Need a custom whiteboard explainer video that converts viewers into customers? Then understanding your production options is non-negotiable. Forget the myth of a single “best” way – there are 3 core approaches to creating custom whiteboard explainer videos, each with its trade-offs. Ready to discover the 3 key production paths – DIY, freelance, and studio – and which one best fits your budget and goals? 

This article breaks down each approach, revealing the pros, cons, and real-world costs. Plus, we’ll arm you with 6 essential criteria to judge video quality and showcase inspiring examples to ignite your creativity. Prepare to make informed decisions and create a whiteboard video that delivers!

So, you’re likely wondering about the investment involved in achieving that engaging whiteboard video you envision. To give you a clearer picture, production approaches for custom whiteboard explainer videos generally fall into distinct tiers, each with varying price ranges and levels of service, as outlined in the table below.

Tier		Price Range (USD)	Description
DIY Solutions		Under $500	Use online tools or software to create a whiteboard explainer video yourself. Ideal for small projects with a limited budget, but requires time and effort.
Freelancer Market		$200 – $1,500	Hire independent creators from platforms like Fiverr or Upwork. Quality varies, and revisions may be limited, but it’s a budget-friendly option.
Professional Studios	Basic Package	$1,500 – $3,000	Work with experienced studios for high-quality, custom animations. Pricing depends on complexity and production level.
	Standard Package	$2,500 – $8,000
	Premium Package	Starts at $10,000

Expect to invest between $1,500 and $4,000 per minute for a whiteboard explainer video produced by a professional studio. This average cost often covers videos designed for use cases such as onboarding, feature highlights, and problem/solution explanations. Typical video elements within this range include hand-drawn animation styles, simple character designs, and effective text overlays.

Get more insights: Cost of An Explainer Video – A Price Guide for Any Budget in 2025

Approach 1: DIY Custom Whiteboard Explainer Video via Tools and Resources

For those with a tighter budget or a desire for hands-on control, the DIY route offers an accessible entry point. This approach leverages readily available animation software and online resources to empower you to create your custom whiteboard explainer video from start to finish.

Tools/ Software:

Tool	Description	Key Features	Best For	Pricing
VideoScribe	A popular whiteboard animation tool used to create engaging explainer videos.	Easy drag-and-drop interface, pre-made templates, music library.	Beginners and professionals alike looking to create whiteboard animations.	$19/month (Standard), $35/month (Pro)$65/month (Business)
Doodly	A user-friendly software designed for creating doodle-style videos.	Drag-and-drop, customizable characters, hand-drawn animations.	Those who need quick and simple whiteboard explainer videos.	One-time payment: $67 (Standard), $97 (Enterprise)$127 (Business)
Animaker	A versatile video-making platform that offers whiteboard animation templates.	Customizable characters, voice-over recording, and built-in stock footage.	Marketers and educators who want diverse video formats.	Free plan available and plans start at $12/month (Basic), $24/month (Pro), $49/month (Business)
Vyond	A platform for creating animated videos, including whiteboard explainer style.	Advanced animation tools, pre-made assets, and export options.	Businesses require high-quality, professional videos.	$49/month (Essential), $89/month (Premium), $159/month (Enterprise)
Powtoon	A cloud-based tool that provides easy whiteboard animation templates.	Templates for various industries, voice-over options, music library.	Quick video creation for small businesses and content creators.	Free plan available, Paid plans start at $19/month (Pro), $39/month (Pro+), $79/month (Business)

Free Resources:

Resource	What It Offers
Freepik	Free stock images, vector graphics, and icons
Pixabay	Royalty-free images, vector illustrations, and videos
Pexels	Free stock videos and high-quality images
Unsplash	High-quality free stock photos for backgrounds or references
Undraw	Customizable vector illustrations for various themes
Storyset	Animated and static illustrations with customization options
LottieFiles	Free animated icons and motion graphics
DrawKit	Free vector illustrations and icons for explainer videos

The DIY approach to custom whiteboard explainer videos is attractive for its cost savings and full creative control. However, it’s important to recognize the significant time investment required. Mastering animation software and developing effective video storytelling skills takes considerable effort. 

Without prior experience, achieving a truly engaging whiteboard video with professional polish can be challenging, potentially resulting in a less impactful final product. While budget-friendly, DIY demands a realistic assessment of your time, skills, and desired quality.

Approach 2: Finding Talent on Freelance Platforms 

If the DIY path feels too daunting or time-consuming, but you’re still budget-conscious, exploring freelance platforms offers a middle ground. This second approach focuses on leveraging the vast talent pool of animation creators available on platforms to bring your custom whiteboard explainer video to life.

Platform	Description	Strengths	Considerations	Ideal For
Upwork	Large platform with a vast pool of freelancers offering various skills and rates.	Wide range of talent, robust payment protection, and escrow services, good for both experienced and beginner freelancers.	Rates can vary significantly, and require careful screening.	Projects of varying size and complexity; finding a freelancer within a specific budget.
Fiverr	Gig-based platform offering pre-defined packages, often at competitive prices.	Competitive pricing, good for smaller, well-defined tasks, quick turnaround times.	May need to purchase multiple gigs to complete a complex project, quality can be variable.	Smaller, well-defined whiteboard video tasks, such as specific animations or scene creation.
Guru	Established a platform focused on professional services.	Flexible payment options, and a range of communication tools, good for managing projects and communicating with freelancers.	May not be as widely known as Upwork or Fiverr, potential for higher rates for experienced professionals.	Longer-term projects requiring specific expertise; projects needing strong project management tools.
PeoplePerHour	Connects businesses with freelance experts for hourly projects.	Suitable for tasks requiring hourly work, good for tracking time spent on the project.	May be less transparent about total project cost upfront compared to fixed-price options.	Projects where the scope is not fully defined or requires ongoing adjustments and hourly billing.
Dribbble	Design portfolio platform showcasing illustrators and animators.	Access to highly creative and visually appealing whiteboard styles, good for finding unique design talent.	Primarily a design-focused platform, may not offer the same project management tools as other freelance sites.	Projects requiring exceptional design and visual creativity; finding a distinctive whiteboard animation style.
Behance	Adobe-owned design portfolio platform.	Similar to Dribbble, a good place to discover talented designers and illustrators. Can find professionals familiar with Adobe Creative Suite.	Primarily a design-focused platform, may not offer the same project management tools as other freelance sites.	Projects requiring exceptional design and visual creativity; finding a freelancer skilled in Adobe Creative Suite.

Freelance platforms offer a tempting middle ground for whiteboard videos, seemingly balancing cost and expertise. However, be aware of potential inconsistencies in quality and project timelines. Freelancers may come with risks like inconsistent quality, delays, and limited resources (such as high-end software, quality voiceovers, or post-project support). 

Approach 3: The Gold Standard When Partnering with a Whiteboard Video Production Studio

Partnering with a specialized production studio represents the gold standard for businesses prioritizing guaranteed quality, seamless project management, and a professional custom whiteboard explainer video. To help you narrow your search and identify potential partners, we’ve compiled a table showcasing some well-regarded studios known for their quality and expertise.

No.	Company Name	Services Offered	Expertise and Experience
1	F.Learning Studio	Custom Whiteboard Animation Production: Offering bespoke video solutions. Diverse Whiteboard Styles: – Black & White Whiteboard Animation: Cost-effective, ideal for complex explanations. – Color Whiteboard Animation: Enhanced visual engagement, and brand integration. – Hand-Drawn Whiteboard Animation: Guides focus, dynamic storytelling. Comprehensive Service Suite: – Translation Services: Video localization in multiple languages. – Voice-Over Services: Professional voice artists in various languages and tones. – Music Services: Library music or custom music production.	– Affordable Whiteboard Animation (from $799/min): High-quality studio production at a competitive price. – 9+ Years of Dedicated Experience: A seasoned team specializing in whiteboard animation creation. – Expertise in Complex Topics – Thanks to Skilled Animation Makers: Proven ability to simplify intricate subjects for clear communication, highlighting the source of expertise. – High Production Capacity & Reliability: Consistently delivers 80+ minutes monthly, ensuring on-time project completion. – Global Portfolio & Client Satisfaction: Trusted by numerous clients across 15+ countries worldwide.
2	Vidico	Offers explainer video production services, including whiteboard animation, 2D, and 3D animation.	– Professional video production team creating engaging, high-quality animations. – Specializes in delivering concise brand messages in under 60 seconds.
3	Explainer Video Agency (EVA)	Specializes in creating custom explainer videos, including whiteboard animation, 2D/3D animation, motion graphics, and live-action videos.	– EVA is known for its creative approach to explainer videos, providing businesses with impactful visual storytelling to increase customer engagement. – The company has a team of experienced animators and scriptwriters who focus on producing clear and concise videos that resonate with viewers.
4	Explain Ninja	Provides explainer video production, including whiteboard animation, 2D/3D animation, motion graphics, and stop-motion.	– Founded in 2013, with a strong track record in video production. – Recognized as one of the top explainer video companies by The Manifest.
5	Digital Brew	Crafting visually engaging and easy-to-understand whiteboard explainer videos that simplify complex concepts for any audience. Their whiteboard animations are designed with clarity and creativity, helping clients to effectively communicate their messages in a fun and memorable way.	– Emmy-winning team specializing in high-quality animations and live-action videos. – Focused on short-form videos (60–90 seconds) using motion graphics, typography, and character animation.
6	Outmost Studio	As part of their explainer video services, Outmost Studio offers whiteboard animation, which is particularly effective for breaking down complex topics, simplifying information, and enhancing viewer engagement.	– The team uses the latest animation techniques to bring client stories to life in a visually compelling way. – Outmost Studio provides bespoke animation services, ensuring that each video meets the specific needs of the client, from style to messaging.
7	Buzzflick	Provides custom whiteboard animation services along with 2D, 3D, and motion graphics animation. Their whiteboard animations are hand-drawn and designed to engage audiences while conveying key messages, making them perfect for product explanations, educational content, and corporate communications.	– Specializes in high-quality whiteboard animations designed for business engagement and conversion. – Offers a structured production process covering scriptwriting, storyboarding, animation, and final video delivery.
8	ADVIDS	ADVIDS specializes in creating bespoke whiteboard explainer videos designed to simplify complex ideas and engage audiences effectively. Their whiteboard animations are crafted to convey messages in a dynamic, story-driven format, making them ideal for businesses in need of clear communication tools.	– Their team of skilled animators knows how to break down complex topics into visually appealing and easy-to-understand whiteboard animations. – Worked with clients across various industries – Take the time to understand each client’s objectives, ensuring that every video aligns with brand values and effectively conveys key messages.
9	Éire Graphic Design	Custom hand-drawn animated videos that simplify complex ideas and engage audiences through dynamic visuals and voiceovers.	– Years of expertise in delivering high-quality, tailored whiteboard animation videos. – Every video is tailored to meet client needs and reflect the unique branding of the business. – High-quality video production without exceeding budget constraints.

For whiteboard video success, the production approach is non-negotiable. While DIY and freelancers offer starting points, achieving a truly impactful and bespoke whiteboard video demands more. The key strength of custom whiteboard animation is its ability to deliver a message precisely for your audience and goals. 

But what’s the secret to unlocking maximum impact? It’s entrusting your “custom” vision to the right hands – a professional studio. Their specialized expertise, dedicated resources, and streamlined process are the keys to transforming a solid concept into a truly exceptional video asset. 

Explore the comparative breakdown in the table below to see exactly how professional studios deliver superior value and quality.

Feature	Description	Advantages (Over Freelancers/DIY)	Key Points to Keep in Mind
Expertise & Team	Access to a skilled team (scriptwriters, animators, etc.).	High-quality, cohesive product; professional project management.	Higher upfront cost; requires detailed briefing and communication.
Process & Workflow	Structured production from script to final delivery.	Defined timelines, and professional updates, and reduced delays.	Longer lead time; less flexibility for changes during production.
Quality Control	Rigorous quality checks throughout production.	Consistent quality; adherence to brand guidelines.	Less creative control than DIY or freelancers.
Equipment & Resources	Access to professional-grade equipment and software.	High-resolution visuals, enhanced sound, and professional voiceovers.	May be overkill for simpler, budget-limited projects.
Strategic Input	Consultation to align video with marketing goals.	Optimized for engagement and conversions, clear call to action.	Higher cost, but the potential for better ROI.

4 Stunning Whiteboard Explainer Videos to Ignite Your Imagination

Sometimes the best way to understand what “good” looks like is to see it for yourself! Get ready to be inspired. Below, we’ve curated 4 stunning whiteboard explainer videos designed to ignite your imagination and demonstrate the power of visual storytelling at its finest.

1. Animation Explainer Video | Whiteboard Animation | Real Estate

This whiteboard explainer video simplifies real estate concepts, guiding buyers through key steps in property transactions. Engaging visuals and clear narration make complex information easy to grasp.

2. Whiteboard Animation Explainer Video for Affiliate Marketing

This whiteboard animation explainer video breaks down affiliate marketing strategies in a compelling way. It highlights how businesses can use animation to boost engagement and brand awareness.

3. Whiteboard Animation | Explainer Video

This video showcases the benefits of whiteboard explainer videos, making complex ideas fun and engaging. It emphasizes their effectiveness in marketing, training, and presentations.

4. F.Learning Studio x iCareBetter for Medical Whiteboard Animation

Developed for patient education, this medical whiteboard explainer video created by F.Learning Studio simplifies the causes and symptoms of heart failure. Using clear visuals and step-by-step explanations, it makes complex medical information accessible to a wider audience, reinforcing the effectiveness of whiteboard animation in healthcare communication.

Is Your Custom Whiteboard Explainer Video a Winner?  6 Criteria to Look For

We’ve learned about the best way to create your video. Now, we need to know: how can you tell if your custom whiteboard animation is a winner? Here are 6 key criteria to look for to see if your whiteboard video is great, or just okay.

Get a Whiteboard Video That Drives Results: Partner with F.Learning Studio Today!

Expert Guidance & 24/7 Support for Your Custom Whiteboard Animation Project

At F.Learning Studio, we believe in personalized support and ensuring your custom whiteboard animation project is set up for success from day one. Benefit from our expert guidance and 24/7 support, which includes:

Feature	Description
Tailored Style Recommendations	Expert advice on selecting the ideal Whiteboard Animation Style (Black & White, Color, or Hand-Drawn) based on your unique needs and objectives.
Seamless Service Integration Planning	Guidance on incorporating our Comprehensive Service Suite (Translation, Voice-Over, Music) for a fully realized video.
Dedicated Expert Guidance Throughout	Ongoing support and insights from our experienced team throughout the entire production process.
Round-the-Clock Assistance	24/7 support to ensure you get help whenever you need it most.

Affordable Custom Whiteboard Animation That Delivers Maximum Impact

Investing in custom whiteboard animation is a smart marketing move, and we make it an even smarter financial decision. We specialize in affordable solutions that are engineered to deliver maximum impact and a strong return on your investment. 

Feature	Description
Cost-Effective Production	Efficient workflows and optimized processes allow us to offer high-quality animation at competitive rates.
Strategic Value Engineering	We create videos that are not just visually appealing but strategically designed to achieve your specific business objectives.
Measurable Results Focus	We prioritize ROI, ensuring your videos are trackable and deliver measurable results.
Flexible Budget Options	Customizable options to accommodate different budget levels while maintaining high production standards.

A Structured Process for High-Quality Results

F.Learning Studio ensures high-quality custom whiteboard animation through a clear, structured process. We begin with in-depth consultations to understand your needs, followed by expert scriptwriting and storyboarding. 

Throughout production, we incorporate review stages to refine the video based on your feedback. This streamlined process guarantees a high-quality, impactful custom whiteboard animation delivered on time.

F.Learning Studio x Giskit: Whiteboard Animation Success Case Study

• Project Goal: To create an engaging custom whiteboard animation video to educate female patients about the HyFoSy infertility procedure.
• Client: Giskit – IQ Medical Ventures, aiming to promote the HyFoSy procedure and device.
• F.Learning Studio Solution: Developed a 5.5-minute whiteboard animation video to simplify the complex medical process.
• Key to Success: Clarity & Engagement: The whiteboard animation style was chosen for its proven ability to explain complex topics visually and keep audiences engaged.
• Patient-Centric Approach: Video focused on patient benefits: fast, convenient, and less painful than alternatives.
• Collaborative Production: F.Learning Studio provided animation, while Giskit provided script, voiceover, and branding guidelines.
• Impact: The resulting whiteboard animation effectively educated patients and promoted the HyFoSy procedure across intended channels.

Final Thoughts

We’ve covered a lot about custom whiteboard explainer videos – from DIY to studios, from winning criteria to stunning examples. Hopefully, you’re now seeing just how powerful these videos can be when you want to cut through the noise and truly connect with your audience. 

If you’re ready to stop thinking about maybe doing a whiteboard video and start thinking about actually making one that gets results, we’re here to guide you. Don’t let your great ideas stay ideas. Connect with F.Learning Studio today to create a custom whiteboard animation that not only explains your message but ignites action and leaves a lasting impression. 

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• Animation Cost Calculator: Get A Draft Quote for Your Project
• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• Whiteboard Animation Services: Top 17 Studios To Choose In 2024