Are static web pages or outdated visuals holding back your business’s potential? Or perhaps you’ve tried animated videos before but didn’t get the results you hoped for? An animated explainer video for your business could be the missing piece to engage your audience, improve retention, and drive conversions effectively.

We are here to reveal 2 methods for making animated explainer videos. a cost overview, TOP 10 animation studios, and 7 creative ways to use these videos that you probably haven’t even considered. Read now and see your ROI skyrocket!

Before we jump into the “how” of creating these engaging videos, it’s crucial to understand the “what.” Just like any tool, animated explainer videos come in various types, each with its own strengths and best-use scenarios. 

Knowing the different styles – from whiteboard animations to character-driven narratives – will help you determine which type is your best match and align it with your business and overall marketing strategies. 

7 Popular Types of Animated Explainer Videos and Their Applications

Whether your goal is to educate, entertain, or enhance brand awareness, there’s a style here that’s perfect for your needs. Let’s explore 7 popular types of animated explainer videos. 

No.	How We Categorize	Type of Explainer Video	Best Suited For
1	Based on Purpose	Product Demo Explainer Videos	E-commerce, consumer goods, and technology hardware companies.
2		Timeline Explainer Videos	Non-profits, history-related projects, and businesses telling brand stories.
3	Based on Techniques	Whiteboard Animation Explainer Videos	Training, education, and businesses explaining complex processes.
4		2D Animation Explainer Videos	Marketing campaigns, startups, and businesses with a broad audience.
5		Character-Animated Explainer Videos	Education, healthcare, and brands looking for a humanized connection.
6		Stop Motion Explainer Videos	Creative industries, artisan brands, and businesses seeking artistic appeal.
7		AI-Generated Explainer Videos	Tech companies, startups, and businesses focused on innovation and AI solutions.

1. AI Explainer Videos

AI explainer videos utilize artificial intelligence to automate video creation, offering a fast and cost-effective solution. Ideal for simpler concepts and quick turnaround projects, they provide an accessible entry point into video marketing. 

While customization may be limited, they are perfect for social media snippets or internal training. This technology is constantly evolving, promising even greater capabilities in the future.

2. Character-Animated Explainer Videos

These videos use engaging characters to tell stories and connect with audiences on an emotional level. They excel at simplifying complex ideas and making your message more relatable. Highly versatile and adaptable to various brand personalities, character-animated videos are perfect for explaining services, processes, or abstract concepts memorably.

3. Whiteboard Animation Explainer Videos

This classic style features hand-drawing visuals on a whiteboard, synchronized with a voiceover. The simple, engaging format is highly effective for educational content, breaking down complex topics into easily digestible steps. Whiteboard animations keep the focus on the core message and are perfect for illustrating processes or explaining intricate concepts.

4. Timeline Explainer Videos

Timeline videos present information chronologically, making them ideal for showcasing a company’s history, product evolution, or project milestones. They provide a clear sense of progression and are easy to follow. This format is particularly useful for demonstrating growth, building trust, and outlining plans in a visually engaging way.

5. 2D Animation Explainer Videos

This versatile category encompasses a wide range of styles, from simple motion graphics to more complex animations. 2D animation offers great flexibility in design, allowing you to create a unique visual identity for your brand. These videos are well-suited for explaining various topics, from product features to company culture, clearly and engagingly.

Read more: 2D vs 3D Animation: Discovering 10 Key Differences

6. Product Demo Explainer Videos

These videos focus on showcasing a product’s features and benefits, demonstrating how it works, and addressing customer questions. They are highly effective for increasing conversions by clearly understanding a product’s value. Product demo videos often use close-ups and animations to illustrate key selling points and real-world use cases.

7. Stop Motion Explainer Videos

Stop motion animation uses physical objects, photographed frame by frame, to create a unique, handcrafted feel. This visually captivating style is perfect for creative storytelling and showcasing products in a dynamic way. Although more time-consuming, stop-motion videos offer a distinct aesthetic that can significantly impact brand recall and engagement.

Method 1: No Experience Needed: How to Make an Animated Explainer Video for Business Yourself

Now that you’re familiar with the different types of animated explainer videos, you might be thinking, “This sounds great, but I don’t have the skills to make one myself.” Well, get ready to be surprised! This first method will show you how to create a compelling animated explainer video for your business, even with absolutely no prior experience.

Step	What To Do
1	Research the Topic
2	Choose the Type of Explainer Video
3	Write the Script
4	Gather the Visual Assets
5	Animate Your Video
6	Editing & Sound Design
7	Publish, Share, and Track Performance

1. Video Foundation Setting

Before you even think about visuals or animation, you need to lay a solid foundation to ensure everything else you build will stand strong. This also means clearly defining the purpose and goals of your video. Ask yourself:

• What’s the key message, feeling, or knowledge you want your audience to walk away with?
• What action do you want viewers to take after watching your video? (e.g., visit your website, sign up for a trial, make a purchase)
• Who is your target audience? (their demographics, interests, pain points)

Having clear answers to these questions will guide every subsequent step in the creation process. The answers will become the north star for your video.

2. Choose the Type of Explainer Video

Now, revisit the 7 types of animated explainer videos we discussed earlier. Based on your answers from Step 1, select the type that best aligns with your message, target audience, and overall goals. Consider which style will most effectively communicate your key message and resonate with your viewers. 

For example, if you want to showcase your company’s history, you might lean towards a Timeline Explainer, while a character-driven approach can be very efficient in creating an emotional attachment with viewers.

3. Write the Script

Your script is the backbone of your video. It’s the narrative that will guide your visuals and keep your audience engaged. Here’s what to keep in mind when crafting your script:

• Pinpoint a problem your audience is facing. Start by addressing a common pain point or challenge that your target audience can relate to.
• Introduce your product/service as a solution/answer to it. Position your offering as the solution to the problem you’ve just highlighted.
• Keep it fun with humor (if it fits your brand). Injecting humor can make your video more enjoyable and memorable, but only if it aligns with your brand’s personality.
• Feature a clear call to action (CTA). Tell your viewers exactly what you want them to do next. Make it specific and compelling.
• Keep it concise. Attention spans are short, so aim for a script that’s clear, concise, and to the point.

Remember: The script should be more than just words; it’s a roadmap for your entire video.

4. Gather the Assets

With your script finalized, it’s time to gather the visual and audio elements that will bring it to life. This could include:

• Screen recordings: If you’re demonstrating software or a web-based service.
• Recorded demonstrations of your products: Show your product in action.
• Animated shorts: Simple animations to illustrate key points.
• Images: Relevant photos or illustrations.
• Stock footage: High-quality video clips to supplement your footage.
• Logos: Your company logo and any other relevant branding elements.
• Music: Background music to set the tone and enhance the viewing experience.

Make sure all your assets are high-quality and legally yours to use (either created by you or properly licensed).

5. Animate Your Video

Now comes the fun part: putting it all together! There are many user-friendly software options available that make it possible to create animated videos without any prior animation experience. To help you choose the right tool for your needs, we’ve compiled a detailed comparison of the TOP 8 Best Software for Making Explainer Video Animation. Let’s check it out!

Software	Best For	Key Features	Pricing	Platform
Animaker	Beginners & small businesses	Drag-and-drop editor, pre-built templates, character customization, voiceovers	Free plan; Paid from $10/month	Web-based
Vyond	Professionals & enterprises	Advanced character animation, collaboration tools, multiple styles (whiteboard, infographic)	Paid plans from $25/month	Web-based
Animatron	Marketers & educators	Easy timeline editing, custom animations, real-time collaboration	Paid plans from $15/month	Web-based
PowToon	Business presentations & educators	Pre-designed templates, character builder, easy integration with PowerPoint	Free plan; Paid from $19/month	Web-based
Adobe Animate	Professional animators	Vector-based animation, HTML5 support, integration with Adobe Creative Cloud	Paid plans from $20.99/month	Windows, Mac
Adobe After Effects	Advanced video editing & motion graphics	Professional-grade motion graphics, 3D effects, plugins, and templates	Paid plans from $20.99/month	Windows, Mac
Moho Animation	Cartoon-style animations	Bone rigging, vector animation tools, 3D capabilities	Paid plans from $59.99 (one-time)	Windows, Mac
Blender	3D animations & open-source projects	Free, open-source, professional-grade 3D modeling, animation, and rendering	Free	Windows, Mac, Linux

6. Editing & Sound Design

You’ve animated your video – congrats! Now it’s time to polish it up and make it shine. This is where editing and sound design come in.

• Editing: This involves trimming unnecessary footage, adding transitions between scenes, and ensuring a smooth, logical flow. Think of it like putting the finishing touches on a beautiful painting.
• Sound design: This is where you add music, sound effects, and voice-over (if you haven’t already). The right audio can elevate your video from good to great, adding depth and emotion.

Sound design is more than just background music. Consider adding sound effects to emphasize key moments or transitions. Ensure the voiceover (if you have one) is clear and easy to understand.

7. Publish, Share, and Track Performance

Congratulations, you’ve created your animated explainer video! Now it’s time to share it with the world. Publish it on your website, social media channels, and any other relevant platforms. But don’t just set it and forget it.

Track the video’s performance using analytics tools provided by the platforms you’re using. Pay attention to metrics like view count, watch time, engagement rate, and click-through rate (if you have a CTA). 

This data will help you understand how well your video is resonating with your audience and inform future video marketing efforts. Analyzing the data can help you identify areas for improvement and refine your approach for future videos.

While creating your animated explainer video can be a rewarding experience, it’s important to acknowledge the challenges. Juggling scriptwriting, asset gathering, and mastering new software can quickly become overwhelming, especially if you’re already busy running a business. 

Even the most intuitive video maker tools have a learning curve, and achieving a truly professional look often requires significant time and effort, not to mention a good eye for design. You might find yourself spending hours tweaking animations or searching for the perfect music track, pulling you away from other crucial tasks. 

But don’t worry – there’s a better way! Keep reading. The second method we’ll explore offers a significantly more streamlined and efficient approach to producing high-quality animated explainer videos, freeing you to focus on what you do best.

Method 2: Your Roadmap to Success: Choose a Professional Studio That Delivers Results

If the DIY route seems daunting, don’t fret. The 2nd method offers a powerful alternative: partnering with a professional animation studio to make an animated explainer video for your business.

1. Define Your Needs and Budget

Just as with the DIY method, the first step is to clearly define your video’s purpose and your specific needs. This includes:

• Type of animated explainer video: Refer back to the seven types we discussed earlier. Which style best suits your message and target audience?
• Purpose: What do you want to achieve with this video? (e.g., increase brand awareness, drive sales, educate customers)
• Target audience: Who are you trying to reach? What are their demographics, interests, and pain points?
• Budget: How much are you willing to invest in this project?

Having a clear understanding of these factors will help you communicate your vision effectively to potential studios and ensure you receive accurate quotes.

2. Research and Shortlist Potential Studios

With your needs defined, it’s time to start researching animation studios that specialize in creating explainer videos. Look for studios with a strong portfolio, positive client testimonials, and experience in your industry or niche. 

To simplify this process, we’ve compiled a list of the TOP 10 Best Companies Specializing in Animated Explainer Videos for Your Business. Based on this, create a shortlist of 3-5 studios that seem like a good fit.

No.	Company Name	Description	Key Strengths in Animated Explainer Videos
1	F.Learning Studio	A trusted provider of high-quality animated explainer videos known for simplifying complex concepts.	Specializes in 2D animated explainer video, 3D animation with flexible prices, character animation, and motion graphics. Renowned for creating engaging, cost-effective videos that enhance communication and learning.
2	Vidico	A high-end studio focusing on storytelling and creative direction.	Excels in producing visually stunning, story-driven explainer videos for marketing and branding.
3	Yum Yum Videos	Premium animation studio delivering captivating animated explainer videos.	Renowned for their visually striking animations that make complex ideas easy to understand.
4	Explain Ninja	Known for clean, modern animation styles that emphasize clarity.	Experts in delivering sleek, easy-to-follow explainer videos tailored to client needs.
5	Digital Brew	A creative agency combining storytelling with high-quality animation.	Focuses on crafting explainer videos that amplify brand messaging through engaging visuals.
6	Animation Explainers	Specialists in character-driven explainer videos.	Known for creating relatable and engaging animations that simplify complex ideas.
7	Content Beta	A fast-paced video production service catering to startups.	Popular for delivering quick, scalable explainer videos designed for product marketing.
8	Biteable	DIY platform for creating explainer videos easily and affordably.	It is ideal for small businesses needing simple, cost-effective animated explainer videos.
9	Wyzowl	Full-service animation studio with a customer-focused approach.	Provides end-to-end animated explainer video production with exceptional attention to detail.
10	XVIVO	Specializes in scientifically accurate animated videos.	Excels in creating detailed explainer videos for healthcare, technology, and scientific fields.

3. Request Quotes and Proposals

Once you have your shortlist, reach out to each studio and request a quote and a detailed proposal. Provide them with a clear brief outlining your project requirements, including the type of video, desired length, target audience, and any specific stylistic preferences.

A well-written brief is crucial for receiving accurate quotes and proposals that truly reflect the scope of your project. Be prepared to answer their questions and engage in a dialogue to further refine your vision.

4. Make Your Decision and Finalize the Agreement

After reviewing the quotes and proposals, it’s time to make your decision. Consider not only the price but also the studio’s creative approach, communication style, and overall professionalism. Choose the studio that you feel most confident will deliver a high-quality video that meets your specific needs and aligns with your brand. 

Once you’ve made your choice, carefully review the contract or agreement before signing. Ensure that all the details are correct, including the project scope, deliverables, timeline, payment terms, and any other relevant clauses.

5. Collaborate Throughout the Production Process

A successful collaboration with an animation studio requires ongoing communication and feedback. Most studios will have a structured production process that involves regular check-ins and opportunities for you to provide input at various stages, from script review to animation drafts.

Be responsive to their requests, provide clear and constructive feedback, and trust their expertise. Remember that you’ve chosen this studio for their skills and experience, so allow them to guide you through the creative process while staying true to your vision.

To see how this collaborative feedback process can work in practice, check out the video below from F.Learning Studio, which demonstrates how clients can use feedback tools for a more seamless experience. 

The videos demonstrate how clients can use feedback tools for a more seamless experience.

6. Review, Launch, and Promote Your Video

Once the final video is delivered, take the time to thoroughly review it. Ensure that it meets your expectations, aligns with your brand, and effectively communicates your message. If any revisions are needed, communicate them clearly to the studio.

After you approve the final version, it’s time to launch your video! Share it on your website, social media channels, and any other relevant platforms. Consider running paid advertising campaigns to reach a wider audience. 

Promote your video through email marketing, blog posts, and other marketing channels to maximize its impact. Just like with the DIY method, track its performance and use the data to inform your future video marketing strategies.

How Much Does Animated Explainer Video Cost?

For 2D animation explainer video, costs generally start at $1500 per minute, while 3D animations can start at $5,000 per minute due to the added complexity and detail involved. 

The cost of the animated explainer video production can vary significantly based on several factors, including:

For example, higher costs typically reflect a larger team, advanced equipment, more time spent on pre-production planning, and a higher level of animation detail (especially in 3D). Smaller budgets, on the other hand, result in more simplified approaches with fewer resources and a quicker turnaround time, making them suitable for less complex content.

Get more insights: How Much Does 2D Animation Cost Per Minute: $100, $1,000, or $8,000?

5 Tips to Choose the Ideal Partner for Your Animated Explainer Video

With so many animation studios out there, finding the perfect fit for your specific needs can feel overwhelming. To help you navigate this process, here are 5 essential tips to consider when selecting your ideal animated explainer video partner.

How Long Should an Animated Explainer Video Be?

The duration of an animated explainer video should be guided by your business goals, target audience, and the platform where it will be published. Here’s a detailed breakdown for your reference:

Goal	Target Audience	Recommended Duration	Best Platforms	Why This Matters
Raise Awareness	The general audience prefers quick, engaging content	30–60 seconds	Instagram, TikTok, Facebook Ads	Short videos grab attention quickly and are more shareable, ideal for fast-paced content platforms.
Educate	Viewers seeking detailed product or service explanations	2–3 minutes	YouTube, Facebook Organic	Longer videos allow for in-depth explanations, perfect for audiences looking to learn more.
Drive Conversions	Potential customers, ready to take action	60–90 seconds	Homepage, LinkedIn, Email Campaigns	Balanced duration provides enough detail to engage and persuade without losing interest.
Entertain	The broad audience enjoys fun, sharable content	15–60 seconds	Instagram, TikTok, Twitter	Quick, lighthearted videos are ideal for capturing interest and encouraging shares on social media.

Why 2D is the Best Type for Animated Explainer Videos

Ultimately, the best type of animation depends on your specific audience and marketing objectives. And, you might be wondering, with all the animation styles available, which one reigns supreme for explainer videos? 

While preferences vary, compelling evidence suggests that 2D animation offers a unique combination of benefits that make it the ideal choice for most businesses. Let’s explore why.

Benefit	Impact
Boost Website Traffic	Engaging 2D videos captures attention, drawing more visitors to your website and increasing overall traffic.
Drive Sales & Conversions	Simplifying complex ideas in a fun, engaging way, 2D explainer videos encourage viewers to take action or purchase.
Enhance Brand Awareness	A well-designed 2D explainer video represents your brand and helps build lasting recognition among viewers.
Increase ROI	2D videos are proven to generate a strong return on investment by boosting sales and conversions cost-effectively.
Increase Engagement and Retention	2D videos hold attention longer, improving the chances that your message will be remembered.
Encourage Social Sharing	Shareable, engaging content makes it easier for viewers to spread your message, increasing organic reach.
Cost-Effective and Quick to Produce	2D explainer videos are budget-friendly and fast to produce, making them an ideal choice for businesses looking to scale their marketing efforts quickly.

Get Professional 2D Animated Explainer Videos for Your Business at F.Learning Studio!

We Offer an Early FREE Consultant!

At F.Learning Studio, we understand that sometimes businesses know they need an animated explainer video but aren’t quite sure where to start. You might be unsure about the best type of animation for your message, the ideal length, or even the specific content that needs to be covered. That’s where our expert FREE consultants come in.

We start by understanding your challenges, audience, and goals through consultations to refine your vision. Whether you need 2D, 3D, whiteboard, motion graphics, or character-driven animation, we ensure the perfect style for your brand, message, and budget, delivering maximum impact.

Moreover, we offer free animation demos to show how our visuals simplify complex topics and captivate audiences. Experience the power of customized animation tailored to your message with F.Learning Studio.

We Provide Affordable Pricing, Flexible Packages, and a Streamlined Animated Explainer Video

We believe that high-quality animated explainer videos should be accessible to businesses of all sizes. That’s why we offer competitive and transparent pricing, along with flexible packages designed to meet a variety of needs and budgets. 

More than just affordability, our streamlined production process ensures your project stays on track and is completed to your utmost satisfaction. Here’s a glimpse into how we work:

What We Offer	How We Help
Initial Consultation & Project Definition	A detailed discussion to understand your vision, goals, and budget.
Scriptwriting & Storyboarding	Expert writers craft a compelling script, and artists create a visual storyboard to outline video flow.
Voiceover Recording & Asset Creation	Professional voiceovers are recorded, and all necessary visual assets are designed or gathered.
Animation & Production	Talented animators bring your story to life, crafting each scene meticulously.
Feedback & Revisions	Opportunities to review progress and provide feedback to ensure alignment with your vision.
Delivery & Launch Support	High-quality video is delivered in your preferred format, with guidance on effective launch and promotion.
A Dedicated Project Manager	Keep you informed every step of the way, ensuring clear communication and a smooth workflow.
24/7 Customer Support System	Ensure you always have assistance whenever you need it.

Animated Explainer Video Success: A Case Study with UNSW

A prime example of our work’s impact is our collaboration with the University of New South Wales (UNSW). They needed engaging animated explainer videos for their online civil engineering courses, specifically to illustrate complex geological processes. 

UNSW provided detailed storyboards and voiceovers, and our challenge was to transform these into visually compelling animations that balanced scientific accuracy with engaging storytelling. We developed a vibrant 2.5D aesthetic, carefully selecting colors and designs to enhance clarity while adhering to real-world geological formations. 

The final animations, using 2D motion graphics, successfully simplified complex concepts like the formation of metamorphic rocks, making them accessible and engaging for students. This project demonstrates F.Learning Studio’s ability to elevate educational content, turning intricate scientific processes into captivating visual narratives.

Final Thoughts

Think back to why you started your business in the first place. You had a story to tell, a problem to solve, a passion to share. An animated explainer video for your business can be the perfect vehicle to share that story with the world, forging a deeper connection with your audience than ever before. 

But crafting a video that truly captures that passion, that translates it into a visual narrative that moves people – that takes expertise and a genuine understanding of your vision. At F.Learning Studio, we’re more than just animators; we’re storytellers. And we’re ready to help you tell yours. Don’t wait another day to connect with your audience on a whole new level. Contact us now for your free consultation! 

• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• Website: https://flearningstudio.com/ 
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Don’t stop here – there’s so much more to discover!:

• Animation Cost Calculator: Get A Draft Quote for Your Project
• Top 8 Different Types Of Explainer Videos To Match Your Corporate Needs
• What are good animated explainer videos for fintech?