30+ SaaS Explainer Video Examples Make Your Software Shine!

Are your SaaS explainer videos bringing in customers, or just getting watched? Here’s the truth: many software companies spend money on video marketing but don’t see good results. This article looks at 30+ SaaS explainer video examples to show you what makes videos that get customers versus videos that just waste money.

Inside, we’ll explore 11 types of popular SaaS explainer videos, give you a 6-point checklist for making good videos, explain 6 best practices, tell you the best type of video to use, and share 8 free helpful resources and tools. Read now to position your SaaS offering as uniquely compelling and unforgettable in the crowded marketplace!

Why Should Businesses Opt for SaaS Explainer Video in 2025?

To capture attention and drive customer growth, SaaS explainer videos aren’t just an option – they’re a game-changer. Here’s why:

• Instant Attention: In a world where attention spans are shrinking, videos grab eyes fast – something text often fails to do.
• Clear Communication: When your SaaS product is complex, videos break down value propositions quickly and effectively, keeping viewers engaged.
• Mobile-Ready: With more people on their phones, video’s mobile-friendly format makes sure your message reaches your audience wherever they are.

If you want to stand out, convert leads, and truly thrive in 2025, a strong SaaS explainer video strategy is a must.

11 Popular Types of SaaS Explainer Videos with 30+ Outstanding  Examples

Words can tell you about SaaS explainer videos, but examples truly show their potential. For SaaS companies looking to leverage the power of video, seeing successful implementations is invaluable. That’s why we’ve compiled this guide to 11 popular types of SaaS explainer videos. Get ready to be inspired and learn from over 30 outstanding SaaS explainer video examples!

How We Categorize	Type of Explainer Video	Description
Based on Purpose	Product Introduction Explainer Videos	Provides a quick overview of the product, highlighting key features and benefits.
	Educational & How-To Explainer Videos	Offers step-by-step guidance on using the product, improving adoption, and reducing support queries.
	Sales & Promotional Explainer Videos	Drives conversions by emphasizing unique selling points (USPs) with a strong call to action (CTA).
	Testimonial & Case Study Explainer Videos	Builds trust by showcasing real-life success stories from satisfied customers.
Based on Techniques	Whiteboard Animation Explainer Videos	Simulates hand-drawn visuals on a whiteboard, ideal for educational and detailed explanations.
	2D Animation Explainer Videos	Uses 2D animated visuals to tell stories and deliver messages engagingly and straightforwardly.
	Character-Animated Explainer Videos	Features animated characters to create an emotional connection and simplify storytelling.
	Motion Graphics Explainer Videos	Utilizes motion graphics to illustrate software interfaces or convey abstract ideas effectively.
	Kinetic Typography Videos	Emphasizes key messages with dynamic text animations, making content more vibrant and attention-grabbing.
	Live-Action Explainer Videos	It showcases real people in real settings and is ideal for building trust and providing a human touch.
	3D Animation Explainer Videos	Creates immersive 3D visuals, perfect for explaining complex products or demonstrating detailed features.

1. Product Introduction Explainer Videos

Best Suited For:

• Launching a brand-new SaaS product to the market.
• Demonstrating new features or updates in existing software.
• Onboarding new users with a quick product walkthrough.
• Highlighting key differentiators in competitive industries like project management, CRM, or fintech.

2. Educational & How-To Explainer Videos

Best Suited For:

• SaaS platforms with advanced features or technical workflows (e.g., data analytics, software development tools).
• Providing training for B2B clients or enterprise software users.
• Offering customer support through self-help tutorials and troubleshooting guides.
• Establishing thought leadership by educating the audience on industry best practices.

3. Sales & Promotional Explainer Videos

Best Suited For:

• SaaS businesses running seasonal promotions or limited-time offers.
• Boosting engagement in digital marketing campaigns (e.g., social media ads, email marketing).
• Supporting sales teams with engaging content for pitches and demos.
• Enhancing the impact of landing pages and increasing conversion rates.

4. Testimonial & Case Study Explainer Videos

Best Suited For:

• SaaS companies targeting B2B clients who rely heavily on social proof.
• Highlighting success stories from reputable brands or influential clients.
• Showcasing measurable results, like increased efficiency or ROI, through real-world scenarios.
• Supporting sales strategies by demonstrating tangible benefits to potential clients.

5. Whiteboard Animation Explainer Videos

Best Suited For:

• SaaS platforms in education, healthcare, or scientific industries that deal with complex topics.
• Explaining multi-step processes, such as workflows or integration setups.
• Breaking down abstract concepts or data-heavy content into easy-to-understand visuals.
• Offering an affordable yet effective solution for startups with budget constraints.

Read more: Whiteboard Animation Services: Top 17 Studios To Choose In 2024

6. 2D Animation Explainer Videos

Best Suited For:

• SaaS products in dynamic industries like creative design, marketing, or e-learning.
• Explaining user journeys, product features, or scenarios through creative storytelling.
• Creating visually appealing ads for social media and digital marketing.
• Delivering branded content with customizable characters, colors, and styles.

You may also be interested in: How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?

7. Character-Animated Explainer Videos

Best Suited For:

• SaaS brands looking to connect emotionally with their audience.
• Demonstrating use cases or customer scenarios with relatable characters.
• Simplifying complex user interactions or workflows through storytelling.
• Building brand identity with custom characters that reflect brand values.

8. Motion Graphics Explainer Videos

Best Suited For:

• SaaS tools that present a lot of data or analytics, such as BI software.
• Explaining abstract concepts like cloud computing, cybersecurity, or SaaS architecture.
• Visualizing complex data points, workflows, or integration processes.
• Enhancing presentations, webinars, or trade show displays with dynamic visuals.

9. Kinetic Typography Videos

Best Suited For:

• Emphasizing strong, impactful messaging in marketing campaigns.
• Highlighting key statistics, quotes, or USPs in promotional content.
• Creating memorable explainer videos with a focus on messaging rather than visuals.
• Offering a budget-friendly option for brands with limited design resources.

10. Live-action Explainer Videos

Best Suited For:

• Humanizing brand messaging by showcasing real employees, customers, or leaders.
• Explaining SaaS products with a physical component, like hardware-software integrations.
• Building trust with behind-the-scenes looks or office culture videos.
• Featuring authentic testimonials that resonate with potential clients.

11. 3D Animation Explainer Videos

Best Suited For:

• High-tech SaaS products in industries like architecture, engineering, or healthcare.
• Demonstrating product features with detailed visualizations and realistic models.
• Providing immersive experiences for complex processes or digital environments.
• Enhancing presentations, trade shows, or digital ads with high-quality, eye-catching visuals.

The 6-Point Checklist for Judging SaaS Explainer Video Excellence

Learning from SaaS explainer video examples is powerful, but proactively avoiding common pitfalls is even smarter. In SaaS marketing, mistakes in explainer videos can be costly. To help you ensure your videos are top-notch, we present a 6-point checklist for judging SaaS explainer video excellence – your guide to creating videos that truly deliver.

Now that you’re equipped to recognize and appreciate excellent SaaS explainer video examples – understanding the various types, seeing them in action, and knowing how to judge their effectiveness – you’re likely wondering: how do I actually create one myself? 

If you’re ready to get started and explore a popular and engaging format, then keep reading to discover practical insights on: 2 Easy Methods on How to Make Explainer Video Animation and begin crafting your own compelling SaaS stories.

6 Best Practices for SaaS Explainer Videos

Knowing what makes a good SaaS explainer video is only half the battle. Next, let’s move from evaluation to action. To help you create videos that not only meet but exceed the standards of excellence we’ve discussed, here are 6 essential best practices to guide your SaaS explainer video creation process.

Title	How to Do	Why it Works
Beyond “Viscerally Understandable”: Does it Conquer SaaS Complexity?	– Use visuals to simplify abstract concepts. – Employ relatable analogies. – Show processes (e.g., data flow, cloud security) through animation.	Simplifies complex SaaS ideas, making them accessible and memorable for the audience.
Target Audience: Speaking to SaaS Personas, Not Just Demographics.	– Identify specific SaaS personas (e.g., marketers, developers). – Use industry-specific language and address relevant pain points. – Create tailored messages for each persona.	Builds a deeper connection by speaking directly to the audience’s professional needs and challenges.
Storytelling: Showcasing SaaS Transformation, Not Just Feature Lists.	– Highlight the before-and-after scenario. – Focus on the SaaS product’s long-term impact. – Use customer success stories to demonstrate real-world value.	Engages viewers emotionally and showcases the sustained benefits of using the SaaS product.
Call to Action: Guiding the SaaS Customer Journey, Not Just “Sign Up.”	– Match the CTA with the buyer’s journey stage. – Offer logical next steps (e.g., “Request a Demo,” “Explore Pricing”). – Personalize the CTA to resonate with the video content.	Increases conversion by guiding the viewer naturally toward the next stage of engagement.
Brand Voice: Building SaaS Trust and Authority, Beyond “Consistent.”	– Use a confident and professional tone. – Align visuals with the brand’s industry position (e.g., innovative, reliable). – Reinforce messaging through subtle design cues.	Establishes credibility and positions the brand as a leader in the SaaS market.
Metrics & Measurement: Tracking SaaS Qualified Leads, Not Just Video Metrics.	– Set clear KPIs (e.g., lead generation, trial sign-ups). – Use analytics to track viewer engagement through the sales funnel. – Optimize content based on conversion data.	Ensures that video efforts contribute directly to business goals, maximizing ROI.

Aren’t you curious about the cost of the SaaS explainer video industry? Then you can read our  following article to get more insights: Cost of An Explainer Video – A Price Guide for Any Budget in 2025

Why 2D Animation is the Best Type for SaaS Explainer Videos

2D animation stands out as the top choice for SaaS explainer videos. Why? Because it delivers unmatched benefits and impact:

Benefit	Impact
Boost Website Traffic	Engaging 2D animation improves user experience and lowers bounce rates, signaling value to search engines. This leads to higher organic rankings and a steady flow of targeted traffic, turning your website into a lead-generating asset.
Drive Sales & Conversions	By simplifying complex features, 2D animation enhances user understanding and purchase intent. Clear messaging helps convert confused prospects into confident customers, directly impacting sales and sign-up rates.
Enhance Brand Awareness	Memorable characters and unique visual styles in 2D animations create strong brand recognition. This visual consistency helps SaaS brands differentiate themselves in crowded markets and stay top-of-mind for potential customers.
Increase ROI	Combining high engagement, brand building, and lead generation with low production costs, 2D animation offers an excellent return on investment. It maximizes video marketing impact while keeping budgets in check.
Increase Engagement & Retention	The captivating nature of 2D animation ensures viewers absorb and remember your message. This leads to higher engagement rates, stronger customer loyalty, and reduced churn as users better understand and connect with your brand.
Encourage Social Sharing	Shareable 2D animated videos naturally encourage viewers to share, boosting organic reach and brand visibility. This creates viral marketing opportunities without the need for additional advertising spend.
Cost-Effective & Quick to Produce	Compared to other formats, 2D animation is more affordable and quicker to produce. SaaS companies can roll out campaigns faster, experiment with A/B testing, and execute broader content strategies without stretching budgets.

8 Free Resources and Best Tools for SaaS Explainer Videos

So, you’re convinced about the power of SaaS explainer videos and maybe even leaning towards 2D animation – great! But where do you even begin in terms of actually making them? Don’t worry, we’ve got you covered. To make your life easier, we’ve put together 2 tables listing some fantastic free resources and highly recommended software/ tools to kickstart your SaaS video creation. Check them out below!

Resources:

Resource	What It Offers
Freepik	Free stock images, vector graphics, and icons
Pixabay	Royalty-free images, vector illustrations, and videos
Pexels	Free stock videos and high-quality images
Unsplash	High-quality free stock photos for backgrounds or references
Undraw	Customizable vector illustrations for various themes
Storyset	Animated and static illustrations with customization options
LottieFiles	Free animated icons and motion graphics
DrawKit	Free vector illustrations and icons for explainer videos

Tools: 

Tool	Description	Key Features	Pricing	Why Choose It?
Vyond	A powerful animation tool that offers character animation and dynamic scenes.	Pre-built templates, customizable characters, and drag-and-drop interface.	Starts at $49/month	Ideal for creating engaging and professional explainer videos quickly.
Animoto	Easy-to-use video makers focused on turning photos and clips into videos.	Simple drag-and-drop builder, built-in music library, customizable templates.	Starts at $16/month	Great for quick promotional videos with minimal animation needs.
Powtoon	A versatile platform for creating animated presentations and explainer videos.	Cartoon-style animations, whiteboard videos, and full video customization.	Free plan available, paid plans start at $20/month	Perfect for educational videos with a fun and approachable style.
Renderforest	Online video maker with templates for explainer videos, animations, and more.	Ready-made templates, cloud-based editing, text and logo animations.	Free basic plan, paid plans start at $9.99/month	Offers quick video creation with professional-looking templates.
Biteable	Simple, beginner-friendly video maker with an emphasis on animations and live-action footage.	Pre-animated scenes, stock footage, and easy-to-use editing tools.	Starts at $29/month	Good for blending animations with real-life testimonials or case studies.
Doodly	Specialized in creating whiteboard animation videos with hand-drawn effects.	Drag-and-drop builder, a library of hand-drawn assets, and voiceover integration.	Starts at $39/month	Excellent for simplifying complex SaaS concepts through whiteboard storytelling.
Adobe After Effects	Industry-standard software for advanced motion graphics and animations.	Keyframe animation, visual effects, and integration with Adobe Creative Cloud.	Starts at $20.99/month	Ideal for high-end, professional animations with advanced customization.
Camtasia	Screen recording and video editing software, ideal for tutorial videos.	Screen capture, video editing, annotations, and interactive elements.	Starts at $299.99 (one-time purchase)	Best for creating detailed product walkthroughs and tutorial videos.

While DIY SaaS explainer videos can be tempting for budget reasons, their visual limitations are a significant drawback. Today’s SaaS audience expects a sleek, modern, and professional video aesthetic – a look often unattainable with basic DIY tools, even with great content.  A self-made video risks appearing average and easily overlooked, undermining even the best SaaS product. 

However, collaborating with a professional studio directly addresses these issues. Studios bring specialized design expertise, understand current SaaS visual trends, and possess the skills to create high-quality, impactful animations that capture attention, build trust, and effectively showcase your software’s value in a way DIY simply can’t replicate.

Expert 2D Animated SaaS Explainer Videos by F.Learning Studio!

We Offer Early FREE Consultations to Make Your SaaS Explainer Project Smooth From the Start!

At F.Learning Studio, we understand that launching a successful SaaS explainer video can feel like navigating complex terrain. That’s why we offer complimentary early consultations. Whether you’re envisioning a sleek 2D animation, a dynamic 3D experience, or even another video style altogether, our expert team is here to guide you. 

We go beyond just 2D, leveraging our deep understanding of the SaaS landscape to recommend the perfect video type to showcase your software’s unique value.

We Provide Affordable Pricing, Flexible Packages, and a Streamlined Animated SaaS Explainer Video

High-quality SaaS explainer videos shouldn’t break the bank. We believe in making expert animation accessible, offering affordable pricing options to suit various budgets. We also understand that every SaaS company is unique, which is why we provide flexible packages tailored to your specific needs and project scope. 

Beyond cost and customization, we prioritize efficiency. Our streamlined animated SaaS explainer video production process is designed to be clear, collaborative, and hassle-free, ensuring a smooth and enjoyable experience from initial concept to final video delivery, without sacrificing quality or impact.

The video demonstrate how clients can use feedback tools for a more seamless experience.

SaaS Animated Explainer Video Success: A Case Study with Personaify

Client: Personaify – An innovative AI data & document platform led by Chester Kuei.

Challenge: Personaify needed a concise, engaging video to introduce their complex AI platform and its solutions in a relatable way.

Goal: Create a short, animated 2D infographic video for the website and social media (LinkedIn, Twitter, Threads) to communicate Personaify’s core offerings and key features through storytelling.

Solution: F.Learning Studio partnered with Personaify to produce a compelling 2D animated explainer video.

F.Learning Studio Delivered:

• Script Refinement: Expert script editing to ensure conciseness and maximum impact for a lean budget.
• Visual Storytelling: Developed a captivating style frame and storyboard based on the visual description.
• Custom Illustration & Animation: Created bespoke 2D illustrations and brought them to life with engaging animation.
• Professional Voice-Over: Incorporated a friendly, casual female voice-over with a British accent.
• Style Inspiration: Drew inspiration from high-quality examples (as provided by Personaify) and potentially leveraged existing internal project styles (like MODO) for efficiency.

Outcome: A successful 2D animated infographic video effectively showcasing Personaify’s AI platform, ready for deployment on their website and social media channels to drive engagement and understanding.

Final Thoughts

We’ve spent this time diving deep into SaaS explainer video examples, and hopefully, one thing is crystal clear: these aren’t just about explaining software. They’re about connecting with people. They’re about transforming complex features into compelling stories and turning potential users into enthusiastic advocates. 

That’s the magic of a truly great SaaS explainer video. It’s not just about listing features; it’s about sparking that emotional connection, building trust, and making your solution feel not just useful, but irresistible. 

Don’t let another day pass when your incredible SaaS is underselling itself. F.Learning Studio is passionate about helping SaaS companies bridge the gap between explanation and connection. Let’s have a conversation. A real, human conversation with the team at F.Learning Studio about your SaaS, your audience, and your vision!

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• 2D vs 3D Animation: Discovering 10 Key Differences
• 10 Best 2D Explainer Video Production Companies to Hire 2025