In today’s competitive market, a compelling explainer video can be the difference between a curious click and a lost lead. Finding the right SaaS explainer video company is crucial to crafting a video that resonates with your target audience and drives conversions.

That’s why we’ve researched for you. This article breaks down the top 12 players, analyzes 2025 pricing trends, and showcases 11 video styles with over 30 real-world examples to inspire your next project. Find the perfect partner to bring your SaaS vision to life!

No	Company Name	Services Offered
1	F.Learning Studio	– 2D animation in SaaS explainer video to simplify complex software solutions. – 3D SaaS animation with flexible pricing to showcase product features and workflows.Interactive, gamified content for user onboarding, software tutorials, and product demos. – eLearning content development to enhance SaaS user training and adoption. – Learning design strategy tailored to improve engagement and retention in SaaS platforms. – Full production services: scripting, storyboard, animation, and post-production
2	Vidico	– Motion graphics for software demos – 2D animation for SaaS platforms – Corporate video production for tech companies – Product videos for SaaS solutions
3	Explainer Video Agency (EVA)	– Whiteboard animations for SaaS companies – 2D and 3D SaaS explainer videos – Motion graphics for software walkthroughs – Product demos for SaaS onboarding – Educational videos for user training
4	Explain Ninja	– 2D SaaS explainer videos – 3D animated SaaS demos – Explainer videos for marketing SaaS products – Animated tutorials for software onboarding
5	Digital Brew	– 2D animated SaaS explainer videos – 3D SaaS product animations – Live-action videos for SaaS marketing – Corporate videos for software companies – Product videos for SaaS platforms – IT explainer videos for cloud-based solutions
6	Outmost Studio	– Fintech SaaS explainer videos – Simplifying complex SaaS concepts – Custom animations for software companies – Product demos for SaaS applications – Training videos for SaaS onboarding
7	AXS Studio	– SaaS product animations – Visualizing complex SaaS workflows – Interactive experiences for software demos – Virtual reality for software training – Augmented reality for SaaS engagement
8	ADVIDS	– SaaS explainer videos with a focus on storytelling and user engagement. – Business video production for SaaS marketing and onboarding. – Custom animations to simplify complex SaaS features. – Motion graphics to highlight SaaS workflows and benefits. – SaaS promotional videos for product launches and customer education.
9	Epipheo	– Animated SaaS explainer videos to clarify software solutions. – Whiteboard animations for SaaS product overviews. – 2D and 3D motion graphics for software tutorials. – Live-action videos for SaaS brand storytelling. – SaaS onboarding and user training videos.
10	Wow-How	– SaaS explainer video strategy to boost user adoption.High-quality 2D and – 3D animations for SaaS product demos. – Motion graphics for interactive SaaS walkthroughs. – SaaS video advertising to increase brand awareness. – Software training videos to improve customer retention.
11	BuzzFlick	– Animated SaaS explainer videos for marketing and sales. – 2D and 3D animation for SaaS tutorials. – Motion graphics to showcase SaaS product functionality. – Product demo videos for SaaS onboarding and feature highlights. – Custom SaaS video content to drive conversions.
12	Next Day	– Whiteboard SaaS explainer videos for clear messaging. – 2D and 3D animated SaaS product videos. – Stop-motion animation for creative SaaS marketing. – Fast-turnaround SaaS explainer video production. – Interactive video solutions for SaaS training and customer support.

Keep reading as we delve into the details of what makes each company stand out in this SaaS dynamic industry.

1. F.Learning Studio

Expertise and Experience 

• Affordable SaaS Explainer Video Production (from $799/min): High-quality animations at a competitive price to showcase your software.
• 9+ Years of SaaS Video Expertise: A seasoned team specializing in crafting explainer videos for SaaS products.
• Simplifying Complex SaaS Concepts with Expert Animators: Proven ability to break down intricate software features into clear, engaging visuals.
• High Production Capacity & Reliability: Consistently delivers 80+ minutes of SaaS explainer videos monthly, ensuring timely project completion.
• Global Portfolio & Client Satisfaction: Trusted by SaaS companies across 15+ countries to enhance product adoption and customer engagement. 

SaaS Animated Explainer Video Success: A Case Study with Personaify

Client: Personaify – An innovative AI data & document platform led by Chester Kuei.

Challenge: Personaify needed a concise, engaging video to introduce its complex AI platform and its solutions in a relatable way.

Goal: Create a short, animated 2D infographic video for the website and social media (LinkedIn, Twitter, Threads) to communicate Personaify’s core offerings and key features through storytelling.

Solution: F.Learning Studio partnered with Personaify to produce a compelling 2D animated explainer video.

F.Learning Studio Delivered:

• Script Refinement: Expert script editing to ensure conciseness and maximum impact for a lean budget.
• Visual Storytelling: Developed a captivating style frame and storyboard based on the visual description.
• Custom Illustration & Animation: Created bespoke 2D illustrations and brought them to life with engaging animation.
• Professional Voice-Over: Incorporated a friendly, casual female voice-over with a British accent.
• Style Inspiration: Drew inspiration from high-quality examples (as provided by Personaify) and potentially leveraged existing internal project styles (like MODO) for efficiency.

Outcome: A successful 2D animated infographic video effectively showcasing Personaify’s AI platform, ready for deployment on their website and social media channels to drive engagement and understanding.

Testimonials

With over 9 years of experience, F.Learning Studio has received numerous positive feedback from clients. Here’s one of them:

Contact

F.Learning Studio offers 24/7 customer support to help you communicate your SaaS solution effectively. Ready to elevate your brand? We invite you to:

• Request a FREE SaaS Explainer Video Demo: See how our animations can simplify complex software features and make your product stand out.
• Schedule a FREE Strategic Consultation: Discuss your SaaS goals with our team and receive a customized video strategy to enhance user engagement and conversions.

or contact us via:

• Email: [email protected] 
• Fanpage: https://www.facebook.com/f.learningstudio 
• Website: https://flearningstudio.com/   
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​ 

2. Vidico

Expertise and Experience	Experience and Testimonials
Vidico specializes in producing high-quality SaaS explainer videos, offering motion graphics, 2D animation, and live-action formats to simplify complex software solutions. With a portfolio that includes over 450 startups and enterprises, Vidico helps businesses convey their product’s value clearly and effectively.	Clients praise Vidico for their creative storytelling and expertise in breaking down intricate SaaS concepts into visually compelling and easy-to-understand videos that enhance user engagement and drive conversions.

Contact: https://vidico.com/contact/

3. Explainer Video Agency (EVA)

Expertise and Experience	Experience and Testimonials
EVA is known for crafting high-quality SaaS explainer videos that combine stunning visuals with powerful storytelling. Their expertise lies in creating content that captures audience attention and simplifies complex SaaS functionalities for better user understanding.	Clients appreciate EVA’s ability to transform technical SaaS solutions into engaging and digestible video content, making them a top choice for software companies looking to boost user adoption.

Contact: https://www.explainervideoagency.nl/contact/?lang=en

4. Explain Ninja

Expertise and Experience	Experience and Testimonials
Explain Ninja is an industry-leading studio specializing in animated SaaS explainer videos. Their services include 2D & 3D animation, motion graphics, and custom storytelling to boost engagement and simplify complex software processes. They have collaborated with major clients like Google, Pipedrive, and Atlassian to create impactful SaaS video content.	Clients commend Explain Ninja for their attention to detail and innovative animation techniques, which make software solutions more accessible and appealing to target audiences.

Contact: https://explain.ninja/contact-us/

5. Digital Brew

Expertise and Experience	Experience and Testimonials
Digital Brew, an Emmy-winning video production company, excels in creating SaaS explainer videos with 2D & 3D animation, motion graphics, and live-action storytelling. Their meticulous approach ensures each video is engaging, informative, and tailored to software brands’ needs.	Clients praise Digital Brew for their high production quality and creativity, making them a go-to choice for SaaS businesses looking for polished and effective explainer videos that simplify complex software solutions.

Contact: https://www.digitalbrew.com/contact-us/

6. Outmost Studio

Expertise and Experience	Experience and Testimonials
Outmost Studio focuses on creating custom SaaS explainer videos for fintech and B2B software companies. Their services range from educational animations to marketing content and product showcases, helping SaaS brands improve customer onboarding and retention.	Recognized for their innovative approach and expertise in storytelling, Outmost Studio delivers animations that effectively communicate intricate SaaS concepts to diverse audiences.

Contact: https://www.outmost.studio/contact

7. AXS Studio

Expertise and Experience	Experience and Testimonials
AXS Studio is a creative agency specializing in SaaS explainer videos with 3D animation, interactive educational tools, and visually stunning content tailored for software and technology companies.	Clients admire AXS Studio for their artistic quality and deep industry knowledge, making their SaaS videos both informative and visually engaging, ensuring businesses effectively connect with their target audience.

Contact: https://axs3d.com/contact-us/

8. ADVIDS

Expertise and Experience	Experience and Testimonials
ADVIDS specializes in transforming complex ideas into clear and engaging video content, particularly whiteboard tutorial videos and demos for businesses of all sizes. They manage all aspects of video production, from concept to final delivery, ensuring high-quality outputs that effectively communicate intricate SaaS solutions.	Clients commend ADVIDS for their ability to simplify complex concepts through engaging visuals, making them a trusted partner for SaaS companies aiming to enhance user understanding and engagement.

Contact: https://advids.co/video-pricing 

9. Epipheo

Expertise and Experience	Experience and Testimonials
Epipheo is a video agency that empowers SaaS clients to simplify complex concepts and create “epiphany” moments. Their unique approach leverages professional SaaS video studio capabilities, helping brands showcase their value and stand out in competitive markets.	Clients appreciate Epipheo’s ability to distill intricate SaaS concepts into engaging narratives, effectively highlighting the unique value propositions of their software solutions.

Contact: https://epipheo.com/contact/ 

10. Wow-How

Expertise and Experience	Experience and Testimonials
Wow-How Studio offers comprehensive video production services, including 3D animation, motion graphics, and explainer videos. They assist SaaS companies in transforming complex software functionalities into engaging visual narratives, enhancing user comprehension and engagement.	Clients value Wow-How Studio’s creative approach and technical expertise in producing high-quality SaaS explainer videos that effectively communicate complex ideas.

Contact: https://wow-how.com/contact  

11. BuzzFlick

Expertise and Experience	Experience and Testimonials
BuzzFlick specializes in crafting engaging explainer video content designed to convert viewers into customers, serving both startups and enterprises. They excel in transforming complex ideas into captivating visual stories, making them a valuable partner for SaaS companies.	Clients commend BuzzFlick for their mastery in vertical video and personalized video strategies, crafting content designed for maximum impact across all platforms. Trusted by startups and enterprises alike, including Honda and Vinted, they deliver videos that not only inform but drive conversions.

Contact: https://buzzflick.com/get-a-quote/  

12. Next Day

Expertise and Experience	Experience and Testimonials
Next Day Animations specializes in creating high-quality explainer videos with quick turnaround times. They assist SaaS companies in effectively communicating their software’s value propositions through engaging animations, facilitating better user understanding and engagement.	Clients appreciate Next Day Animations for their efficiency, creativity, and ability to deliver compelling SaaS explainer videos that resonate with target audiences.

Contact: https://nextdayanimations.com/contact/ 

6 Criteria to Consider Before Choosing Explainer Video Companies

You’ve identified the need for a compelling explainer video and are ready to partner with a SaaS explainer video production company to bring your vision to life. But with so many options available, how do you choose the right fit? This section outlines 6 crucial criteria to consider when evaluating potential explainer video providers, ensuring you make a decision that aligns with your goals and budget.

Criteria	Description	Why It Matters
Strategic Approach	Does the company take the time to understand your target audience, business goals, and unique selling propositions? Do they offer strategic guidance on messaging and video structure?	A strong strategic approach ensures your explainer video is more than just visually appealing; it’s a powerful marketing tool that drives results.
Industry Experience & Niche Expertise	Look for companies with a proven track record in your industry or a niche that aligns with your SaaS product.	Look for companies with a proven track record in your industry or a niche that aligns with your SaaS product.
Versatile Animation Styles	Does the company offer a range of animation styles, from 2D and 3D to whiteboard and motion graphics? Can they adapt their style to match your brand aesthetic?	Versatility ensures you can choose the animation style that best suits your message and target audience.
Effective Collaboration & Feedback Loop	Clear communication and a collaborative process are essential. Does the company provide regular updates and opportunities for feedback throughout the production process?	A strong feedback loop ensures you’re involved every step of the way and the final product meets your expectations.
Storytelling Focus	Does the company prioritize storytelling and crafting compelling narratives that engage viewers? Can they effectively communicate complex concepts through visuals and sound?	A strong story is at the heart of any successful explainer video. It’s what captures attention, builds emotional connections, and drives action.
Post-Production & Adaptability	Consider the company’s capabilities for post-production, including sound design, music licensing, and data visualization. Can they adapt the video for different platforms and formats?	Post-production ensures a polished final product, while adaptability allows you to maximize the reach and impact of your explainer video across various channels.

2025 SaaS Explainer Video Cost per Minute Overview

Let’s get a handle on the financial landscape. Understanding the typical cost of SaaS explainer video services in 2025 will help you budget effectively and make informed decisions. 

Average cost: $3,050 (ranging from $1,000 to $16,000).

Key factors affecting price:

• Production quality.
• Level of customization.
• Provider’s geographic location.

Optimal Price Range (‘Sweet Spot’)

• $3,300 to $7,800 – balancing quality, customization, and value.

Cost by Geographic Region (for a 60-second video)

• US-based companies: $6,300
• European companies: $4,100
• Asian companies: $1,800

SaaS Video Budget by Company Type

• Startups & SMBs: $1,100 – $3,300 (optimal balance of affordability and quality).
• Early-stage companies: $1,550 – $4,000 (maximizing content richness for better ROI).
• Enterprise companies: $4,400 – $7,800 (premium branding and aesthetics).

Cost Trends for 2025

• Companies can save 21% on budgets compared to the previous year due to AI-powered graphics and advanced software.
• Returning clients typically receive a 28% – 33% discount for videos of the same quality.

You can read more: Animation Cost Calculator: Get A Draft Quote for Your Project

11 Popular Types of SaaS Explainer Videos with 30+ Outstanding  Examples

Words can tell you about SaaS explainer videos, but examples truly show their potential. For SaaS companies looking to leverage the power of video, seeing successful implementations is invaluable. That’s why we’ve compiled this guide to 11 popular types of SaaS explainer videos. Get ready to be inspired and learn from over 30 outstanding SaaS explainer video examples!

How We Categorize	Type of Explainer Video	Description
Based on Purpose	Product Introduction Explainer Videos	Provides a quick overview of the product, highlighting key features and benefits.
	Educational & How-To Explainer Videos	Offers step-by-step guidance on using the product, improving adoption, and reducing support queries.
	Sales & Promotional Explainer Videos	Drives conversions by emphasizing unique selling points (USPs) with a strong call to action (CTA).
	Testimonial & Case Study Explainer Videos	Builds trust by showcasing real-life success stories from satisfied customers.
Based on Techniques	Whiteboard Animation Explainer Videos	Simulates hand-drawn visuals on a whiteboard, ideal for educational and detailed explanations.
	2D Animation Explainer Videos	Uses 2D animated visuals to tell stories and deliver messages engagingly and straightforwardly.
	Character-Animated Explainer Videos	Features animated characters to create an emotional connection and simplify storytelling.
	Motion Graphics Explainer Videos	Utilizes motion graphics to illustrate software interfaces or convey abstract ideas effectively.
	Kinetic Typography Videos	Emphasizes key messages with dynamic text animations, making content more vibrant and attention-grabbing.
	Live-Action Explainer Videos	It showcases real people in real settings and is ideal for building trust and providing a human touch.
	3D Animation Explainer Videos	Creates immersive 3D visuals, perfect for explaining complex products or demonstrating detailed features.

1. Product Introduction Explainer Videos

Best Suited For:

• Launching a brand-new SaaS product to the market.
• Demonstrating new features or updates in existing software.
• Onboarding new users with a quick product walkthrough.
• Highlighting key differentiators in competitive industries like project management, CRM, or fintech.

2. Educational & How-To Explainer Videos

Best Suited For:

• SaaS platforms with advanced features or technical workflows (e.g., data analytics, software development tools).
• Providing training for B2B clients or enterprise software users.
• Offering customer support through self-help tutorials and troubleshooting guides.
• Establishing thought leadership by educating the audience on industry best practices.

3. Sales & Promotional Explainer Videos

Best Suited For:

• SaaS businesses running seasonal promotions or limited-time offers.
• Boosting engagement in digital marketing campaigns (e.g., social media ads, email marketing).
• Supporting sales teams with engaging content for pitches and demos.
• Enhancing the impact of landing pages and increasing conversion rates.

4. Testimonial & Case Study Explainer Videos

Best Suited For:

• SaaS companies targeting B2B clients who rely heavily on social proof.
• Highlighting success stories from reputable brands or influential clients.
• Showcasing measurable results, like increased efficiency or ROI, through real-world scenarios.
• Supporting sales strategies by demonstrating tangible benefits to potential clients.

5. Whiteboard Animation Explainer Videos

Best Suited For:

• SaaS platforms in education, healthcare, or scientific industries that deal with complex topics.
• Explaining multi-step processes, such as workflows or integration setups.
• Breaking down abstract concepts or data-heavy content into easy-to-understand visuals.
• Offering an affordable yet effective solution for startups with budget constraints.

Read more: Whiteboard Animation Services: Top 17 Studios To Choose In 2024

6. 2D Animation Explainer Videos

Best Suited For:

• SaaS products in dynamic industries like creative design, marketing, or e-learning.
• Explaining user journeys, product features, or scenarios through creative storytelling.
• Creating visually appealing ads for social media and digital marketing.
• Delivering branded content with customizable characters, colors, and styles.

You may also be interested in: How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?

7. Character-Animated Explainer Videos

Best Suited For:

• SaaS brands looking to connect emotionally with their audience.
• Demonstrating use cases or customer scenarios with relatable characters.
• Simplifying complex user interactions or workflows through storytelling.
• Building brand identity with custom characters that reflect brand values.

8. Motion Graphics Explainer Videos

Best Suited For:

• SaaS tools that present a lot of data or analytics, such as BI software.
• Explaining abstract concepts like cloud computing, cybersecurity, or SaaS architecture.
• Visualizing complex data points, workflows, or integration processes.
• Enhancing presentations, webinars, or trade show displays with dynamic visuals.

9. Kinetic Typography Videos

Best Suited For:

• Emphasizing strong, impactful messaging in marketing campaigns.
• Highlighting key statistics, quotes, or USPs in promotional content.
• Creating memorable explainer videos with a focus on messaging rather than visuals.
• Offering a budget-friendly option for brands with limited design resources.

10. Live-action Explainer Videos

Best Suited For:

• Humanizing brand messaging by showcasing real employees, customers, or leaders.
• Explaining SaaS products with a physical component, like hardware-software integrations.
• Building trust with behind-the-scenes looks or office culture videos.
• Featuring authentic testimonials that resonate with potential clients.

11. 3D Animation Explainer Videos

Best Suited For:

• High-tech SaaS products in industries like architecture, engineering, or healthcare.
• Demonstrating product features with detailed visualizations and realistic models.
• Providing immersive experiences for complex processes or digital environments.
• Enhancing presentations, trade shows, or digital ads with high-quality, eye-catching visuals.

Take Your SaaS Explainer Video to the Next Level with Supreme Animated Solutions by F.Learning Studio Today!

Early FREE Consultations to Make Your SaaS Explainer Project Smooth From the Start!

At F.Learning Studio, we understand that launching a successful SaaS explainer video can feel like navigating complex terrain. That’s why we offer complimentary early consultations. Whether you’re envisioning a sleek 2D animation, a dynamic 3D experience, or even another video style altogether, our expert team is here to guide you. 

We go beyond just 2D, leveraging our deep understanding of the SaaS landscape to recommend the perfect video type to showcase your software’s unique value.

Affordable Pricing and Flexible Packages

High-quality SaaS explainer videos shouldn’t break the bank. We believe in making expert animation accessible, offering affordable pricing options to suit various budgets. We also understand that every SaaS company is unique, which is why we provide flexible packages tailored to your specific needs and project scope. 

A Streamlined Animated SaaS Explainer Video Process

Beyond cost and customization, we prioritize efficiency. Our streamlined animated SaaS explainer video production process is designed to be clear, collaborative, and hassle-free, ensuring a smooth and enjoyable experience from initial concept to final video delivery, without sacrificing quality or impact.

The video demonstrates how clients can use feedback tools for a more seamless experience.

Final Thoughts

We’ve explored the world of SaaS explainer video companies, delved into pricing trends, and uncovered the key criteria for making a smart choice. But ultimately, the most important takeaway is this: a compelling explainer video can be a game-changer for your SaaS business.

It’s more than just a pretty animation; it’s a powerful tool for connecting with your audience, communicating your value proposition, and driving conversions. At F.Learning Studio, we’re passionate about crafting explainer videos that not only look stunning but also deliver tangible results. We believe in the power of storytelling to connect with hearts and minds, and we’re dedicated to helping you tell your unique story in a way that resonates.

Let’s work together to create a video that makes a lasting impact. Reach out to F.Learning Studio today – your success story starts here.

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• 10 Custom Explainer Video Production Companies for Business Growth 
• 2D Explainer Video Price: How Much Does It Cost in 2025?
• Affordable Explainer Video for Business: Budget-Friendly Guide