Ready to finally get your head around the 2D explainer video price? It’s not always as scary (or too expensive!) as you might think. While a solid, impactful 2D explainer video can realistically cost anywhere from $1,500 to $7,000 per minute, the real question is: what are you paying for? 

So in this article, we’ll explore the 7 key cost drivers, expose those budget-busting hidden fees nobody talks about, and arm you with the smart budgeting strategies you need. No more financial surprises, just clear answers!

Why Understanding the Cost of A 2D Explainer Video Matters

Understanding the cost of a 2D explainer video is crucial because it helps you allocate your budget effectively and maximize your return on investment. Every marketing dollar should be spent wisely, and by knowing what factors influence the price-such as animation style, script complexity, and production quality you get the best value.

2D explainer videos stand out because they offer high engagement at a lower cost per minute compared to other formats. By understanding the pricing structure, you can make informed decisions, avoid unnecessary expenses, and invest in a video that aligns with your business goals without overspending.

This 2D advertising explainer video uses of vibrant animation and numbered tips makes learning fun and easy, perfect for beginner gardeners

2D Explainer Video Pricing Overview (2025 UPDATED)

Alright, so you’re getting the picture that 2D explainer videos are a smart move. Now it’s time to be direct and practical about the money involved. To give you a clearer picture of what to expect in the current landscape of video production, let’s go into a realistic 2D explainer video pricing overview for 2025.

Tier		Price Range (USD)	Description	Pros & Cons
DIY & AI Solutions (Basic AI/Online Tools)		Under $500	Utilizing AI tools like Synthesia or online video makers. Ideal for those with very tight budgets and basic video needs.	Pros: Extremely affordable, quick turnaround. Cons: Limited customization, potentially generic output, may lack professional polish.
Freelancer Market		$200 – $1,500	Hiring freelancers for different aspects of production (scriptwriting, animation, voiceover, etc.). Suitable for simpler projects or specific tasks.	Pros: More affordable than agencies, potentially specialized skills.  Cons: May save costs but comes with risks like inconsistent quality, delays, and limited resources (such as high-end software, quality voiceovers, or post-project support). Without careful selection leads face copyright issues or costly revisions.
Professional Studios	Basic Package	$1,500 – $3,000	Simple videos with basic animation or whiteboard style, suitable for social media clips or internal use.	Pros: Cost-effective for basic needs, faster production. Cons: Limited complexity, may not be suitable for all marketing purposes.
	Standard Package	$2,500 – $8,000	More detailed animations, custom graphics, professional voiceovers, and a higher degree of customization.	Pros: Good balance of quality and cost, more engaging visuals. Cons: Requires a larger budget, and longer production time.
	Premium Package	Starts at $10,000	High-end productions with intricate animations (potentially 3D), advanced storytelling, and premium voiceovers.	Pros: Exceptional quality, strong brand alignment, effective for complex topics. Cons: High cost, longer production timeline, requires careful planning.

Average Cost per Minute for 2D Explainer Videos

Next, let’s get straight to breaking down the average investment for 2D explainer video animation production.

No.	Animation Type	Price Range (USD)	Use Cases	Video Elements
1	Icon Animation	$1,500 – $2,000	Product demos, Software tutorials, App features	Animated icons, Text animations, Transitions
2	Typographic Animation	$1,700 – $2,500	Brand storytelling, Event promotion, Quote reveals	Kinetic typography, Dynamic text, Background music
3	Simple Line Animation	$2,000 – $3,000	Process explanations, Data visualization, Concept overviews	Line art, Basic animation, Minimal color palettes
4	Whiteboard Explainer	$2,500 – $4,000	Onboarding, Feature highlight, Problem/solution	Hand-drawn animation, Simple characters, Text overlays
5	Minimalist 2D Animation	$3,000 – $5,000	Product showcases, Service overviews, Brand intros	Flat design, Character animation, Backgrounds
6	Flat Illustration + Motion	$3,500 – $5,500	Website explainer, Educational content, Social media ads	2D illustrations, Animated scenes, Transitions
7	Geometric Shapes + Motion	$4,000 – $6,000	Abstract concepts, Visual storytelling, Music visualization	Shape animations, Dynamic transitions, Sound design
8	Hand-Drawn Animation	$4,500 – $10,000	Personalized messages, Storytelling, Artistic expression	Custom illustrations, Frame-by-frame animation, Unique style
9	Paper Cutout Animation	$2,000 – $10,000	Unique brand stories, Product launches, Creative campaigns	Layered paper, Stop-motion animation, Textured backgrounds

7 Key Factors Influencing the Cost of a 2D Explainer Video

Now, before you start picturing dollar signs dancing in your head, it’s crucial to understand that “average” doesn’t mean “fixed.” The price of your 2D explainer video is shaped by several different elements. Let’s pull back the curtain and explore the 7 key factors that have the biggest impact on your final investment.

No.	Factors	Description	Potential Cost Impact
1	Video Length	Longer videos require more animation work, increasing production time and costs. A 60-second video typically costs between $1,100 and $7,000.	Higher cost for longer videos, with a significant price jump beyond 60 seconds.
2	Scriptwriting & Storyboarding	Some studios include these services in their packages, while others charge extra. A well-written script improves engagement.	High-quality scriptwriting and storyboarding add to production costs.
3	Voiceover & Sound Design	Costs vary based on voice talent experience and language requirements. Music licensing also affects the budget.	Premium voiceover services and custom sound design increase costs.
4	Revisions & Edits	Standard packages may include limited revisions, while additional edits incur extra charges.	More revisions increase production time and cost.
5	Production Timeline	Faster delivery requires more resources, sometimes incurring rush fees.	Expedited production can add 20-50% to the base cost.
6	Geographic Location	US-based companies spend an average of $6,350 for a 60-second video, while Asian companies spend around $1,850.	Location significantly affects pricing due to labor costs.
7	Additional Deliverables	Extra versions with different CTAs, aspect ratios, or raw files enhance video utility but increase costs.	More deliverables require additional work, raising the overall budget.

6 Potential Hidden Fees to Consider for 2D Explainer Videos

Just like with any creative project, there can be a few sneaky costs lurking in the shadows. Shine a light on 6 potential hidden fees that could unexpectedly inflate your 2D explainer video budget.

Cost Type	Description	Potential Impact
Initial Costs	The upfront expenses for initial concept development, brainstorming, and storyboarding.	These are often necessary for setting the foundation of the video, and failure to account for them can lead to project delays or underestimation of the budget.
Customization Costs	Custom-made elements such as unique animation styles, custom illustrations, or personalized characters.	Customization enhances the uniqueness and brand alignment of the video, but significantly increases the production time and costs.
Assessment & Certification	Fees for getting the explainer video certified or evaluated by industry bodies or third-party assessors (if applicable).	Certification or professional evaluation can add credibility but comes with added fees and administrative time.
Facilitator or Consultant Fees	If a facilitator or external consultant is hired to guide the video strategy, messaging, or storyboard.	Hiring experts for specialized input can improve the quality of the video but raises overall expenses.
Ongoing Support & Resources	Post-production support for video updates, modifications, or re-edits after the video is delivered.	Ongoing support ensures the video remains current, but it can result in unexpected recurring costs.
Lost Productivity	Time spent by internal teams (e.g., marketing, training) in reviewing, revising, or providing feedback during production.	Delays in decision-making or feedback rounds can lead to lost productivity and additional internal resource costs.

How to Budget for 2D Explainer Video Projects Effectively?

So we’ve uncovered the costs, the factors, and even those sneaky hidden fees. But knowledge is only power when you put it into action. Let’s shift gears now and focus on the solution: how to budget like a pro and ensure you get an amazing 2D explainer video without blowing your entire marketing budget.

Strategy	How to Do	Why It Works
Set a Clear Budget Range	– Define the minimum and maximum amount you’re willing to spend. – Research industry pricing to set realistic expectations. – Identify must-have features versus optional add-ons.	Helps avoid overspending and keeps costs manageable.
Prioritize Key Elements	– Allocate the budget first for script, animation, and voiceover. – Reduce spending on less essential elements like complex transitions or background music. – Choose a style that balances cost and visual impact.	Ensures essential components receive proper funding.
Request Detailed Quotes	– Ask multiple vendors for itemized pricing. – Ensure quotes include all aspects: script, voiceover, revisions, and licensing. – Compare quotes to find the best value, not just the lowest price.	Prevents hidden fees and allows for better comparison.
Plan for Revisions	– Check the revision policy of the vendor before signing. – Set aside funds for additional edits if needed. – Clarify how many revisions are included in the base price.	Reduces unexpected expenses and improves final quality.
Choose the Right Style	– Research animation styles and their typical cost ranges. – Select a style that fits your message and budget. – Avoid overly complex animations if your budget is limited.	Ensures cost-effectiveness without compromising quality.
Consider Package Deals	– Look for vendors that offer full-service packages. – Bundle scriptwriting, animation, and voiceover for better pricing. – Check if bulk orders or long-term contracts offer discounts.	Saves money compared to purchasing separately.
Negotiate & Customize	– Discuss flexible pricing options based on your needs. – Ask if removing or modifying certain elements can lower costs. – Ensure the final agreement includes only necessary features.	Helps optimize the budget for your specific needs.
Account for Extra Costs	– Set aside 10-20% of your budget for hidden fees. – Factor in costs like music licensing, voiceover changes, or rush fees. – Be prepared for potential scope changes that may require extra work.	Provides a buffer for unexpected expenses.

Are You Up to Create Your 2D Explainer Video? Work with F.Learning Studio Today that Makes it Worth Every Penny!

Why Animation is the Best Choice for 2D Explainer Videos 

Animation often reigns supreme for 2D explainer videos. Its versatility, visual appeal, and ability to simplify complex concepts make it a particularly effective medium. Here’s why animation stands out as a top choice for 2D explainer videos:

We Provide Affordable Pricing and Various FREE Options

F.Learning Studio has been crafting engaging explainer videos for over 9 years, completing 54 successful projects for 30 satisfied clients across approximately 15 countries, including the U.S., Finland, Germany, and the UK. 

We’ve had the privilege of working with notable organizations like Stanford University, the University of New South Wales (UNSW), the National Health Service (NHS), Simple Nursing, IntelyCare, the World Wide Fund (WWF), and NYU.

We believe high-quality animated explainer videos shouldn’t break the bank. That’s why we offer affordable pricing models designed to fit a range of budgets. To help you get started, we provide several valuable FREE options:

Free Service	Description
Free Animation Demo	Experience a no-cost demo to see how our animated 2D explainer videos simplify complex topics and engage audiences.
Free Consultation	Discuss your goals with us, and we’ll customize a video solution tailored to your needs.
Free Script Consultation	Get a free script review to ensure smooth integration into your video.

We Offer Early Consultants with a Streamlined Animated Explainer Video Process

Not sure where to start? Our early consultation is designed to guide you in the right direction – even if you don’t know where to begin. Moreover, we streamline the production process with efficient workflows, detailed feedback guides, and specialized tools to minimize revisions and costs. 

Track progress, give real-time feedback, and enjoy faster turnaround times. Our 24/7 support ensures a smooth process and a high-quality final product tailored to your needs.

With over 9 years of experience, we have received numerous positive feedback from clients in delivering impressive 2D explainer videos. Here’s one of them:

F.Learning Studio x Luomostudio: An Animated Video Production Budget Example Breakdown

Want to see those cost factors we just discussed in action? Let’s look at a recent project we did in collaboration with Luomostudio. It was an animated explainer video to teach elementary school kids about recycling – a project with a real purpose! 

For this engaging video, where the client provided the script and voice-over, here’s how the budget broke down, showcasing our transparent and value-driven approach:

Stage		Cost	Description
Concept Development		$1,600	Understanding Espoo City context, defining the target audience (kids), developing the visual style, and crafting the creative direction. Reflects complexity and creative direction.
Production Fee		$1,400 per minute	Covers the entire production process: – Storyboard: Visualizing the script frame-by-frame for clear communication and flow. – Illustrations: Designing custom characters and visuals to engage young audiences. – Animation: Bringing illustrations to life with smooth, captivating movement. – Sound Design: Adding sound effects and background music to enhance engagement and understanding.

Conclusion

Navigating the world of 2D explainer video price can feel like decoding a secret language, but hopefully, you’re now armed with the knowledge to understand what truly drives the cost and how to budget smartly. Remember, it’s not just about the dollars and cents; it’s about investing in a powerful tool that can transform your marketing and communication. 

Tired of wondering if you’re overpaying or missing out on hidden costs? Stop leaving your video strategy to chance. Reach out to F.Learning Studio today for A FREE CONSULTATION. Let’s craft a 2D explainer video that doesn’t just meet your budget, but explodes your expectations – and most importantly, your business growth!

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Don’t stop here – there’s so much more to discover!:

• Animation Cost Calculator: Get A Draft Quote for Your Project
• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• 2 Easy Methods on How to Make Explainer Video Animation