How to Write an Explainer Video Script in 7 Steps [With 8 Tips]

Invested in an explainer video, but your viewers click away after a few seconds? The problem likely lies within the script. Learning how to write an explainer video script isn’t just about stringing words together; it’s about creating a narrative that connects with your audience and drives action. 

In this article, we will unveil the secrets to creating explainer videos that convert. By reading on, you will a clear roadmap to simplify your message and connect with a wider audience, along with actionable tips to ensure your video truly converts.

An 8-Step Guide to Write an Explainer Video Script

Explaining a complex concept in a clear, engaging, and concise way is no easy feat. You need to hook your audience, convey your message, and drive action—all within a limited timeframe. The secret? A well-crafted explainer video script that simplifies, captivates and delivers impact. If you’re struggling to put your ideas into words, this step-by-step guide will help you craft a compelling script that ensures your video connects, informs, and converts.

1. Understand your audience

Before putting pen to paper (or fingers to keyboard), get to know your audience. Who are they? What problems do they face? What tone and style will resonate with them? 

A script that speaks directly to your viewers’ needs and emotions is far more effective than one that simply lists features. The better you understand your audience, the more powerful your script will be.

2. Define your video’s goal & key message

Every explainer video should have one clear objective. Are you trying to educate, sell, or inspire? What is the one thing you want your audience to remember? 

Defining a clear goal and key message keeps your script focused and prevents information overload. Stick to one core idea and make sure every line supports that message. If your goal is to generate leads, educate customers, or boost conversions, your script should be structured to guide viewers naturally toward that outcome.

3. Choose a video style and tone

Your video’s style and tone play a crucial role in how your message is received. Will your explainer video be animated, live-action, or a mix of both? Will it have a fun and playful tone or a more professional and informative feel? The right combination depends on your brand personality and target audience. 

For example, a SaaS company might benefit from sleek motion graphics, while a healthcare company might prefer a calming, educational tone with soft animations. 

4. Outline your script

Now, let’s get structured! A great explainer video script follows a simple framework:

• The Hook – Grab attention within the first few seconds.
• The Problem – Address a real pain point.
• The Solution – Introduce your product/service as the answer.
• The Benefits – Highlight what makes it great.
• The CTA (Call to Action) – Tell your viewers what to do next.

Outlining first makes the writing process smoother and ensures you hit all the right points.

5. Write the script 

Now comes the fun part—writing your script! Keep sentences short, simple, and conversational to maintain engagement. Write as if you’re speaking directly to the viewer, making the message feel natural and easy to digest. Avoid jargon and overly technical language unless absolutely necessary. 

Remember, every second counts, so make sure every line adds value and moves the story forward. Aim for a script that’s 90-150 words per 60 seconds to keep pacing smooth and engaging.

6. Add emotion and personality 

Great explainer videos aren’t just informative—they’re memorable and emotionally compelling. Use humor, storytelling, or relatable scenarios to create an emotional connection with your audience. Think about how your product or service improves people’s lives and highlight that transformation. 

If your brand has a distinct personality, let it shine through in your script. A little wit, warmth, or enthusiasm can make your video stand out and feel more human.

7. Review and revise your script

A first draft is just that—a draft. Read your script out loud to check for awkward phrasing, pacing issues, or unclear messaging. Does it flow smoothly? Is it engaging from start to finish? Does it deliver a strong takeaway? 

Get feedback from colleagues or test it with a small audience. The best explainer video scripts go through multiple revisions to refine messaging, tighten wording, and ensure every line works toward the overall goal.

8 Tips to Write an Impactful Explainer Video Script

Now that you know the building blocks of a great explainer video script, let’s turn our attention to some powerful techniques that can elevate your script from good to truly impactful. These tips are designed to grab attention, maintain engagement, and drive viewers to take the desired action.

Tip	How to Do It
1. Focus on the problem before the solution	Start by highlighting the pain points or challenges your audience faces. Let them know you understand their struggles. Then, and only then, introduce your product or service as the answer to their problems. This makes your solution feel more relevant and valuable.
2. Emphasize benefits, not just features	Don’t just list what your product does; explain how it improves your audience’s lives. Instead of saying “Our software has advanced analytics,” say “Gain actionable insights that will save you time and increase your profits.”
3. Think visually from the start	As you write, imagine the visuals that will accompany each line. What images, animations, or graphics will best illustrate your points? Write descriptions or notes for each scene to guide the visual production team.
4. Keep it concise	Every word should serve a purpose. Cut out unnecessary fluff and jargon. Aim for short, punchy sentences that are easy to understand.
5. Show, don’t tell	Instead of telling viewers your product is amazing, show them how it solves a problem or improves a situation. Use visuals and real-world examples to bring your message to life.
6. Include transitional phrasing	Use phrases that smoothly connect one idea to the next. This helps maintain a natural flow and prevents viewers from getting lost. Examples: “Now that we’ve covered that…”, “So, what’s the solution?”, “But that’s not all…”
7. Adjust for voice-over	Read your script aloud to check its flow and rhythm. Pay attention to the pacing and make sure the voice-over artist has enough time to deliver each line clearly. Adjust the wording or sentence structure as needed for optimal clarity.
8. Don’t expect perfection immediately	Don’t be afraid to experiment, revise, and refine your script until it’s the best it can be.

You might also like: How to Write an Animated Video Script (No Writing Background)

Optimizing Your Explainer Video Script for Conversions

Creating a compelling explainer video script is a great start, but the ultimate goal is to convert viewers into customers or achieve whatever objective you set out to achieve. Next, we will look at a few key strategies to optimize your script, ensuring it not only informs and engages but also compels viewers to take the next step in their journey with your brand.

Include a Strong Call to Action

Don’t leave your viewers hanging! Your explainer video should always end with a clear and compelling call to action (CTA). Tell them exactly what you want them to do next, whether it’s visiting your website, signing up for a free trial, making a purchase, or contacting you for more information. 

Use action-oriented language like “Get Started Today,” “Download Now,” or “Learn More.” Make sure your CTA is visually prominent and easy to understand. A strong CTA is the final push that turns viewers into engaged customers.

Build Trust and Credibility

In today’s digital landscape, viewers are often skeptical. To convert them, you need to establish trust and credibility. Back up your claims with data, testimonials, or case studies. Highlight any awards or certifications you’ve received. 

If you’re featuring experts in your video, make sure their credentials are clear. Show, don’t just tell, that you’re a reliable and trustworthy source of information. 

A/B Testing Your Script

Once your video is live, the work doesn’t stop there. A/B testing different elements of your script can help you optimize it for even better conversions. Try testing different CTAs, headlines, or even entire sections of the script. Use analytics to track which versions perform best and iterate accordingly.

3 Explainer Video Script Examples that Engage Audience Effectively

By now, you’re armed with the knowledge and techniques to craft a killer explainer video script. But sometimes, seeing is believing. So, let’s examine real-world examples of explainer videos that are doing it right.

XL Feet

This explainer video tells a playful and engaging story about a prince with extra-large feet who struggles to find shoes until he discovers XL Feet, the perfect solution. From the start, it hooks the audience immediately with a fairytale-like introduction, making the brand message relatable and memorable. 

The storytelling approach creates an emotional connection while keeping the message concise and easy to follow. It smoothly transitions to a clear call-to-action (CTA), guiding viewers to XLFeet.com naturally. By blending humor, storytelling, and clarity, this video effectively engages the audience while reinforcing the product’s unique value.

BidOps

This explainer video script effectively outlines a common pain point in strategic sourcing and introduces Bid Ops as the ultimate solution. It starts with a strong hook, addressing the frustrations of procurement professionals and the inefficiencies of traditional sourcing. The script clearly defines the problem, emphasizing time-consuming negotiations, workflow inefficiencies, and risk management challenges. 

The use of persuasive language, industry credibility (Fortune 500 clients), and measurable benefits (15%+ savings) make it a high-impact, conversion-driven script that speaks directly to its target audience’s needs.

National Single Window 

Produced by F. Learning Studio for National Single Window, the video highlights a pressing issue in customs clearance and positions Vietnam’s National Single Window system as a transformative solution. It uses clear language to explain how the system streamlines procedures, reduces costs and improves efficiency for businesses. 

The credibility is built by leveraging data-driven insights, showcasing measurable impacts such as reduced customs clearance time, cost savings, and increased national competitiveness. 

How F. Learning Studio Can Help You Video Scriptwriting and Explainer Video Production

Crafting a compelling explainer video script, as you now know, involves a complex blend of storytelling, strategic messaging, and visual thinking. From understanding your audience to optimizing for conversions, there are many moving parts to manage.

If you’re feeling overwhelmed or simply want to ensure your explainer video is as impactful as possible, consider partnering with experienced professionals who can guide you through the entire process. Here’s how F. Learning Studio can help you elevate your video scriptwriting and explainer video production to the next level.

Audience-centric scriptwriting to connect better with the audience

At F. Learning Studio, we don’t just write scripts; we build bridges. We understand that a successful explainer video hinges on connecting with your audience on a deeper level. That’s why we employ strategic learning design principles to meticulously research your target viewers to uncover their existing knowledge, identify potential gaps, and tailor the explainer video script to resonate perfectly with their specific needs.

This is the first step to turning your explainer video into a powerful tool, which is designed to maximize engagement and achieve your desired outcomes by speaking directly to the hearts and minds of your audience.

Combine resonating scriptwriting with captivating visuals for impactful explainer videos

We understand that a truly impactful explainer video requires more than just a well-written script. That’s why we combine our strategically written scripts with compelling animations to maximize information retention and audience impact. 

From concept to final production, our team handles every detail to create high-quality videos that perfectly align with your message and objectives. 

Transform complex information into engaging explainer videos

Do you have a complex product, service, or concept that’s difficult to explain? With over 9 years of experience simplifying intricate topics across diverse industries, F. Learning Studio possesses the expertise to distill even the densest data and most technical jargon into clear, concise, and engaging narratives. 

Let us transform your complex ideas into captivating explainer videos that make even the most challenging topics accessible and understandable for everyone, unlocking the potential of your message and broadening your reach.

Conclusion

A great explainer video starts with a powerful script. Now that you’ve learned how to write an explainer video script, you can craft a message that hooks your audience, simplifies complex ideas, and drives action. 

If you want to ensure your script is strategic, engaging, and result-driven, F. Learning Studio can help. Let’s craft a high-impact explainer video together! Start your project now.

• WhatsApp: (+84) 378 713 132
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Read more:

• Explainer Video Sales Funnel Guide: How To Build A Strategy That Drives Conversions
• 5 Ways to Ensure Explainer Videos Increase Conversion Rate
• Top 7 Explainer Video Script Writing Services for Your Project