Looking into animated explainer video production? Great choice! These videos are a fantastic way to explain complex ideas clearly and engagingly. In this guide, we’ll explore 3 main types of explainer videos, highlight TOP 10 production companies, break down costs, and share key trends for 2025. If you want to create a high-quality animated video, this article will help you find the best option.
- 3 Types of Animated Explainer Videos with Examples
- 2025 Detailed Review of Top 10 Animated Explainer Video Production Companies
- Animated Explainer Video Production: How Much Does It Cost?
- Animated Explainer Video Production Process
- Top 5 Animated Explainer Video Tools
- What Makes an Effective Animated Explainer Video
- Trends in Animated Explainer Video Production in 2025
- Wrapping Up
3 Types of Animated Explainer Videos with Examples
Let’s get started by exploring the main types of animated explainer videos. Knowing the distinct characteristics of each style – Whiteboard, 2D, and 3D animation – will help you determine which best aligns with your brand, message, and budget. This, in turn, informs your choice of animated explainer video services, as different companies specialize in different animation styles.
Whiteboard explainer video
Whiteboard animation simulates the process of drawing on a whiteboard, typically using a hand and marker to illustrate concepts. This style is known for its simplicity, clarity, and ability to explain complex ideas in an engaging way. It’s often cost-effective and quick to produce, making it a popular choice for educational content and explaining step-by-step processes.
This whiteboard animation communicated the Alt Fuel Incentives program of The Transportation Authority of Marin (TAM) in a clear and memorable way.
2D explainer video
2D animation uses two-dimensional characters and environments, creating a flat, cartoon-like aesthetic. This style offers more visual flexibility than whiteboard animation, allowing for a wider range of colors, character designs, and backgrounds. 2D animation is versatile and can be used for various purposes, from marketing and product demos to internal training.
See how this 2D explainer video for Cargoful uses vibrant visuals and a clear narrative to showcase their service:
3D explainer video
3D animation creates a sense of depth and realism, using three-dimensional characters and environments. This style offers the highest level of visual detail and sophistication, making it ideal for showcasing products, demonstrating complex mechanisms, or creating immersive experiences.
The video below shows how 3D animation educates the benefits and potential of MegaGrass’ products effectively :
You might be interested in: Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
2025 Detailed Review of Top 10 Animated Explainer Video Production Companies
Ready to find the perfect animation studio for your explainer video? This detailed review of TOP 10 animated explainer video agency offers a comprehensive overview of industry leaders, helping you make the right choice. Before diving into each company, check this table to understand what to expect:
Company | Overview | Specialization |
1. F. Learning Studio | F. Learning Studio provides strategic, data-driven explainer video production services. We create videos that not only look great but also effectively communicate your message and drive results. | 2D animation (including whiteboard, motion graphics, character animation, and hand-drawn), strategic visual design based on learning principles. |
2. Broadcast2World | Premier explainer video company provides engaging, tailored videos to help businesses communicate effectively. Offers fully customizable services. | 2D, 3D, whiteboard, motion graphics, character explainer video. |
3. Kasra Design | Award-winning animation company producing 2D and 3D explainer videos and motion graphics. Established in 2011, with global offices. | 2D, 3D, and motion graphics explainer videos. |
4. Yans Media | Design-focused animation studio specializing in handcrafted 2D explainer videos. | Motion graphics, mixed media. |
5. Studio Pigeon | European company with nearly a decade of experience Specialize in translating brands, products, and ideas into captivating content through motion design. | Motion graphics, character explainer video. |
6. Demo Duck | Chicago-based video production company focusing on animated explainer videos that simplify complex ideas and humanize brands. | 2D, 3D animated explainer video. |
7. Wyzowl | Leading 2D explainer video company crafting compelling visual stories since 2011 Over 4,000 videos for 2,000+ companies. | 2D animated explainer video. |
8. Vidico | Award-winning video production company specializing in compelling animated explainer videos. | 2D and 3D animated explainer video. |
9. Idearocket | Animation studio skilled in simplifying complicated concepts. Offers full production services. | 2D and 3D animated explainer video. |
10. Content Beta | Creative-as-a-Service (CaaS) company providing on-demand video and design production services tailored for B2B tech companies. | 2D, 3D, motion graphics. |
1. F. Learning Studio
For 2D explainer videos that are both engaging and strategically sound, F. Learning Studio provides a complete solution. Let’s delve into the details of what sets our animated explainer video agency apart.
Masterfully crafted animated explainer video in every style
With over 9 years of experience, we have honed our expertise in a diverse range of animation styles. Whether you envision a dynamic motion graphics piece, an engaging whiteboard video, or a charming hand-drawn style, our team has the skills and creativity to visualize your messages. We don’t believe in one-size-fits-all solutions; we tailor our approach to your specific needs.
Tailor-made explainer videos at affordable prices
As a Vietnam-based studio, we leverage our location to offer top-notch and flexible services at highly competitive prices. We believe that high-quality animation shouldn’t be prohibitively expensive.
Our commitment to streamlined processes and efficient workflows allows us to deliver exceptional value without compromising on creativity or the final product. We work closely with you to develop a customized solution that fits your budget and exceeds your expectations.
Check out our production process to see how we optimize it to create high-quality explainer videos:
A strategic approach to explainer video design
F. Learning Studio takes a strategic, data-driven approach to explainer video design. We don’t just create visually appealing videos; we build them on a foundation of learning design expertise.
By carefully considering your learning objectives, target audience, and desired outcomes, we develop a video strategy that ensures your message resonates and achieves its intended impact. Every element, from script to visuals, is strategically aligned for maximum effectiveness.
A proven track of producing explainer videos for +100 global clients
Our commitment to quality and client satisfaction is reflected in our extensive portfolio and the positive feedback we consistently receive. We’ve had the privilege of working with over 100 clients worldwide, helping them achieve their communication goals through the power of animated explainer videos. This includes successful collaborations with companies like:
- MODO: We helped simplify the platform that helps manage data and deliver clear insight for the energy industry.
- Cargoful: We created an engaging video to explain their management software.
- FreightSnap: We visually demonstrated the benefits of a machine to measure pallets of freight, as seen in this video.
- WhatsApp: (+84) 378 713 132
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
2. Broadcast2World
- Overview: Broadcast2World is a premier animated explainer video company focused on producing engaging, tailored videos that enable businesses to communicate their messages effectively. With a team of talented artists, animators, and marketers, they provide fully customizable services designed to align with your brand’s identity and objectives.
- Specialization: 2D, 3D, whiteboard, motion graphics, character explainer video
- Clients and reviews: They have collaborated with top organizations like VMWare, McAfee, UNICEF, Fujitsu, and Siemens. Clients commend the company for its outstanding storytelling abilities and its talent for transforming intricate concepts into captivating visual narratives.
- Contact:
- Website: https://www.b2w.tv
- Phone number: (732) 387-3864
- Email: [email protected]
3. Kasra Design
- Overview: Kasra Design is an award-winning animation company focusing on providing 2D and 3D animated explainer video services. Established in 2011, the company has offices in Malaysia, Singapore, and the United States, serving clients globally.
- Specialization: 2D, 3D and motion graphics explainer videos
- Clients and reviews: Kasra Design has collaborated with prominent clients such as Shell, Petronas, IATA, Commonwealth Bank of Australia, Intel, Pfizer, Ogilvy & Mather… Their work has been recognized at several prestigious industry awards, including the Motion Design Awards, Indigo Design Awards, and the Los Angeles Animation Festival.
- Contact:
- Website: https://www.kasradesign.com
- Phone number: Singapore: +65 96900361; Malaysia: +60 123409451
- Email: [email protected]
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4. Yans Media
- Overview: Yans Media is a design-focused animation studio that specializes in crafting handcrafted 2D explainer videos, effectively conveying complex ideas while engaging audiences.
- Specialization: Motion graphics, mixed media
- Clients and reviews: Yans Media has partnered with notable clients including Intel, UNAIDS, Roche, Tatari, and Dayta. Clients praise Yans Media for their exceptional quality, creativity, and professionalism in animated explainer video production.
- Contact:
- Website: https://www.yansmedia.com
- Phone number: [email protected]
- Email: (510) 848-7027
5. Studio Pigeon
- Overview: Studio Pigeon is a European company boasting nearly a decade of experience in producing engaging content. They concentrate on transforming brands, products, and ideas into captivating and impactful narratives through motion design.
- Specialization: Motion graphics, character explainer video
- Clients and reviews: Their major clients include McDonald’s, IKEA, Nestlé, and Microsoft. They are renowned for their captivating storytelling and character animation, which enable clients to forge strong connections with their target audiences.
- Contact:
- Website: https://studiopigeon.com
- Phone number: +48 12 307 07 17
- Email: [email protected]
6. Demo Duck
- Overview: Demo Duck is an animated explainer video company in the US dedicated to creating animated explainer videos that simplify complex concepts and humanize brands. Their services encompass animated explainer videos, live-action videos, and mixed-media storytelling, all tailored to address the unique needs of each client.
- Specialization: 2D, 3D animated explainer video
- Clients and reviews: Demo Duck has partnered with notable clients including Google, Netflix, Canon, GEICO, and Discovery.
- Contact:
- Website: https://demoduck.com
- Phone number: (855) 436-6382
- Email: [email protected]
7. Wyzowl
- Overview: Wyzowl is a premier 2D explainer video company that has been creating compelling visual stories since 2011. With over 4,000 videos produced for more than 2,000 companies across 40 countries, they specialize in simplifying complex ideas into engaging 2D animations.
- Specialization: 2D animated explainer video
- Clients and reviews: Wyzowl’s diverse portfolio features well-known names like TNT, Kodak, Deloitte, LG, and Crucial. Clients value their high-quality video and effective communication.
- Contact:
- Website: https://www.wyzowl.com
- Phone number: UK: 0845 075 4040, US: 1-800 564 4019
8. Vidico
- Overview: Vidico is an award-winning video production company that specializes in crafting compelling animated explainer videos. They excel at transforming complex concepts into engaging visual narratives, making them a top choice for businesses looking to communicate their messages effectively.
- Specialization: 2D and 3D animated explainer video
- Clients and reviews: Vidico has collaborated with industry leaders including Square, Spotify, Uber, and Amazon, producing high-quality videos that truly resonate with audiences.
- Contact:
- Website: https://vidico.com
- Phone number: +61 1300 127 186
- Email: [email protected]
9. Idearocket
- Overview: Idearocket is good at making complicated concepts easy to understand. Their services encompass the entire production process, including scriptwriting, storyboarding, character design, and animation.
- Specialization: 2D and 3D animated explainer video
- Clients and reviews: Over the years, IdeaRocket has partnered with esteemed clients including Dell, L’Oréal, and The Walt Disney Company.
- Contact:
- Website: https://idearocketanimation.com
- Phone number: (212) 695-7240
10. Content Beta
- Overview: Content Beta is a Creative-as-a-Service (CaaS) company that provides on-demand video and design production services tailored for B2B tech companies. With experience working with over 200 B2B SaaS brands, Content Beta has established itself as a go-to video and design agency in the industry.
- Specialization: 2D, 3D, motion graphics
- Clients and reviews: Their clients include Chirotouch, ManyChat, Dynamic Yield, Pipe, and ServiceNow. Their work is recognized for its quality and effectiveness in simplifying complex ideas for B2B tech audiences.
- Contact:
- Website: https://www.contentbeta.com
- Phone number: +1-(707)-240-8320
- Email: [email protected]
Animated Explainer Video Production: How Much Does It Cost?
To ensure a successful and financially sound explainer video project, let’s discuss the range cost of animated explainer video. Understanding the cost landscape allows you to make informed decisions, allocate your budget effectively, and achieve the best possible return on your investment.
Keep in mind that factors like animation style, video length, and overall complexity play a significant role in determining the final price.
- Whiteboard explainer video: $2,000 to $10,000 per minute.
- 2D explainer video: $5,000 to $ 15,000 per minute.
- 3D explainer video: $10,000 – $20,000 per minute.
Animated Explainer Video Production Process
Understanding the typical animated explainer video production process is incredibly helpful when choosing a production company. It allows you to assess their workflow, communication style, and level of involvement offered to clients. By knowing what to expect at each stage, you can ask informed questions, ensure the company’s process aligns with your needs, and build a collaborative and transparent working relationship.
No | Phase | Description |
1 | Briefing & Research | The initial stage involves understanding your business, target audience, video goals, key message, and brand identity. The production company will conduct research to gain a deeper understanding of your industry and competitors. This is where you’ll provide a creative brief and any relevant materials. |
2 | Scriptwriting | The initial stage involves understanding your business, target audience, video goals, key message, and brand identity. The production company will research to gain a deeper understanding of your industry and competitors. This is where you’ll provide a creative brief and any relevant materials. |
3 | Storyboarding | The storyboard visually outlines the script, scene by scene, showing key visuals, camera angles, and transitions. It provides a blueprint for the animation and ensures everyone is on the same page before production begins. |
4 | Illustrations | If custom illustrations are required (common in 2D and 3D animation), artists create the visual assets, including characters, backgrounds, and props, based on the storyboard and your brand guidelines. |
5 | Voiceover | A professional voiceover artist records the narration based on the approved script. The voiceover sets the tone and pacing of the video. |
6 | Animation | Animators bring the storyboard and illustrations to life, creating the movement and visual flow of the video. This is the core of the production process and typically the most time-consuming phase. |
7 | Sound design & Music | Sound effects and background music are added to enhance the video’s impact and create an immersive experience. This step adds depth and emotion to the visuals. |
8 | Final video editing | All elements (animation, voiceover, sound design, music) are combined and edited together to create the final video. This includes color correction, visual effects, and any final touches. |
9 | Delivery | The completed video is delivered in your desired format(s) and resolution(s). |
Top 5 Animated Explainer Video Tools
For businesses exploring different avenues for creating explainer videos, a range of software tools offer accessible and affordable alternatives to full-scale production. While a professional studio provides expertise and polished results, understanding these tools can open doors to DIY video creation, especially for projects with tighter budgets or for internal communications.
Software | Best for | Pricing | Features |
Renderforest | – Cloud-based, large template library, easy-to-use interface – Customizable branding, various export options, and video hosting. – Good for basic intros, social media posts, and simple explainers. | Free plan available; paid plans from $9.99/month (billed annually). | Creating short, engaging videos for social media, ads, and presentations; for users with limited design skills. |
Powtoon | Creating engaging presentations, educational videos, marketing videos, and animated explainers. | Free plan available; paid plans from $15/month (billed annually). | – Drag-and-drop interface – Large library of templates, characters, and props, animation styles (cartoon, whiteboard, infographic) – Voiceover recording, music library, export to various formats (MP4, PPT, PDF). |
Vyond | Beginners and businesses with limited budgets who want to create quick and simple videos, and social media content. | Paid plans only, starting from $299/year. | – Character creator, extensive library of pre-animated assets, props, and backgrounds, lip-syncing – Advanced animation controls Collaboration features – Enterprise-level security. – More powerful than Powtoon or Renderforest, with a steeper learning curve. |
Animaker | Creating a wide variety of animated videos, including 2D, 2.5D, whiteboard, and infographic videos. | Free plan available; paid plans from $10/month (billed annually). | – Drag-and-drop interface – Character builder – Large library of templates, assets, and effects – Multiple animation styles, voiceover recording – Music library, 4K video export. – A good balance of features and ease of use. |
Biteable | – Simple, intuitive interface – Large library of pre-designed scenes and templates – Customizable branding, text animations – Music Library – Social media integration – Focuses on ease of use and speed of creation. | Free plan available; paid plans from $49/month (billed annually). | – Simple, intuitive interface – Large library of pre-designed scenes and templates – Customizable branding, text animations – Music library – Social media integration – Focuses on ease of use and speed of creation. |
While DIY tools offer basic animation capabilities, professional studios like F. Learning Studio provide the strategic expertise, custom design, and nuanced storytelling needed for truly effective explainer videos. We deliver impactful results through years of experience and a proven process.
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What Makes an Effective Animated Explainer Video
Understanding the key elements of an effective animated explainer video is crucial, whether you’re planning to create one yourself or hire a professional production company. This allows you to set clear expectations, provide informed feedback, and ultimately ensure your video achieves its intended purpose – to engage your audience, communicate your message clearly, and drive desired actions.
Clear and concise message
An effective explainer video avoids jargon and technical complexities, focusing on the core message you want to convey. It gets straight to the point, ensuring viewers understand the key takeaway within seconds. A cluttered or confusing message will lose your audience’s attention.
Engaging and story-driven script
A compelling narrative is essential for capturing and maintaining viewer interest. Storytelling, whether through a character-driven scenario or a problem-solution approach, makes the video relatable and memorable. A boring script will lead to a boring video.
High-quality animation and visuals
Professional-looking animation and visually appealing graphics are crucial for credibility and engagement. The visuals should be consistent with your brand identity and enhance the storytelling, not distract from it.
Customization
A generic, cookie-cutter video won’t resonate with your specific audience or reflect your unique brand. Effective explainer videos are tailored to your target audience, brand voice, and specific messaging goals.
Focus on benefits
Instead of simply listing features, an effective explainer video highlights the benefits of your product, service, or idea. It answers the question: “How will this improve my life or solve my problem?”
Clear call-to-action
A strong CTA guides viewers on what to do next. Whether it’s visiting your website, signing up for a free trial, or contacting you for more information, the CTA should be clear, concise, and directly related to the video’s overall goal.
Trends in Animated Explainer Video Production in 2025
To create truly engaging and effective explainer videos, it’s crucial to embrace innovation. This section explores the key trends in animated explainer video production in 2025, highlighting the cutting-edge techniques and approaches that are shaping the future of the industry and maximizing audience engagement.
AI-powered video creation
AI tools are being used for tasks like script generation, automated animation, voiceovers, and even personalized video content. This can lead to faster production times, reduced costs, and increased scalability, although human oversight remains crucial for quality and creative direction.
Interactive and immersive experiences
Viewers are increasingly seeking more engaging and interactive content. This trend includes incorporating interactive elements within explainer videos, such as clickable hotspots, quizzes, and branching narratives, allowing viewers to control their viewing experience and deepen their engagement. Virtual Reality (VR) and Augmented Reality (AR) are also being used to create immersive explainer experiences.
Enhanced storytelling techniques
While storytelling has always been crucial, 2025 sees a greater emphasis on emotionally resonant narratives, character-driven stories, and more sophisticated approaches to conveying complex information. This includes techniques like micro-storytelling (telling complete stories in very short formats) and using data visualization to enhance narrative impact.
Hybrid animation style
Combining different animation styles (e.g., 2D and 3D, animation and live-action footage) is becoming increasingly popular. This “hybrid” approach allows for greater creative flexibility and can create visually dynamic and engaging videos that stand out from the crowd.
Viewers prefer engaging, interactive content with clickable elements and immersive experiences
Wrapping Up
Investing in an animated explainer video can be a game-changer for your business, but only if it’s done right. By understanding the key elements of effective videos, the animated explainer video production process, and choosing the right partner, you can ensure your investment yields a strong return.
If you’re looking for a partner who can deliver high-quality, strategically designed explainer videos that truly resonate, we encourage you to consider F. Learning Studio. Contact us today to discuss your project and let’s create an explainer video that drives your business forward.
- WhatsApp: (+84) 378 713 132
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
Read more:
- 5 Ways to Ensure Explainer Videos Increase Conversion Rate
- What are Good Animated Explainer Videos for Fintech?
- Explainer Video Sales Funnel Guide: How To Build A Strategy That Drives Conversions
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Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences.
Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.