Animated Explainer Video: 2025 Guide with 12 Examples

Did you know that videos increase website conversions by 86% and boost retention rates by up to 95%? That’s the power of an animated explainer video—a tool that simplifies complex messages into engaging visuals. 

In this article, we’ll dive into the benefits of explainer videos, explore various animation styles with 12 examples, and suggest 2 actionable pathways so you can get started right away. If you want to elevate your marketing game in 2025, stick around—your next great explainer video starts here.

Before we delve into animated explainer videos, its benefits and popular styles, let’s check a compelling example to see what it is:

4 Benefits of Using Animated Explainer Videos for Your Business

In today’s fast-paced digital world, capturing and retaining audience attention is more challenging than ever. An animated explainer video serves as a powerful tool to break down complex messages, boost engagement, and drive conversions. But why are businesses increasingly relying on animated videos? We’ll discuss below:

• Simplifying complex ideas: Animation explainer videos use visual storytelling to break down complicated concepts, making them easier for audiences to understand and remember.
• Enhancing audience engagement: Dynamic animations, vibrant visuals, and smooth transitions hold viewers’ attention longer than static images or plain text.
• Boosting conversion rates: A remarkable 91% of consumers have viewed an explainer video to gain more insight into a product or service.
• Improving information retention: People retain 95% of a message when they watch it in a video, compared to just 10% when reading text, making animated explainers highly effective for education and branding.

3 Popular Styles of Animated Explainer Videos with 12 Examples

Now that we’ve covered why explainer animated videos are so effective, the next step is choosing the right style. Not all explainer videos are created equal—some are best for technical education, while others excel in branding and emotional storytelling. Let’s take a closer look at three of the most popular animation styles, along with real-world examples of how they are used effectively.

Style	Description
Whiteboard animation	– Hand-drawn illustrations unfold on a blank background. – Mimics the effect of writing on a whiteboard. – Ideal for educational content, corporate training, and complex explanations.
2D animation	– Features flat, two-dimensional characters and objects in motion. – Highly versatile for marketing, brand storytelling, and instructional content. – Uses vibrant visuals and dynamic transitions to engage viewers. – Effectively captures attention and conveys messages with personality.
3D animation	– Adds depth, realistic textures, and detailed movements. – Creates a more immersive and polished experience. – Commonly used for product demos, medical animations, and high-end brand presentations. – Provides a professional and visually impressive look.

Whiteboard animation

Whiteboard animation is a simple yet engaging style where hand-drawn illustrations unfold on a blank background, mimicking the effect of writing on a whiteboard. It’s widely used for educational content, corporate training, and complex explanations due to its clear, step-by-step storytelling. This style is ideal for businesses looking to simplify intricate ideas in a visually compelling way.

The Transportation Authority of Marin Alt-Fuel Incentives

This whiteboard explainer video animation explains the Alt Fuel Incentives program, which assists public fleet managers and agencies in shifting from combustion engine vehicles to electric vehicles. Simple whiteboard animation is used to illustrate the advantages of relying on TAM and their role in the establishment of Marin County’s electric vehicle infrastructure.

F. Learning Studio x ExEm Women’s Health

This video is a collaboration between ExEm Women’s Health and F.Learning Studio to raise awareness of fertility and reproductive health. The animation employs a clean, minimalist style with soft colors and simple line art, which effectively conveys sensitive health information in an accessible and engaging manner.

Cisco communication network

This animated product explainer video illustrates how Cisco’s integrated communication solutions enhance utility grid operations. The animation employs a clean, professional style with clear visuals and concise text to convey complex technological concepts. 

Coca Cola

The “Coca-Cola Content 2020” video outlines Coca-Cola’s next-generation content marketing strategy, emphasizing storytelling and consumer engagement. The animation employs dynamic visuals, including vibrant graphics and fluid transitions, to illustrate complex marketing concepts.

2D animation

2D animation is the most popular style of animated explainer videos, featuring flat, two-dimensional characters and objects brought to life through motion. This style is highly versatile, making it perfect for marketing, brand storytelling, and instructional content. With vibrant visuals and dynamic transitions, 2D animation is an effective way to capture attention and convey messages with personality.

F. Learning Studio x Cargoful

Employ a clean, modern 2D style with vibrant colors and intuitive iconography, the “Cargoful Explainer Video” by F.Learning Studio introduces Cargoful’s innovative platform designed to optimize fleet management for logistics companies.

Fello App

To introduce the Fello App, a savings and investment platform that combines gaming elements to encourage financial growth, the animation uses a vibrant 2D style with dynamic characters and engaging visuals.

Impactful solutions for circular economy

This 2D animated explainer video presents innovative strategies for advancing the circular economy. It utilizes a clean and modern animation style, featuring sleek graphics and smooth transitions to enhance viewer comprehension and retention of the material.

Untangle your spaghetti billing with Chargebee

The video introduces Chargebee’s solution for simplifying complex subscription and billing processes. It employs a dynamic 2D animation style, using metaphorical visuals like tangled spaghetti to represent convoluted billing systems, which then transform into organized structures as Chargebee’s features are introduced.

3D animation

3D animation takes visuals to the next level by adding depth, realistic textures, and detailed movements, creating a more immersive experience. This style is often used for product demos, medical animations, and high-end brand presentations that require a polished and professional look.

Mega Grass

This 3D explainer animation video demonstrates how MegaGrass products can enhance home aesthetics while addressing environmental concerns. This visual approach effectively showcases the product’s features and benefits, making the information engaging and easy to understand.

Data assessment and strategies

​​The “Billigence | Data Assessment and Strategies” video highlights the importance of effective data management in business decision-making. It utilizes 3D animation to depict complex data processes, transforming abstract concepts into tangible visuals.

Meet Watsonx, an AI and data platform built for business

​​https://www.youtube.com/watch?v=WZMJHh4yz6g

​​​​This IBM watsonx explainer video uses sleek, modern 3D animation to showcase its enterprise AI and data platform. The content highlights Watsonx’s key features—AI model training, data scaling, and AI governance—while emphasizing trustworthiness and scalability.

Rivet

This 3D motion graphic video showcases the healthcare A/R acceleration platform. It highlights Rivet’s core products by visually recreating the software interface within an elegant and easy-to-understand environment, emphasizing increased efficiency and seamless user experience.

Key Factors of an Effective Animated Explainer Video

Simply choosing an animation style isn’t enough to guarantee success. To truly engage your audience and drive action, every animated explainer video needs key ingredients. So what are they? Check the table below for essential factors that separate an average explainer video from an outstanding one.

Factor	Description
A clear and concise message	– Focus on a single core idea to avoid overwhelming the audience. – Keep the video short (ideally 60–90 seconds) for better engagement. – Use simple, direct language to ensure clarity and impact.
Strong storytelling and script	– Structure the video using a problem-solution approach to maintain viewer interest. – Use a conversational tone to make the message relatable. – Create an engaging hook in the first few seconds to capture attention.
Engaging visual design and animation	– Choose an animation style that aligns with your brand and target audience. – Use high-quality visuals and smooth transitions to maintain professionalism. – Incorporate visual metaphors to reinforce key messages effectively.
A well-placed call-to-action	– Clearly guide viewers on what to do next (e.g., sign up, visit a website, request a demo). – Place the CTA at the end of the video and ensure it stands out visually. – Reinforce the CTA verbally and textually for better retention.
Brand consistency	– Maintain consistent colors, fonts, and tone throughout the video. – Use logo placement strategically to reinforce brand identity. – Ensure the messaging aligns with your overall marketing and brand positioning.

How to Make Animated Explainer Video

Understanding the elements of a great explainer video is crucial, but how do you actually create one? Whether you’re looking to DIY with animation software or hire a professional agency, there are multiple approaches depending on your budget, expertise, and goals. 

This part introduces you to 2 main options—using DIY tools or working with a production company—to help you decide the best route for your needs.

I – Using DIY tools

For businesses on a budget or with simple animation needs, DIY animation tools offer a cost-effective way to create explainer videos. These platforms provide pre-made templates, drag-and-drop features, and easy customization, making animation accessible even without design expertise.

Software	Best for	Pricing	Features
Doodly	Whiteboard animation	$39/month (Basic plan)	– Drag-and-drop interface – Hand-drawn animations  – Multiple export formats
Vyond	2D animation	$49/month (Essential plan)	– Pre-built character animations  – Customizable templates – Scene transitions
Canva	DIY animation	Free (Basic)  $12.99/month (Pro)	– Drag-and-drop editor  – Pre-built templates  – Animated text and graphics
Moovly	2D animation, whiteboard animation	Free plan available with limited features$49/month (Pro)	– Cloud-based platform with a user-friendly interface – Extensive library of media assets – Supports importing personal media files – Collaboration features for team projects
Blender	3D animation	Free (Open source)	– Full suite for modeling, sculpting, rigging, and texturing. – Compatible with VR, motion capture, and various file formats. – Built-in non-linear video editor with support for cuts, effects, and audio mixing.

II – Hiring a company for animated explainer video production

If you need a high-quality, customized, and professional-looking explainer video, hiring a production company is the best choice. Experienced studios offer scriptwriting, custom animation, professional voiceovers, and a refined production process to ensure your video is engaging and effective.

Below is an overview of the top companies providing animated explainer video services:

Company	Overview	Key Services
F.Learning Studio	Specializes in cost-effective, high-quality 2D explainer videos that simplify complex ideas and enhance learning retention. Has served 100+ global clients across various industries.	– Whiteboard animation – Motion graphics – Character animation – Frame-by-frame animation
Yum Yum Videos	Produces engaging 2D explainer videos for top brands, turning intricate concepts into engaging visual narratives.	– Whiteboard animation – Motion graphics explainer videos
Content Beta	Specializes in video and design services for B2B SaaS companies, focusing on content that drives conversions.	– 2D and motion graphic explainer videos – Product and feature explainer videos
Vidico	Helps brands simplify complex ideas through high-quality animated explainer videos and commercials. Works across various sectors, including SaaS, fintech, and data analytics.	2D and 3D animated explainer videos
Animation Explainers	A creative team dedicated to producing high-quality 2D explainer videos that capture the essence of a client’s vision.	Custom 2D animated explainer videos
Wyzowl	A well-established 2D explainer video company with over 4,000 videos created for brands in 40+ countries since 2011.	2D animated explainer videos
Demo Duck	US-based explainer video company offering animated, live-action, and mixed-media videos that simplify concepts and humanize brands.	2D and 3D animated explainer videos
Explain Ninja	Produces engaging 2D and 3D explainer videos designed to boost customer engagement throughout the customer journey.	2D and 3D animated explainer videos

1. F. Learning Studio

Finding the right 2D explainer video production studio isn’t just about great animation—it’s about creating a high-impact, cost-effective solution that engages your audience and enhances understanding. That’s where F. Learning Studio excels. Here’s why we’re the right partner for your next animated explainer video.

Get professional 2D animated explainer videos at a reasonable cost

High-quality animation doesn’t have to come with a hefty price tag. Thanks to our Vietnam-based production team, we deliver custom-crafted explainer videos at globally competitive rates without sacrificing creativity or effectiveness. 

Our optimized production approach ensures that businesses of all sizes can access top-tier animation at budget-friendly pricing, whether it’s whiteboard animation, motion graphics, character animation, or frame-by-frame animation.

In the video above, we used motion graphics to help MODO transform complex energy data into a clear, engaging visual story. This helped MODO’s clients better understand its value proposition without getting lost in technical jargon.

An established portfolio of serving +100 global clients from various industries

For over 9 years, we’ve established ourselves as a trusted partner for businesses, educators, and tech companies worldwide. Our experience spans healthcare, education, SaaS, logistics, and more, allowing us to create tailored animations that resonate with diverse audiences.

Check our work with FreightSnap to see how our 2D animated explainer video broke down complex logistics technology into a compelling, digestible format:

Consultant with learning design experts to improve information retention

Great animation is more than just eye-catching visuals—it’s about delivering knowledge that sticks. At F.Learning Studio, we combine animation expertise with learning design principles to ensure that every video enhances information retention. Our team works closely with instructional designers to craft animations that not only entertain but also educate effectively.

See our production process to know more about how we handle everything from video content development to animation:

So what are you looking for? Simplify complex ideas, educate your audience, or boost engagement? Contact us and F.Learning Studio is ready to help.

• WhatsApp: (+84) 378 713 132
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

2. Yum Yum Videos

• Overview: Yum Yum Videos produces engaging animated narratives that clarify intricate concepts and foster genuine engagement, enabling your brand to leave a significant impression.
• Specialization: Whiteboard and motion graphic explainer videos
• Top clients: Google, Amazon, McKesson, Thermo Fisher
• Contact:
  • Website: https://www.yumyumvideos.com/

3. Content Beta

• Overview: Content Beta offers video and design services specifically designed for B2B SaaS companies, emphasizing the creation of content that enhances conversions.
• Specialization: 2D and motion graphic explainer videos
• Top clients: Chirotouch, ManyChat, Dynamic Yield, Pipe, ServiceNow
• Contact:
  • Website: https://www.contentbeta.com
  • Phone number: +1-(707)-240-8320
  • Email: [email protected]

4. Vidico

• Overview: Vidico has a track record of simplifying complex ideas. They can help brands produce video content for various sectors including business, SaaS, mobile applications, education, financial technology, machine learning, quantum mechanics, and data analytics.
• Specialization: 2D and 3D animated explainer videos
• Top clients: Square, Spotify, Amazon, Nutrislice
• Contact:
  • Website: https://vidico.com
  • Phone number: +61 1300 127 186
  • Email: [email protected]

5. Animation Explainers

• Overview: Animation Explainers is a team of passionate and positive creatives dedicated to producing high-quality animated explainer videos. Founded in 2018 by co-founders Aaron and Dylan, the company focuses on capturing the essence of clients’ visions through engaging animations.
• Specialization: 2D explainer videos
• Top clients: Simpl Healthcare, Adjoe, Nightware, Kemper
• Contact:
  • Website: https://animationexplainers.com

6. Wyzowl

• Overview: Wyzowl is a leading 2D explainer video company that has been crafting captivating visual stories since 2011. With over 4,000 videos created for more than 2,000 companies in 40 countries, they excel at transforming complex concepts into engaging 2D animations.
• Specialization: 2D animated explainer video
• Top clients: Dell, Kodak, Deloitte, LG, Crucial
• Contact:
  • Website: https://www.wyzowl.com
  • Phone number: UK: 0845 075 4040, US: 1-800 564 4019

7. Demo Duck 

• Overview: Demo Duck is a US-based animated explainer video company committed to producing animated videos that clarify complex concepts and bring brands to life. Their offerings include animated explainer videos, live-action videos, and mixed-media storytelling, all customized to meet the specific needs of each client.
• Specialization: 2D, 3D animated explainer video 
• Top clients: Google, Netflix, Canon, GEICO, Discovery
• Contact:
  • Website: https://demoduck.com
  • Phone number: (855) 436-6382
  • Email: [email protected]

8. Explain Ninja

• Overview: Explain Ninja is a 2D explainer video production company that creates engaging videos designed to enhance customer interaction at every stage of the customer journey.
• Specialization: 2D and 3D explainer videos
• Top clients: Google, Pipedrive, Atlassian, Total
• Contact:
  • Website: https://explain.ninja
  • Phone number: [email protected]
  • Email: +48 22 208 61 11 

Cost Breakdown of Animated Explainer Video Production

Before starting your project, it’s essential to consider the costs involved. Pricing varies widely based on animation style, level of customization, and whether you choose a DIY tool or a professional studio. To help you plan your budget, we’ll provide a detailed cost breakdown of whiteboard, 2D, and 3D animated explainer videos.

• Whiteboard explainer video: $2,000 to $10,000 per minute. 
• 2D explainer video: $5,000 to $ 15,000 per minute. 
• 3D explainer video: $10,000 – $20,000 per minute.

4 Animated Explainer Video Trends to Watch in 2025

As video marketing continues to evolve, so do animated explainer videos. Keeping up with the latest trends can help you stay ahead of the competition and maximize engagement. In this final section, we’ll highlight four key trends shaping animated explainer videos in 2025.

AI-driven animation

AI tools are particularly useful for generating repetitive animation sequences, quickly creating background elements, and auto-animating character movements from existing data. This can drastically reduce the time animators spend on mundane tasks, and can be particularly effective with mass-produced explainer content, such as educational videos.

However, current AI animation technology comes with limitations. Videos generated may exhibit generic styles and predictable movements, often lacking the unique visual flair and emotional depth of human-created animation. Editing and customization can be challenging, and significant creativity and artistic direction still rely on human involvement.

Hybrid 2D and 3D animations

The fusion of 2D and 3D animation is gaining popularity, offering the best of both worlds—the simplicity and expressiveness of 2D combined with the depth and realism of 3D. This hybrid approach enables brands to craft visually rich explainer videos that feel both modern and engaging, making it a versatile choice for industries like tech, healthcare, and education.

Vertical video formats

With the rise of mobile-first platforms like TikTok, Instagram Reels, and YouTube Shorts, vertical explainer videos are becoming a necessity. Optimized for full-screen mobile viewing, these videos help brands capture attention quickly in a world where short-form content dominates. Companies looking to boost engagement on social media should prioritize vertical-friendly animations.

Immersive AR and VR experiences

Augmented Reality (AR) and Virtual Reality (VR) are transforming explainer videos into interactive experiences. Businesses can now create 360-degree animated videos or AR-powered product demos that allow users to engage with content in a more immersive way. 

This trend is particularly beneficial for e-learning, real estate, and product visualization, where interactive storytelling enhances comprehension and retention.

Conclusion

With the increasing demand for engaging, easily digestible content, businesses must leverage the power of animated explainer videos to connect with their audience. Don’t let your message get lost in the shuffle; let F. Learning Studio help you create an animated explainer video that captures attention, drives conversions, and delivers results. Contact us today to harness the power of explainer video for your business!

Read more: 

• 5 Ways to Ensure Explainer Videos Increase Conversion Rate
• What are Good Animated Explainer Videos for Fintech?
• Explainer Video Sales Funnel Guide: How To Build A Strategy That Drives Conversions