It’s surprising how a well-crafted video can sometimes communicate more clearly than a face-to-face conversation, especially when it comes to explaining a medical device. A powerful medical device explainer video can simplify the intricate, demystify the daunting, and connect with your audience on an emotional level.

But with varying styles, production methods, and budget considerations to make, embarking on this journey can feel overwhelming. So, let’s dive into what makes them work, explore some inspiring examples, a pricing overview, and also a glimpse of the key steps involved in creating a video that truly delivers.

4 Main Types of Medical Device Explainer Videos with Awesome Examples

Choosing the right explainer video is key to effectively communicating your message and achieving your desired outcome. We’ve categorized the 4 main types based on their primary purpose, helping you decide which approach best aligns with your objectives.

For medical device explainer videos, both 2D and 3D animations offer compelling ways to present information. Now, let’s explore each video type in detail, with examples showcasing both animation styles. 

1. Product Demonstration Videos

These videos visually showcase a medical device in action, detailing its features and benefits in a clear, concise manner. They’re like a virtual “show and tell” for your product.

Purpose	When to Use	Target Audience
These videos showcase how a medical device works, highlighting its features, benefits, and ease of use. They often provide a step-by-step visual guide to the product’s functionality, breaking down complex mechanisms into easily understandable segments for the patient.	Ideal for launching new products, explaining complex devices, or demonstrating proper usage techniques. Product demonstration videos are particularly effective when visual clarity is paramount for understanding the device’s operation. They are helpful at many stages of the sales cycle.	Healthcare professionals (doctors, nurses, surgeons), potential buyers, and even patients seeking to understand how a device might benefit them. From pharmaceutical sales teams to surgical staff, these videos cater to those who need a clear understanding of the product.

• Medical Device Animated Explainer Video | SuperNOVA 

This animated explainer video highlights RMD’s revolutionary new product, delivering complex concepts clearly and engagingly. Designed with precision and clarity, the animation takes you step by step through the features and benefits of this groundbreaking device.

• F.Learning Studio x UV Smart D45 Protocol

The UV Smart D45 is designed for disinfecting ultrasound transducers in hospitals. This project includes an infographic and a 2D Flat video, highlighting D45’s key features, safety measures, and accessory compatibility.

• Ophthalmology Glaucoma IOP Drainage Animation

This medical device video shows off a new device providing a minimally invasive approach to draining the eye in glaucoma patients. Clearly, at a trade show or investor meeting, this kind of animation is far more impactful than a PowerPoint slide or a brochure.

2. Training and Instructional Videos

These videos are in-depth guides designed to educate healthcare professionals on using specific devices or performing procedures. Think of them as comprehensive visual manuals.

Purpose	When to Use	Target Audience
These videos focus on educating healthcare professionals on how to use a specific medical device or perform a particular medical procedure. Unlike a health explainer meant for a wider audience, this type aims to provide comprehensive, detailed instructions and best practices to ensure safe and effective use.	Perfect for onboarding new staff, introducing new equipment or procedures, and reinforcing existing knowledge. They can also be used for continuing medical education (CME) purposes. Training videos are great to offer as a follow-up after product demonstration.	Primarily healthcare professionals will use the device or perform the procedure directly. They can also be valuable for medical students and residents in training. The goal is to offer a high level of understanding of procedures.

• How to Define IEC 60601 Test Plans and Protocols for Medical Devices

This instructional video breaks down how to define IEC 60601 test plans and protocols for medical devices, offering a clear and structured approach to safety compliance. As an excerpt from the “Introduction to Safety for Electrical Medical Devices and IEC 60601” course, it provides valuable insights into regulatory requirements. 

• Robotic-assisted Vascular Surgery Technology – 3D Animation

This training video introduces Corindus Vascular Robotics’ CorPath® System, the first FDA-cleared robotic-assisted device for radial, coronary, and peripheral procedures. It highlights how the system enhances precision, control, and safety in vascular interventions, showcasing its impact on modern medical procedures.

• Medical Device Clinical Trials

This training video explains the role of the FDA in reviewing medical devices to ensure they meet safety and effectiveness standards. It emphasizes the importance of diverse participation in clinical trials, helping to ensure these devices are safe and effective for all patients.

3. Promotional Videos

These videos are designed to generate buzz and excitement for a medical device or solution, often using storytelling to highlight its impact. They are like a movie trailer for your product.

Purpose	When to Use	Target Audience
Aim to generate interest and excitement around a medical device or a broader healthcare solution. They often tell a compelling story, highlighting the problem the device solves and the positive impact it has on patients’ lives. They focus less on the technical, and more on the emotional.	Best for creating brand awareness, launching marketing campaigns, and driving the adoption of new medical technologies or a new pharmaceutical product. These videos are also highly effective for use at conferences or trade shows, as well as on social media.	A broader audience, includes potential investors, healthcare administrators, and even the general public, in addition to healthcare professionals and patients. Promotional videos generate excitement for your product or service.

• Medical Explainer Video | ZICOH by Vivera Pharmaceuticals

This promotional video showcases the ZICOH device, a patented solution designed to improve patient-provider interactions. With its dose-controlled drug delivery system, it prevents abuse while ensuring better compliance from patients, physicians, pharmacies, and manufacturers with prescription medications.

• Healthcare Explainer Video by Inovit – Lifekey

This video introduces a wearable device designed for safety and convenience. It highlights how the device works, showing its practical benefits in everyday situations. With smooth animation and a clear voiceover, the video makes the technology easy to understand and encourages viewers to consider purchasing.

• QardioMD – Digital Health. For Healthcare Professionals 

This promotional video introduces QardioMD, a powerful platform that helps healthcare professionals deliver efficient care using smart health devices. It highlights how QardioMD addresses the time-consuming challenges of routine visits by enabling remote health monitoring, saving both time and cost for doctors and patients.

4. Patient Education Videos

These videos empower patients with understandable information about their conditions and treatment options, often using simple language and relatable visuals. They’re like a friendly doctor’s visit in video form.

Purpose	When to Use	Target Audience
Designed to empower patients with knowledge about their medical condition, treatment options, and how a specific device can help them. They often use simple language and relatable visuals to make complex medical information more accessible to the average patient.	When you need to explain a medical condition or treatment to patients clearly and concisely, and helps the patient feel more informed and at ease. These are sometimes referred to as health explainer videos and are useful for improving patient compliance and satisfaction.	Patients who have been diagnosed with a particular condition or are considering a specific treatment or procedure. They may be shared directly with patients, or made available on a website or a waiting room TV.

• F.Learning Studio x Migraine Disorders: Neuromodulation Devices for Migraine Treatment

This patient educational video explains how neuromodulation devices work to reduce, eliminate, or prevent migraine attacks. By applying external electrical or magnetic impulses, these devices stimulate specific nerves or areas of the brain and nervous system involved in the migraine process. The video provides a clear, concise overview of how these devices can help manage migraines.

• Fingy 3D – MedTech Innovator 1 Minute Video

Fingy 3D provides an accessible and affordable solution for finger amputees, offering custom prosthetics through a simple online process. This educational video explains how patients can easily order, fit, and receive their prosthetics from home, improving mobility and quality of life.

Get more insights: 

• 6 Barriers to Patient Education and How to Overcome Them
• 8 Strategies on How to Improve Patient Education

How Much Does Medical Device Explainer Video Cost? 

The cost of a medical device explainer video can vary significantly based on several factors:

• Team Expertise
• Complexity of Techniques
• Production Quality
• Pre-production Planning
• Revisions and Customization

Below is a breakdown of the price ranges for your reference: 

Option	Price Range	Description
High-end	$15,000 – $50,000+ per finished minute	Includes a full team (producer, director, animator), high-end equipment, detailed planning, custom 2D/3D animation, multiple revisions, and compliance reviews. Best for complex, high-quality projects.
Mid-Range	$5,000 – $15,000 per finished minute	Smaller team, streamlined production, simpler 2D or basic 3D animation, fewer revisions. Balances cost and quality for moderately complex projects.
Low-end	$1,000 – $5,000 per finished minute	Basic equipment, simpler 2D or low-level 3D animation, fewer pre-production tasks, and limited revisions. Suitable for small-scale projects or internal videos.

7 Must-Know Steps for Creating a DIY Medical Device Explainer Video

These 7 steps below will guide you through the process, from the initial concept to the final product. Remember, however, that each of these steps could be an article in itself!

No.	Step	What to Do	Pro Tip
1	Research the Topic	– Thoroughly understand the medical device, its functions, and its benefits. – Identify your target audience (healthcare professionals, patients, or both). – Research competitor videos and analyze what works well (and what doesn’t). – Gather relevant data and statistics to support your claims.	Immerse yourself in the subject matter. The more you know, the more effectively you can communicate the value of the device.
2	Choose the Type of Explainer Video	– Determine the primary goal of your video (product demo, training, promotion, or patient education). – Select a video style that aligns with your goal and target audience (e.g., animation, live-action, whiteboard). – Consider your budget, resources, and technical skills when making your choice.	Don’t be afraid to mix and match styles if it serves your purpose. For example, a product demo aimed at healthcare professionals could incorporate elements of animation and live-action.
3	Write the Script	– Craft a clear, concise, and engaging script that tells a compelling story. – Focus on the key benefits of the device and address the audience’s needs. – Use simple language and avoid technical jargon, especially if targeting patients. – Keep the script short and to the point (ideally under 2 minutes). – Read your script aloud to ensure it flows naturally.	Structure your script with a strong hook, a clear explanation of the problem and solution, and a compelling call to action.
4	Gather the Visual Assets	– Create or source high-quality visuals, including images, illustrations, icons, and video clips. – If shooting live-action, ensure good lighting, a stable camera, and a clean background. – For animation, choose a style that aligns with your brand and message. – Ensure all visuals are legally compliant and properly licensed.	Even for DIY, consistency is key. Maintain a consistent visual style throughout the video to reinforce your brand identity.
5	Animate Your Video	– If using animation, select user-friendly animation software (e.g., Vyond, Powtoon, Animaker). – Synchronize your visuals with the script, ensuring smooth transitions. – Add movement and visual interest to keep viewers engaged. – If shooting live-action, this step may involve setting up and executing the shoot itself.	Less is often more. Don’t overcrowd your video with too many animations or effects. Focus on clarity and simplicity.
6	Editing & Sound Design	– Use video editing software (e.g., iMovie, Adobe Premiere Rush, Filmora) to assemble your video. – Add a professional voiceover that matches the tone and style of your video. – Incorporate background music that enhances the mood and doesn’t distract from the message. – Add sound effects to emphasize key actions or transitions.	Pay close attention to audio quality. Clear, crisp audio is just as important as high-quality visuals. Invest in a good microphone, or consider hiring a voiceover pro.
7	Publish, Share, and Track Performance	– Export your video in the appropriate format(s) for your chosen platform(s). – Upload your video to relevant channels (e.g., website, YouTube, social media). – Write a compelling video description and use relevant keywords. – Promote your video through email, social media, and other marketing channels. – Track video analytics (e.g., views, watch time, engagement) to measure performance.	Don’t just publish and forget. Actively promote your video and engage with viewers in the comments section. Use the analytics to identify areas for improvement in future videos.

While the DIY route might seem tempting, especially from a budget perspective, the reality is that creating a truly effective medical device explainer video is a complex undertaking. It often involves countless hours of painstaking work, from scripting and animating to editing and sound design, diverting valuable time and resources from other crucial tasks. 

And even after all that effort, the final product may not achieve the desired level of quality or meet your specific objectives. 

To save yourself the headache, consider partnering with a professional studio specializing in medical explainer videos. It might be a more efficient and ultimately more rewarding investment, allowing you to focus on what you do best while ensuring a polished, impactful video that resonates with your audience.

Create a Successful Medical Device Explainer Video with F.Learning Studio’s Animated Solutions

Why Animation is the Best Choice for Medical Device Explainer Video 

• Visualizes the Unseen: Demonstrates internal mechanisms, microscopic processes, and abstract concepts that live-action cannot capture.
• Ensures Clarity: Simplifies complex device functions into clear, engaging visuals for better understanding.
• Cuts Costs: Eliminates the need for actors, sets, and reshoots, making production more affordable.
• Boosts Patient Education: Uses storytelling to make medical information more relatable and memorable.
• Breaks Literacy Barriers: Translates complex terms into easy-to-understand visuals for all audiences.
• Reduces Anxiety: Explains device usage in a calm, approachable way, improving patient confidence.
• Supports Remote Learning: Easily shared on digital platforms, ideal for telehealth and online training.

How F. Learning Studio Transform Your Medical Device Explainer Video with Custom Animation

Uncertain about the right style, length, or message? That’s where F. Learning Studio comes in – we will guide you every step of the way to turn your vision into a compelling video.

What We Offer	How It Helps
Tailored Video Solutions	No one-size-fits-all approach – your video is designed based on your unique goals and audience.
Free Expert Consultation	Even if you have no prior knowledge, we provide in-depth guidance on choosing the right video style, structure, and messaging to set your project up for success – completely free of charge.
Diverse Animation Styles	Choose from 2D animated explainer video, 3D animation, whiteboard, motion graphics, frame-by-frame explainer videos, or character-driven animation for maximum impact.
Free Animation Demo	See how our animations simplify complex topics before committing.
Proven Experience	Trusted by global leaders like Stanford, NYU, WWF, UNSW, and Simple Nursing.

We create all types of medical device explainer videos, from product demos and training videos to promotional and patient education videos. Need a mix of styles? We tailor solutions to fit your needs perfectly!

What’s more? We make high-quality medical device explainer videos accessible and hassle-free. Our efficient, transparent production process eliminates common video production delays, ensuring a smooth experience from start to finish. 

With competitive pricing and flexible packages, we cater to businesses of all sizes, delivering top-tier animation without breaking your budget. Plus, our 24/7 support keeps your project on track, guaranteeing a final product that meets your exact needs.

Read more: 2D vs 3D Animation: Discovering 10 Key Differences

Case Studies: Effective Medical Device Explainer Video Through Animation

👉 Client: UV Smart, a leader in medical disinfection technology.

🔵Product: D60, a revolutionary device that disinfects ENT (Ear, Nose, Throat) probes in just 60 seconds.

🔴Challenge: UV Smart needed to educate healthcare professionals about the D60’s streamlined workflow and the unique benefits of its various accessories. They required a compelling way to showcase the device’s efficiency and ease of use, ultimately driving adoption among busy ENT specialists.

✅Solution: F.Learning Studio collaborated closely with UV Smart to develop a comprehensive visual communication strategy centered around a 2D flat animation video and a companion infographic. 

Our Approach	What We Do
Visual Storytelling	Showcased the D60 in a typical ENT consultation, highlighting its rapid 60-second disinfection cycle and seamless workflow integration.
Focus on Accessories	Emphasized the D60’s accessories, ensuring each was clearly labeled and its function explained concisely for healthcare professionals.
Brand Alignment	Maintained UV Smart’s brand identity by following its color palette, typography, and aesthetic for a consistent and professional look.
Multi-Format Delivery	Created a medical device explainer video alongside an infographic that visually summarized key features, serving as a valuable takeaway.

✅Results: The 2D flat animation video and infographic effectively demonstrated how each component contributes to the device’s overall effectiveness, simplifies the disinfection process, highlights the D60’s accessories, and drives product understanding and adoption among healthcare professionals.

Wrapping Up

Let’s be real: in today’s fast-paced healthcare world, you need more than just a good product – you need a way to cut through the noise and truly connect with your audience. And as we’ve explored, a medical device explainer video can be your secret weapon. It’s the difference between a message that gets lost in the ether and one that sticks, resonates, and drives action. 

At F.Learning Studio, we don’t just churn out run-of-the-mill videos. We’re talking about the kind of captivating, emotionally charged explainers that grab your audience by the heart and don’t let go. So, are you ready to unleash the full potential of your medical device? Let’s chat! 

Contact F.Learning Studio today, and let’s create something amazing together! 

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• Animation Cost Calculator: Get A Draft Quote for Your Project
• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• What are good animated explainer videos for fintech?