Are your 2025 digital marketing efforts falling flat? Static ads and generic content are no longer cutting it. The solution? Digital marketing explainer videos are exploding – but simply making a video isn’t enough. You need to understand the right types and strategies to truly boost sales. 

Discover the 10+ best digital marketing explainer video examples proven to convert, and learn the 7 must-know video types dominating in 2025. We’ll also reveal the top 2 creation methods and 10 engagement secrets our experience has uncovered. Plus, get a clear cost overview to budget effectively. Stop guessing and start converting!

What Is A Digital Marketing Explainer Video And Why It Matters?

Struggling to get your message across online? A digital marketing explainer video is a short, engaging video that simplifies complex information about your product, service, or brand for online audiences. They are especially effective for social media marketing and other digital channels.

Why are explainer videos important for your business? They:

• Simplify & Engage: Videos are easier to understand and more engaging than text.
• Boost Brand Awareness: Shareable videos increase brand visibility online.
• Drive Sales: Clearly explain the value, leading to better conversions.
• Improve SEO: Videos boost website engagement, improving search ranking.
• Versatile Use: Work across websites, social media, and more.

7 Must-Know Types of Digital Marketing Explainer Videos with Inspiring Examples in 2025

Not all digital marketing explainer videos are created equal! To maximize your marketing impact, it’s crucial to understand the different styles available. Choosing the right type is key to resonating with your audience and achieving your business goals. Here are 7 must-know types to consider for your marketing strategy in 2025:

1. 2D Animation

Description	Characteristics	Best for
Flat, two-dimensional style using illustrated characters and backgrounds. Classic and versatile.	Often bright, colorful, and simple. Focuses on clear storytelling and character expressions. Highly scalable and cost-effective for online marketing.	Explaining processes, product features, brand stories, and general advertising messages. Great for wide audiences and diverse topics.

Check it out and get more valuable insights:

• 12 Best 2D Animation Explainer Video Companies in 2025
• How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?

2. 3D Animation

Description	Characteristics	Best for
Realistic, three-dimensional style creating depth and visual complexity. Offers a more immersive viewing experience.	Visually stunning and detailed. Can create realistic environments and product showcases. Can be more time-consuming and costly than 2D animation.	Product demos, showcasing complex mechanisms, high-end brands, and creating a sense of realism or futuristic feel.

Read more:

• Is 3D Animation Cheaper Than 2D: A Detailed Cost Breakdown
• 3D Animation Is Harder Than 2D: Unveiling 6 Key Factors

3. Whiteboard Animation

Description	Characteristics	Best for
Video depicts a hand drawing on a whiteboard or similar surface, illustrating a story or concept in real-time.	Simple, engaging, and focuses on the unfolding narrative. Feels personal and educational. Often uses voiceover narration to guide the visual story.	Educational content, explaining abstract concepts, step-by-step guides, and creating a sense of transparency and authenticity. Effective for social media engagement.

You may also interested in: Whiteboard Animation Services: Top 17 Studios To Choose In 2024

4. Motion Graphics

Description	Characteristics	Best for
Uses animated text, shapes, icons, and data visualizations to convey information dynamically. Focuses on visual elements rather than character-driven stories.	Sleek, modern, and data-driven. Ideal for presenting statistics, processes, and abstract ideas. Can be highly effective for conveying information quickly and efficiently. Often used in motion graphics videos.	Explaining data, statistics, processes, timelines, and abstract concepts. Excellent for corporate presentations and reports, and as part of broader marketing campaigns.

5. Character Animation 

Description	Characteristics	Best for
Relies heavily on expressive and engaging characters to tell a story or explain a concept. Characters are central to the video’s appeal.	Memorable, relatable, and emotionally engaging. Characters can embody brand personality and create a strong connection with viewers. Can be 2D or 3D.	Building brand personality, creating emotional connections, storytelling, and making complex topics more approachable and human.

6. Infographic Animation

Description	Characteristics	Best for
Brings static infographics to life with animation. Transforms data and visual information into a dynamic and engaging video format.	Data-rich, visually appealing, and easy-to-understand complex information at a glance. Effectively combines visuals and data.	Presenting research findings, statistics, data reports, timelines, and simplifying complex data sets. Great for demonstrating impact and value.

7. Stop Motion Animation

Description	Characteristics	Best for
Objects are physically manipulated in small increments between individually photographed frames, creating the illusion of movement when played as a sequence.	Unique, tactile, and handcrafted feel. Can be very creative and visually distinctive. Often more time-consuming and resource-intensive than digital animation methods.	Creative storytelling, unique brand messaging, highlighting craftsmanship, and creating a memorable and visually distinct video, particularly for niche marketing efforts.

2 Recommended Methods to Create Your Digital Marketing Explainer Video

Ready to bring your explainer video vision to life? You have essentially 2 main paths to choose from: the DIY approach or partnering with professionals. Both offer distinct advantages, and the best choice depends on your budget, resources, and desired level of control. Let’s explore the DIY route first.

Method 1: DIY Digital Marketing Explainer Video Project

Thinking of creating your explainer video in-house? Going DIY can be a cost-effective and empowering option, especially if you have some creative skills within your team. To get started, you’ll need the right tools.

Tool	Description	Key Features	Best For
VideoScribe	A popular whiteboard animation tool used to create engaging explainer videos.	Easy drag-and-drop interface, pre-made templates, music library.	Beginners and professionals alike looking to create whiteboard animations.
Doodly	A user-friendly software designed for creating doodle-style videos.	Drag-and-drop, customizable characters, hand-drawn animations.	Those who need quick and simple whiteboard explainer videos.
Animaker	A versatile video-making platform that offers whiteboard animation templates.	Customizable characters, voice-over recording, and built-in stock footage.	Marketers and educators who want diverse video formats.
Vyond	A platform for creating animated videos, including whiteboard explainer style.	Advanced animation tools, pre-made assets, and export options.	Businesses require high-quality, professional videos.
Powtoon	A cloud-based tool that provides easy whiteboard animation templates.	Templates for various industries, voice-over options, music library.	Quick video creation for small businesses and content creators.

Once you’ve got your tools sorted, remember there are also fantastic and free resources available to help you along the way, often without costing a dime.

Resource	What It Offers
Freepik	Free stock images, vector graphics, and icons
Pixabay	Royalty-free images, vector illustrations, and videos
Pexels	Free stock videos and high-quality images
Unsplash	High-quality free stock photos for backgrounds or references
Undraw	Customizable vector illustrations for various themes
Storyset	Animated and static illustrations with customization options
LottieFiles	Free animated icons and motion graphics
DrawKit	Free vector illustrations and icons for explainer videos

The most obvious advantage of the DIY route is cost savings, and you also gain complete creative control over every aspect of the project. However, it’s important to be realistic about the challenges. While incredibly rewarding, creating a truly effective explainer video in-house can be quite demanding. 

It often requires a significant investment of time, potentially pulling team members away from their core responsibilities. Furthermore, achieving a professional polish in animation, scripting, and overall production quality can be tricky without specialized skills and experience. 

Method 2: Collaborating with A Professional Studio to Invest in Success 

If the DIY path feels a bit daunting, or if you’re aiming for top-tier production quality and a streamlined process, then partnering with a professional digital marketing explainer video studio is worth considering.

To help you find the right partner, let’s examine the advantages of this approach, followed by a comparison of the TOP 9 explainer video production companies available.

No.	Company Name	Services Offered	Experience & Expertise
1	F.Learning Studio	– 2D animation digital marketing explainer videos for all industries – 3D animation digital marketing explainer videos with flexible prices – Interactive, gamified content  – eLearning Content Development – Learning Design Strategy – Full production services: scripting, storyboard, animation, and post-production	– Affordable Digital Marketing Explainer Videos: Studio-quality explainer videos for effective digital marketing at competitive prices. – 9+ Years Explainer Video Animation Focus: Specialized expertise in creating engaging animation for impactful marketing results. – Simplifies Complex Marketing Ideas: Proven ability to make intricate digital marketing concepts clear and compelling in explainer videos. – High-Volume Explainer Video Production: Consistently delivers 80+ minutes monthly with reliable output to support digital marketing campaigns. – Global Expertise in Online Marketing Videos: Trusted across 15+ countries worldwide for creating effective online marketing explainer videos.
2	Vidico	– Diverse Video Production: Explainer Videos, Brand Videos, Social Media Content, TV Commercials, Case Studies, and Internal Communications Videos. – Live Action and Animation Explainer Videos.	– High-quality, cinematic-style videos. – Strong portfolio showcasing work for well-known brands. – Focus on impactful storytelling and visually engaging content.
3	Explainer Video Agency (EVA)	– Specialized in Explainer Video Production (primary focus). – Various Animation Styles: 2D Animation, 3D Animation, Whiteboard Animation, Motion Graphics, Kinetic Typography.	– The dedicated agency focused solely on explainer videos. – Process-driven approach to video creation. – Highlighting ROI and video effectiveness for businesses. – Years of experience specifically in the explainer video niche.
4	Explain Ninja	– Explainer Video Production (core service). – Animation Styles: 2D Animation, 3D Animation, Motion Graphics, Cartoon Style, Animated Illustrations. – Scriptwriting, Design, Animation, Voiceover, Sound Effects.	– Creative and visually driven style. – Experience working with startups to large enterprises. – Focus on clear communication and message delivery through animation.
5	Digital Brew	– Video Production Agency: Explainer Videos, Animated Videos, Live Action Videos, Corporate Videos, Social Media Videos. – Animation Styles: 2D, 3D, Motion Graphics, Character Animation.	– Award-winning video production company. – Large portfolio showcasing diverse video types and styles. – Focus on brand storytelling and impactful messaging. – Emphasis on video marketing strategy and results-oriented approach.
6	Outmost Studio	– Boutique Animation Studio: Explainer Videos, Animated Series, Educational Videos, Commercials. – Specializes in 2D Animation and Illustration. – Character Design, Storyboarding, Animation, Sound Design.	– Emphasis on high-quality, handcrafted animation style. – Portfolio showcasing strong visual storytelling and character-driven animation. – Experience in creating longer-form animated content as well.
7	Promoshin	– Explainer Video Production (primary service). – Animation Styles: 2D Animation, Whiteboard Animation, Motion Graphics.	– High-volume explainer video production. – The streamlined production process for efficiency. – Targeting businesses looking for budget-friendly explainer video solutions.
8	3FX	– Animation & Video Production: Explainer Videos, 3D Animation, 2D Animation, Motion Graphics, Product Videos, Training Videos. – VR/AR and Interactive Content (beyond explainer videos, but worth noting).	– Strong in 3D animation and visual effects. – Portfolio showcasing high-quality, visually impressive animation. – Experience in diverse animation styles and video types.
9	AXS Studio	– Animation Studio: Explainer Videos, 2D Animation, 3D Animation, Motion Graphics, Character Animation, Animated Commercials. – Illustration, Storyboarding, Animation, Sound Design, Voiceover.	– Creative and design-driven animation studio. – Portfolio demonstrating a range of animation styles and creative approaches. – Emphasis on visual storytelling and brand expression through animation. – Experience working with diverse clients and industries.

While the DIY approach to creating digital marketing explainer videos can be tempting, especially for budget-conscious businesses, partnering with a professional studio offers a significantly elevated level of quality and effectiveness that often translates directly into stronger marketing results. 

Professional studios bring to the table a team of seasoned experts – scriptwriters, animators, voiceover artists, and project managers – who possess the refined skills and dedicated resources to craft videos that are not only visually stunning but also strategically designed to convert viewers. 

This expertise minimizes wasted time and effort, streamlines the entire production process, and ultimately delivers a polished, high-impact explainer video that is far more likely to capture attention, drive engagement, and achieve your marketing objectives compared to a self-produced endeavor. 

10 Essential Engagement Strategies for Explainer Videos: Insights from Our Experience

Based on our extensive experience creating high-ROI explainer videos, we’ve identified 10 crucial engagement strategies that often get overlooked. These strategies go beyond basic best practices and can significantly impact your results.

No.	Strategy	How to Approach	Why It Works
1	Make the Most of the “Peak-End Rule”	Create a strong emotional moment and a positive ending. Most focus only on keeping engagement steady.	People remember the most exciting part (peak) and the ending the most. A powerful moment plus a good ending makes your video more memorable.
2	Use “Cognitive Fluency” for Easy Watching	Make the video simple to understand, not just visually attractive.	The brain prefers easy-to-process information. Use clear visuals, simple words, and a smooth flow to make the video enjoyable and easy to remember.
3	Add “Social Proof” Without Overdoing It	Show trust signals naturally instead of direct testimonials.	Instead of a review section, subtly show client logos, mention well-known sources, or use a professional voiceover to build credibility.
4	Use “Loss Aversion” to Create Urgency (But Ethically)	Highlight what viewers might lose, not just what they gain.	People react more to avoiding losses than gaining benefits. Instead of “Boost your traffic,” say “Stop losing customers to bad marketing.”
5	Adapt Videos for Each Platform	Don’t just resize – adjust style, speed, and tone for where it’s posted.	YouTube allows longer content, Instagram needs eye-catching visuals fast, and TikTok works best with quick cuts and trends. Tailor your video for each platform.
6	Think Beyond Basic “Video SEO”	Optimize the video itself, not just the title and description.	Use subtitles, and on-screen keywords, and answer common search questions within the video. Treat it like a webpage for better visibility.
7	Build Hype Before Launch	Don’t just post and wait—create excitement first.	Share teasers on social media, send early access to influencers, and target specific groups so the video gets traction right away.
8	Try Unique Video Formats	Go beyond simple animations—try interactive videos or storytelling with data.	Interactive videos increase engagement, while data storytelling makes complex topics interesting. Experiment to stand out.
9	Tell Stories & Use Analogies	Facts alone are forgettable—use stories and comparisons to explain ideas.	Show real-life examples of how your product helps. Compare technical ideas to everyday situations to make them easier to understand.
10	Make Evergreen Content	Focus on lasting value, not short-term trends.	Avoid time-sensitive topics. Instead, explain long-term solutions so your video stays relevant for years.

Digital Marketing Explainer Video Landscape Cost Breakdown (2025 UPDATED)

The cost of a digital marketing explainer video can vary significantly based on several factors:

However, below is a breakdown of the price ranges for your reference: 

Option	Price Range	Description
High-end	$15,000 – $50,000+ per finished minute	Includes a full team (producer, director, animator), high-end equipment, detailed planning, custom 2D/3D animation, multiple revisions, and compliance reviews. Best for complex, high-quality projects.
Mid-Range	$5,000 – $15,000 per finished minute	Smaller team, streamlined production, simpler 2D or basic 3D animation, fewer revisions. Balances cost and quality for moderately complex projects.
Low-end	$1,000 – $5,000 per finished minute	Basic equipment, simpler 2D or low-level 3D animation, fewer pre-production tasks, and limited revisions. Suitable for small-scale projects or internal videos.

Still want to get a clearer picture of explainer video costs and what drives them? Then take a look at this article: Cost of An Explainer Video – A Price Guide for Any Budget in 2025

Why 2D Animation is the Best Choice for Digital Marketing Explainer Videos

If you’re looking for the most effective option for most businesses as part of your marketing strategy, 2D animation consistently emerges as the top contender. While the “best” style can depend on niche needs, 2D animation offers a powerful blend of advantages that make it exceptionally well-suited for explainer videos, especially within the realm of online marketing.

Benefit	Description
Boosts Website Traffic	Attracts viewers and increases traffic, essential for marketing campaign success.
Drives Sales & Conversions	Simplifies complex ideas, encouraging action and customer conversion.
Enhances Brand Recognition	Strengthens brand identity and fosters lasting audience connection.
Maximizes ROI	Cost-effective and proven to boost sales with high returns.
Increases Engagement	Captures attention, improving message retention and understanding.
Encourages Social Sharing	Easily shareable content expands reach across social platforms.
Cost-Effective & Fast	Budget-friendly and quick to produce, ideal for scaling marketing efforts.

F.Learning Studio – An Ideal Partner for Your Successful Animated Digital Marketing Explainer Video Projects

Full-Service Digital Marketing Explainer Video Production: From Script to Animation

Choosing F.Learning Studio means gaining a partner who handles every step of your digital marketing explainer video project, from the initial spark of an idea to the final, polished animation. We offer truly full-service production, taking the burden off your shoulders and ensuring a seamless and efficient process. Our experienced team manages every stage, including:

Service	Description
Compelling Scriptwriting	Creates clear, engaging scripts that resonate with your audience and boost marketing conversions.
Strategic Storyboarding	Plans video scenes visually for logical flow and impactful messaging.
Professional Voiceover	Offers diverse voiceover talents to match your brand and enhance engagement.
High-Quality Animation	Delivers stunning animations in styles like 2D, whiteboard, or motion graphics.
Sound Effects & Music	Adds professional audio elements to boost emotional impact and memorability.
Final Video Delivery & Support	Provides final video formats and ongoing support for seamless marketing integration.

A Transparent Process Designed for High-ROI Digital Marketing Explainer Video Projects

At F.Learning Studio, we believe in a transparent and collaborative process that keeps you informed and in control every step of the way. Our approach is specifically designed to maximize the ROI of your digital marketing explainer video investment. Here’s how we ensure transparency and drive results:

Feature	Description
Clear Project Roadmaps & Timelines	Provides detailed roadmaps with milestones, ensuring predictability and effective campaign planning.
Regular Communication & Updates	Maintains consistent communication with progress reports and feedback opportunities to keep you in the loop.
Iterative Feedback & Revisions	Incorporates feedback at script, storyboard, and animation stages to align with your brand and message.
Cost Transparency & Budget Management	Offers upfront pricing with no hidden fees, ensuring value and budget alignment.
Performance-Driven Approach	Focuses on clear messaging and audience engagement to maximize your video’s ROI.

Successful Case Study: Securing Funding for WWF Vietnam’s 2025-2030 Strategy with a Powerful Explainer Video

• Project Goal: 3-minute animated video to secure funding from international investors for WWF Vietnam‘s 2025-2030 conservation strategy. The video served as a key digital marketing asset for private outreach to funders and strategic partners.
• Target Audience: International funders, WWF network, and businesses.
• Objective: Inspire viewers and clearly explain WWF Vietnam’s strategy to drive funding support.
• F.Learning Studio Delivered: Full digital marketing explainer video production: Art concept tailored for online engagement, professional English voiceover for international appeal, storyboard for visual clarity, impactful illustrations, and engaging animation designed for digital channels.
• Visual Style: Stylized, simple but impactful 2D animation, focusing on smooth transitions and clear communication, optimized for efficient production while avoiding generic or overly detailed styles.
• Key Outcome: A powerful digital marketing explainer video successfully designed to communicate WWF’s mission effectively online and attract crucial funding. 

Final Thoughts

You have this incredible idea, this valuable offering, this story your business is burning to tell. But in the roaring jungle of the internet, it’s just a tiny seed, struggling for sunlight. This is where digital marketing explainer videos step in – not just as videos, but as sunshine, water, and fertile ground for your message to finally bloom.

We’ve explored how these aren’t just trendy fads. They are the essential language of connection in 2025. You know clarity, engagement, and visual storytelling are essential for your marketing to thrive. You could go the DIY route and hope for growth – or you could trust F.Learning Studio. We have the expertise to nurture your message into a vibrant, unforgettable bloom that draws everyone in.

We’re not just about pixels and timelines; we’re about passion and partnership. Let’s plant the seeds of your success together and watch your digital marketing flourish in ways you’ve only dreamed of!

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• Animation Cost Calculator: Get A Draft Quote for Your Project
• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• 2 Easy Methods on How to Make Explainer Video Animation