strategically choose the best fit for your message. We’ll explore 6 key categories, showcasing inspiring animation examples for each to spark your imagination.
| Type | Purpose | Ideal Distribution Channels |
| Explainer Videos | – Simplify complex products, services, or processes – Quickly capture audience attention in 1-2 minutes | – Website homepage – Product/service pages, social media ads – Email campaigns |
| Brand Story Videos | – Share your company’s mission, values, and culture – Build emotional connections with audiences | – “About Us” page, social media (organic & paid) – Recruitment platforms – Company presentations |
| Product Demos | – Highlight product features and benefits clearly – Enhance understanding for potential customers | – Product pages – YouTube channel – Sales presentations – Customer support knowledge base |
| Training & Onboarding Videos | – Educate new hires or existing employees interactively – Standardize internal training processes | – Internal LMS – Company intranet – Private video hosting |
| Internal Communication Videos | – Announce updates, changes, or initiatives internally – Keep employees engaged and informed | – Company intranet – Email newsletters – Internal messaging platforms (Slack/Teams) |
| Event Recaps / Invitations | – Promote upcoming events with animated teasers – Summarize event highlights in a dynamic way | – Social media – Email marketing – Event landing pages |
1. Explainer Videos
| Best For | Key Benefits |
| Simplifying complex products, services, concepts, or processes into easily digestible and engaging narratives. | – Quickly communicate your value proposition. – Increases user understanding and reduces bounce rates. – Boosts conversion rates by clearly articulating solutions. – Highly shareable, expanding your reach. |
Read more: Top 8 Different Types of Explainer Videos to Match Your Corporate Needs
2. Brand Story Videos
| Best For | Key Benefits |
| Connecting with your audience on an emotional level by sharing your company’s mission, vision, values, history, or unique origin. Excellent for building trust and loyalty. | – Humanizes your brand and makes it more relatable. – Differentiates you from competitors beyond just products/services. – Fosters a stronger emotional connection and brand affinity. – Can significantly improve brand perception and recall. |
3. Product Demos
| Best For | Key Benefits |
| Showcasing how your product or software works, highlighting key features, and demonstrating its benefits in a visually appealing and dynamic way. | – Clearly illustrates product functionality and use cases. – Overcomes potential customer hesitations by showing value. – Reduces the need for lengthy written descriptions. – Supports sales teams and can shorten the sales cycle. |
4. Training & Onboarding Videos
| Best For | Key Benefits |
| Educating new hires about company culture, processes, and tools, or training existing employees on new skills, software updates, or compliance procedures. | – Ensures consistent and standardized information delivery. – Improves knowledge retention through visual and auditory learning. – Cost-effective and scalable for growing teams. – Allows employees to learn at their own pace. |
Preparation Checklist to Power your Digital Transformation
Wondering if you miss anything in your preparation to digitize your training? This is just what you need.
Get more insights:
- A Guide to a Successful Employee Onboarding Process for New Hires
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- 5 Key Employee Compliance Training Topics for Corporates
5. Internal Communication Videos
| Best For | Key Benefits |
| Sharing important company updates, achievements, policy changes, or messages from leadership in a more engaging way than emails or text-based announcements. | – Increases employee engagement with internal news. – Ensures key messages are received and understood. – Fosters a stronger sense of company culture and community. – Can make complex internal changes easier to digest. |
6. Event Recaps / Invitations
| Best For | Key Benefits |
| Generating excitement and registrations for upcoming conferences, webinars, or company events, or for showcasing the highlights and successes of past events. | – Builds anticipation and drives attendance for future events. – Captures the energy and key takeaways of past events. – Provides valuable content for social sharing and promotion. – Can encourage sponsorship or participation in future initiatives. |
Top 6 Animation Styles Every Corporate Video Needs
The chosen animation style significantly impacts the tone, feel, and effectiveness of your final output, and it’s a key consideration early in the video production process. Let’s explore 6 popular and effective animation styles perfect for corporate communication.
| Style | Key Features |
| 2D Animation | • Classic flat, illustrated visuals • Simple, clear, and cost-effective • Great for explainers, brand stories |
| Motion Graphics | • Moving shapes, icons, and graphics • Clean, professional look for data & concepts • Ideal for presentations, internal comms |
| Whiteboard Animation | • Hand-drawn illustrations on a white background • Step-by-step visual storytelling • Perfect for educational or how-to content |
| 3D Animation | • Realistic, three-dimensional visuals • Dynamic camera angles and environments • Best for product demos & architectural tours |
| Kinetic Typography | • Animated text effects and transitions • Visually engaging for quotes, headlines, slogans • Excellent for social media & promo clips |
| Character Animation | • Custom animated characters • Adds emotion, relatability, and storytelling • Ideal for onboarding, explainer, and brand videos |
1. 2D Animation
| Best Use Cases | Why it’s valuable |
| Explainer videos, brand storytelling, educational content, character-driven narratives, marketing campaigns requiring a classic or versatile look. | – Highly versatile for conveying diverse messages and emotions. – Can be stylistically rich, from simple to highly detailed. – Engaging and effective for storytelling with relatable characters. – Generally more cost-effective than 3D for similar narrative complexity. |
Cost: Mid-range. Less than complex 3D, but custom character design and fluid animation can increase costs compared to simpler styles. ($2,000 – $15,000+ per minute depending on complexity, studio, and detail).
Production Time: Moderate. Typically 4-8 weeks for a standard 60-90 second video, but can vary based on illustration detail and animation intricacy.
Read more: How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?
2. Motion Graphics
| Best Use Cases | Why it’s valuable |
| Explainer videos (especially for data, abstract concepts, or software), product feature highlights, infographics, title sequences, logo animations, UI/UX demonstrations. | – Clean, modern, and professional aesthetic. – Excellent for visualizing data and abstract information dynamically. – Can make complex information engaging and easy to understand. – Often quicker to produce for information-dense content than character animation. |
Cost: Low to Mid-range. It can be very affordable for simple text/shape animations, but more complex infographics or transitions increase cost. ($1,500 – $10,000+ per minute).
Production Time: Relatively quick to moderate. Simple projects in 2-4 weeks; more complex ones 4-6+ weeks.
Let’s get more valuable insights:
- 1 Minute Motion Graphics Video Price: Get a Quick Quote (2025)
- TOP 12 Best Motion Graphic Services with Contacts 2025
3. Whiteboard Animation
| Best Use Cases | Why it’s valuable |
| Educational content, step-by-step process explanations, internal training, simplifying complex concepts where a human, illustrative touch is beneficial. | – Highly engaging as viewers watch the creation process unfold. – Focuses attention clearly on the information being presented. – Gives a sense of personal explanation and approachability. – Effective for breaking down complex topics sequentially. |
Cost: Low to Mid-range. Software makes this style accessible, but custom illustrations and professional voice-over will influence the price. ($1,000 – $7,000+ per minute).
Production Time: Relatively quick. Often 2-5 weeks, depending on illustration complexity and script length.
Check out 3 smart ways to save on whiteboard videos this year!: Get Affordable Whiteboard Animation: 3 Practical Ways for 2025
4. 3D Animation
| Best Use Cases | Why it’s valuable |
| Product visualizations (especially for physical products, machinery, architecture), high-impact brand films, medical animations, simulations, showcasing intricate details. | – Offers unparalleled realism and depth. – Allows for complex object manipulation and dynamic camera movements. – Creates a premium, high-tech, and immersive feel. – Ideal for showing products from all angles or internal workings. |
Cost: High to Very High. Requires specialized skills (modeling, texturing, rigging, lighting, rendering) and significant computing power. ($5,000 – $50,000+ per minute, can go much higher for cinematic quality).
Production Time: Longest. Typically 8-16+ weeks, heavily dependent on detail, scene complexity, and rendering times.
Get more insights:
- 3D Animation Cost Per Minute: A Guide for Your Project in 2025
- 2D vs 3D Animation: Discovering 10 Key Differences
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5. Kinetic Typography
| Best Use Cases | Why it’s valuable |
| Short promotional messages, quote animations, lyric videos, highlighting key statistics or impactful statements, and social media snippets where text needs to pop. | – Attention-grabbing and dynamic way to present text-based information. – Can convey emotion and emphasis through text movement, style, and timing. – Relatively quick to produce for short, punchy messages. – Highly effective for social media where sound may be off. |
Cost: Low. Often, the most budget-friendly option, especially for shorter pieces. ($500 – $4,000+ per minute, but often used for shorter <30-second clips).
Production Time: Quickest. Can be produced in 1-3 weeks for straightforward projects.
6. Character Animation
| Best Use Cases | Why it’s valuable |
| Brand storytelling, explainer videos needing a mascot or relatable personas, educational content targeting specific demographics, scenarios demonstrating human interaction or emotion. | – Creates strong emotional connections and relatability. – Makes abstract concepts more human and understandable. – Mascots or recurring characters can significantly boost brand recall. – Highly memorable and shareable. |
Cost: Adds to the base cost of 2D or 3D. Custom character design, rigging (for complex movement), and nuanced animation require specialized talent. Increases 2D costs to mid-high range, and further elevates 3D costs.
Production Time: Adds significant time to 2D or 3D projects, especially for fluid and expressive character movement. Can add 2-6+ weeks to the baseline production time.
Let our expert team transform your ideas into interactive visual stories!
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Boost your brand with characters that sell! Explore the TOP 12 character animation studios now: Character Animation Services: Drive Sales with TOP 12 Studios
Disclaimer on Costs & Times: These are general industry estimates. Actual figures can vary significantly based on the studio’s location and reputation, the specific complexity and length of the video, the level of customization, voice-over talent, music licensing, and revision rounds.
How to Create an Animated Corporate Video on Your Own
With a solid understanding of video types and animation styles, you might be wondering if tackling an animated corporate video in-house is feasible. This section will guide you through the essential steps to bring your vision to life, empowering you with the foundational knowledge for DIY video production.
| Step | Key Actions |
| Set Goals | • Define the video’s purpose • Identify your target audience • Set clear objectives (explain, educate, promote) |
| Storyboard | • Map out the video’s flow scene by scene • Plan key visuals, messages, and transitions • Align with the overall goal |
| Script | • Write a concise, audience-tailored script • Keep it clear, engaging, and aligned with visuals • End with a strong call-to-action |
| Voiceover & Music | • Choose a professional voiceover that fits your brand tone • Select background music to enhance mood and message • Balance audio elements for clarity |
| Design & Animation | • Use animation tools or partner with a studio • Create engaging visuals based on the storyboard • Maintain brand consistency throughout |
| Review & Feedback | • Share the draft with stakeholders • Gather feedback on visuals, pacing, and messaging • Refine the video based on input |
| Finalize & Distribute | • Export the final video in suitable formats • Upload to your website, social media, or email campaigns • Track performance and audience engagement |
Keep reading to uncover more ideas for your animated corporate video project!:
- How to Write an Explainer Video Script in 7 Steps [With 8 Tips]
- Guides to Create an eLearning Storyboard for Better Training
Tools/ Software
To embark on your DIY animation journey, equipping yourself with the right tools is paramount. The software you choose will largely depend on the style of animation you’re aiming for, your technical skills, and your budget. Here’s a look at some popular options.
| Tool | Key Features | Best For |
| VideoScribe | Hand-drawn animations, drag-and-drop interface, extensive library of images, music, and templates. | Creating explainer videos, simple product demos, educational content, and tutorials. Cost: Starts at $17/month (annual plan) |
| Doodly | Drag-and-drop simplicity, pre-drawn images, customizable characters, and the ability to choose between whiteboard, blackboard, and glassboard styles. | Educational content, explainer videos, marketing content, and training presentations. Cost: Starts at $20/month (Standard Plan) |
| Animaker | Customizable templates, drag-and-drop interface, wide range of animation styles, character builder, and text-to-speech feature. | Small businesses, educational content, marketing videos, and YouTube creators. Cost: Starts at $10/month (Basic Plan) |
| Vyond | Customizable characters, scene transitions, voice-syncing, lip sync, extensive assets library, and flexibility for different animation styles (corporate, cartoon, etc.). | Corporate training, business onboarding, HR videos, marketing content, and animated presentations. Cost: Starts at $49/month (Essential Plan) |
| Powtoon | Drag-and-drop interface, voiceover integration, diverse templates, animations effects, and easy export options to multiple formats (YouTube, MP4, etc.). | Explainer videos, business presentations, marketing videos, and educational content. Cost: Starts at $19/month (Pro Plan) |
AI-Powered Animation Software
A rapidly evolving category, AI-powered animation tools are democratizing video creation by simplifying complex processes and often requiring less technical animation skill. These platforms can be a fantastic starting point for those looking to produce engaging content quickly.
| AI Software | Key Features | Best For |
| Runway | Text-to-video, real-time collaboration, motion tracking. | Content creators, marketers. Cost: Starts at $12/month |
| Synthesia | Customizable avatars, AI lip-syncing, and multi-language support. | Businesses are creating professional training and marketing videos. Cost: Starts at $30/month |
| PuppetMaster | Automatic rigging, motion tracking, and AI adjustments. | Game developers and animators. Cost: Custom pricing |
| DeepMotion | 3D body tracking, automatic keyframe generation, and integration with 3D software. | Animators need 3D motion capture. Cost: Starts at $12/month |
| Reallusion iClone | 3D animation, AI-driven lip-sync, real-time motion capture. | Professional animators, filmmakers. Cost: Starts at $199/year |
| Artie | Character animation, drag-and-drop, real-time interactivity. | Marketers and educators. Cost: Starts at $19/month |
| Animetrics | Script-to-animation, automatic scene generation. | Content creators, studios. Cost: Custom pricing |
7 Pro Tips Most Corporate Animation Videos Miss (But Shouldn’t)
Now that you’re equipped with the knowledge of what to create and how to potentially produce it, let’s focus on elevating your animated corporate video from good to truly exceptional. These pro tips are the secret ingredients that can make your animation stand out.
| Best Practice | Key Idea | Why It Matters |
| Audio Storyboarding Early | Plan sound effects, music, and silence alongside visuals from the start. | Ensures immersive, cohesive pacing and avoids audio as an afterthought. |
| Silent & Sound-On Friendly | Make sure key messages work visually without sound. | Increases reach on social media and public viewing. |
| Show, Don’t Tell | Use visual metaphors over lengthy voiceovers. | Keeps videos engaging, smart, and less salesy. |
| Plan for Micro-Content | Design longer videos to split into short clips easily. | Maximizes content value and saves future editing time. |
| Custom Characters | Create bespoke characters reflecting your audience or brand. | Boosts relatability and brand memorability. |
| Perfect Pacing & Rhythm | Fine-tune scene timing, transitions, and flow. | Smooth pacing keeps viewers hooked and info digestible. |
| Consistent Visual Language | Use recurring styles and elements for video series. | Builds a strong, recognizable brand identity over time. |
You may also be interested in: 3 Virtual Employee Engagement Ideas that Work in 2022
Can You DIY Corporate Animation Videos? Here’s What You Should Know
While animated corporate videos offer flexibility, not every style or type is equally easy to handle on your own. Here’s a quick breakdown:
Styles & Types You Can DIY (if you have time and basic tools):
- Motion Graphics: Simple shape and text animations using beginner-friendly tools.
Kinetic Typography: You can create dynamic text animations with the right templates. - Event Invitations or Recaps: Basic teaser clips can be made using online platforms like Renderforest or Canva.
Styles & Types Best Left to the Pros:
- 3D Animation: Requires advanced software and expert skills to look professional.
- Character Animation: Custom characters, lip-syncing, and interactive scenes are time-consuming and technically complex.
- Brand Story & Explainer Videos: These need strong storytelling, polished visuals, and seamless motion to reflect your brand identity.
In short: If it’s a quick social clip or simple typography, you might handle it. But for impactful, brand-driven videos that truly engage, it’s smarter to let a professional studio take care of it, saving you hours, ensuring quality, and boosting results.
Get a Corporate Animation That Works – Book Your Free F.Learning Studio Consult Today!
Why F.Learning Studio Is Trusted by Global Corporate Clients
We’ve had the privilege of partnering with global leaders across industries, from healthcare to education, finance, and technology.
Our clients choose us because we deliver:
- Custom Animation: Tailored solutions that reflect your brand’s identity and message. Our animations are not only creative but strategically designed to enhance learning and communication. Click here to see the case study.
- Interactive Content: Click here to see our project – Pathways is an interactive animated learning package developed by F.Learning Studio in collaboration with ShoutOut UK (SOUK), designed for young people (ages 13-18) to navigate the risks of online extremism.
- On-Time Delivery: Click here to see the case study – We successfully delivered a 3-minute animated explainer video for WWF Vietnam’s 2025-2030 strategy, meeting the deadline and effectively securing funding through clear, engaging communication tailored for international investors and strategic partners.
- Expertise in eLearning & Corporate Communication: With deep knowledge in both animation and instructional design, we create videos that simplify complex ideas, making them easy to understand and impactful. Click here to see the case study.
let our team create tailored solutions
that align with business goals and Employee roles!
What Makes F.Learning Studio’s Animated Videos Different?
| Feature | Description |
| Bespoke Character Design | Custom-designed characters tailored to your brand and story. |
| Conceptual Storytelling | Engaging narratives that communicate your message effectively and clearly. |
| Seamless Audio-Visual Sync | Flawless integration of sound and visuals for maximum impact. |
| Modular Video Planning | Content is designed to be easily adapted into micro-content for various platforms. |
Got questions? Check out our FAQ to learn more!
Our Simple, Stress-Free Process to Deliver Corporate Videos That Work
Our process begins with a free consultation to understand your needs, followed by creating a script and storyboard. We then bring your story to life through animation, incorporating feedback rounds to refine the video. Finally, we deliver the video in multiple formats, ensuring it’s ready for any platform and fully aligned with your goals.
Conclusion
Forget dusty PowerPoints and invisible messages! 2025 demands the vibrant pulse of an animated corporate video to make your brand truly seen and heard. We’ve unlocked the secrets to captivating types, dazzling styles, DIY magic, and those insider tricks that elevate good to legendary.
The stage is set for your ideas to leap off the screen. Stop dreaming about engagement and start commanding it. Ready to transform your corporate narrative into an animated masterpiece? Let F’s team create a video that doesn’t just share information, but truly inspires action.
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- Website: https://flearningstudio.com/
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
Don’t stop here – keep reading to get more valuable insights:
- Animation in eLearning: A Guide to Using Animated Videos in 2025
- Communication Skills Training for Employees in 2025: Why Every Business Needs It
- How to design cost-effective training solutions?

Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences.
Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.




