In most animation production projects of F.Learning’s partners, we start with a limited budget. Some of our clients expect a low-budget animation but don’t want to compromise on quality. So we’re always looking for other options to deliver the best animation on a budget that is affordable but still astounding. This article includes some effective ways to optimize the animation to make those great deals. 

How Much Animation Costs and 4 Main Affecting Elements

Before showing how to optimize animation on a budget, we want to keep you informed about the animation cost. For 2D animation, freelancers typically charge up to $300 per minute, while smaller studios may charge between $1,000 and $30,000 per minute. In the case of 3D animation, freelancers may charge up to $3,000 per minute, and services offered by smaller studios are between $10,000 and $30,000.

Some factors that affect the animation production cost are: 

• Animation style: It includes 3D animation, 2D animation, motion graphics, whiteboard, and hand drawing. Each style comes with a different price. The price is calculated based on the difficult levels that take animators more time to create.
• The complexity of animation concept: A concept with many characters, complex movement, and assets with detailed drawing lines will get a higher price.
• The duration of the video: Similarly, the longer the video is, the higher it costs.
• Production rate: the rate is calculated based on the animation minutes you want to make.

So, in order to spend your money wisely, you need to optimize every element in the production process, especially when working with a low-budget animation. Our experts recommend the 4 most effective ways as below. 

4 Cost-effective Animation Solutions

1. Choose the most effective but affordable style
2. Limit the production scope
3. Limit the number of animation minutes
4. Choose the right animation studio

Let’s take a deeper look!

#1 Choose the most effective but affordable style

Regarding using animation in eLearning courses, especially on topics requiring high precision, 3D animation offers the most realistic experiences. And, of course, this is the most expensive animation type. Any lower-quality substitution in 3D graphic design can lead to a negative experience for audiences. 

F.Learning Studio offers a lower-price option that still works effectively for such an abstract topic of medicine. See how we can explain colorectal cancer and rectal bleeding with just 2D low-budget animation in this video.

There is no need for fancy illustrations of 3D animation. Basic and simple 2D animation is still effective in describing the concepts clearly. More importantly, the lower cost is affordable for Dr. Manish Chand for his personal branding purposes.  

If you’re looking for cheap animation, 2D animation videos, including whiteboard or motion graphics, are a good choice because of their straightforward style. They require a limited number of movements but are nonetheless quite informative. Simple visuals still have a strong power in storytelling and information delivery. 

At this point, you must clarify your objective in order to make the right decision. Are the videos being utilized for eLearning knowledge or marketing purposes? Would they need to deliver learning outcomes, or must they be stunning and eye-catching to grab customers’ attention? Your answer will determine which style is your best choice to go for. 

Read more:

• 8 Different Types Of Training Videos And When To Use Them.

Notice that the more complex and detailed the concept is, the higher the cost rises. For example, the standard concept usually comes with limited facial expressions and the same clothes. That’s why it costs less than the complex concept that displays explicit facial expressions and job-detailed clothes. 

#2 Limit the production scope

Limit the number of characters

Characters create more emotions for your videos, which helps to increase the viewers’ engagement. But they also lead to some increases in costs. 

You should decide on a suitable number of characters depending on the storyline and script of the video. In most animation videos, one or two characters are enough. You can consider replacing characters with iconographies in case the video requires more characters. 

In some videos, F.Learning advises clients to use text, shapes, and different metaphors for low-budget animation to convey the information without human figures. 

Limit the number of scenes 

The number of scenes also affects production costs. Developing a single 1-second scene and a 5-second one will require the same amount of work. Working on extended scenes takes less time for our graphic designers and animators compared to working on more new scenes. 

So, when working on low-budget animation, we always try to keep the number of scenes at a minimum. This speeds up production, and as a result, saves clients’ money. We work closely with the clients to advise them on how to transform the learning content into an animation. 

One significant way to decrease scenes of animation in a video is to combine animation with other video types. To give you an idea, talking head videos and animation for educational concepts, figures, charts, or graphs.

For example, F.Learning has worked with Geoff Lawton, a world-renowned permaculture consultant, for his online course. We combine live-action and science animations in the course videos. There is still his presence in some footage recording himself teaching the lessons. At the same time, we deliver an explanation of the scientific complicated processes of Permaculture in the animation forms. 

Here is one of our outcome videos from the Permaculture Design Online Course. 

Limit the number and the level of motions 

Always remember that more scenes come with more transitions and motions. In this case, using more traditional cuts and simple transitions will definitely help control your costs. 

The level of difficulty in motion can also change the price. Undoubtedly, basic motions are less expensive than complicated movements. Additionally, complex motions and transitions take much more time to complete. Besides that, don’t go crazy with “bling bling” effects.

#3 Limit the number of animation minutes

Almost all studios offer their rates on a minute-by-minute basis. The longer the duration is, the more expensive it is, which means that keeping the video short is a great way to save money. 

But other than the economic benefits, making shorter videos brings great value to your performance. 

Many clients come to F.Learning with long raw materials. That’s why before starting the production process, we always ask to revise the content. We suggest removing some unnecessary and distracting parts to make the video focused and concise. 

Plus, getting straight to the point helps viewers retain the key ideas better and keeps them more engaged. This is because one’s concentration stays best within 2 minutes. The longer a video gets, the less likely learners would watch it until the end. According to statistics, most explainer videos for online commercial purposes are shorter than 90 seconds. 

Tips: Some content, such as those found in eLearning courses, covers a wide range of ideas. You should divide it into smaller chunks, with each chunk delivering only one concept. Each video like this is usually 2-3 minutes in length and should not be longer than 5 minutes.

Recommend reading:

• How much does an animation cost per minute: $100, $1,000, or $8,000? – F. Learning Studio

#4 Choose the right animation studio

You can save up to 50% of your budget by choosing one studio over another while keeping the same quality. Can you believe that?

The differences come from the location and labor costs. It’s often lower in low-spending regions in the world like India or Vietnam. That’s why we can offer a much more reasonable price for the same quality with a US professional studio. In fact, many large animation studios also outsource animations to reduce operation costs.

So do not save the cost by going for low-budget animation created free online animation tools. Consider partnering with animation studios that have location advantages. You might invest more at first, which can still be within your budget. However, the results will undoubtedly pay off in the long run.

We have suggested some best-animated video production companies for you. Check it out at: 

• 5 Best Animated Video Production Companies [Update 2021]

Tips: You should choose a studio that provides flexible styles so that you will have more choices within your budget. Besides, the price range among styles is not too wide as it can make you confused. 

To sum up 

We know that it’s hard to spend more on animation production when you have a fixed budget. Do not just look for low-budget animation because you might end up with low-quality videos that bring a negative experience for your audiences. Always focus on quality and find ways to optimize elements to make the best animation videos within your budget. And one of the easiest and quickest ways is to partner with F. Learning Studio. Drop us a line and we can consult you about the most cost-effective solution for your project:

• WhatsApp: (+84) 378 713 132
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Read Further:

• How much does an educational animation cost per minute: $100, $1,000 or $8,000?