Tech companies pour millions into cutting-edge innovations, yet their biggest challenge isn’t building the product—it’s getting people to understand it. Many default to jargon-filled sales pitches, overwhelming potential customers rather than engaging them. This results in low adoption rates, customer confusion, and lost revenue opportunities.

Tech explainer videos can bridge the gap between technical brilliance and audience understanding, turning complex ideas into gripping, memorable stories. This article showcases 12 amazing video examples that simplify tech ideas. Seeing them in action, combined with practices to make explainer videos, you will know how to craft videos that resonate with a diverse audience, expanding your reach and impact.

But before delving into this type of explainer video, let’s take a look at the video F. Learning Studio produced for BidOps – an innovative procurement automation cloud.

What are Tech Explainer Videos and Why Are They Important?

A tech explainer video is a short, engaging video designed to simplify complex technological concepts, products, or services in an easy-to-understand format. 

Key benefits of tech explainer videos:

• Simplifies complex technology: Translates complicated processes, algorithms, and systems into engaging, easy-to-understand visuals.
• Enhances product adoption & onboarding: Reduces friction for new users by visually demonstrating functionality and workflows.
• Boosts customer trust & credibility: Positions your brand as an authority in the industry, making tech solutions feel more approachable.
• Drives higher conversions & engagement: Shortens the sales cycle by helping prospects grasp the value proposition faster.
• Educates non-technical stakeholders: Makes it easier for investors, customers, and partners to understand your technology without technical expertise.

5 Types of Tech Explainer Videos with 12 Examples

So, you now understand the profound impact that a well-crafted tech explainer video can have on your business, from simplifying complex concepts to boosting customer trust. But with so many options available, how do you choose the right type of video to achieve your specific goals? The answer lies in understanding the different styles and formats available and how each one can be leveraged most effectively. 

2D animation

2D animation uses flat, dynamic illustrations to create visually appealing explainer videos with smooth motion and vibrant storytelling.

• Key features: Colorful, engaging visuals; highly customizable; easy to follow.
• Best uses: Great for SaaS products, app walkthroughs, AI-powered solutions, and customer onboarding.

F. Learning Studio x UV Smart

F. Learning Studio employs a 2D animation style with simple, clean visuals to showcase their UV disinfection solutions. It effectively uses animated scenarios to demonstrate how the technology works in various settings, emphasizing the benefits of safety and efficiency in a clear and concise manner. 

Ewarenow

The Ewarenow video uses 2D animation with a colorful infographic-style approach to explain their employee cybersecurity training platform. Simple language and visuals help the audience understand the platform quickly and efficiently without getting bored with details. 

Upsend

This tech explainer video clearly illustrates the problem of traditional payment processing and demonstrates how Upsend offers a streamlined, user-friendly solution, employing compelling storytelling, visually appealing 2D animation with character and infographic elements.

3D animation

3D animation adds depth and realism, making it the most visually advanced format for tech explainer videos.

• Key features: High production value, immersive visuals, ability to showcase intricate product details.
• Best uses: Best for hardware demonstrations, IoT, medical devices, and engineering concepts where depth and precision matter.

Micromole technology

3D animation in this video effectively showcases their micro-reactor technology, emphasizing the precision and innovation involved. It uses clear, visually appealing models and text on the screen to illustrate the internal workings and benefits of the technology

Stagfox

The video showcases Stagfox, a platform designed to improve customer-business connections, through an engaging 3D infographic animation. The visuals use dynamic and attention-holding 3D graphics to effectively communicate the platform’s features and benefits.

Vivun

The video promotes Vivun’s “Hero,” a pre-sales product designed to improve how companies sell technology by aligning sales and product teams. Visually, the video utilizes a futuristic 3D animation style to create a modern and engaging feel, highlighting the innovation and strategic importance of pre-sales in a rapidly evolving tech landscape.

Whiteboard animation

A whiteboard animation tech explainer video mimics hand-drawn sketches on a white background, visually building concepts in real time.

• Key features: Simple black-and-white visuals, step-by-step explanations, cost-effective.
• Best uses: Ideal for breaking down complex processes, technical workflows, or abstract concepts in a clear and engaging way.

F. Learning Studio x ExEm Women’s Health

The video is a collaboration between ExEm Women’s Health and F.Learning Studio to raise awareness about fertility and reproductive health. It highlights the advantages of the Foam procedure over traditional methods, and provides a detailed, step-by-step explanation of how the Foam procedure is performed.

Data Market

The video promotes Data Market, an IT consultancy company, highlighting their expertise in guiding companies through digital transformation. It’s effective at describing the company’s growth using relatable imagery and a clear voiceover, making a traditionally dry topic engaging.

Screencast video

A screencast video records a screen while demonstrating software interfaces, step-by-step processes, or live platform navigation.

• Key features: Real-time product demo, minimal animation, authentic experience.
• Best uses: Perfect for software tutorials, product demos, API integrations, and user onboarding.

Fronter

This tech explainer video is about Fronter, a collaborative platform for web projects, showcasing its features for collecting feedback and bringing teams together. The screen recordings and annotations are perfect at demonstrating how users can annotate web pages, leave comments, and collaborate within the platform.

Moodcaster

The video is a dazzling demo of Moodcaster software! It’s a funky mix of real screencasts inside 3D panels, all tied together with slick typography that shouts “modern” without needing a single word of voiceover!

Live-action video

A live-action tech explainer video features real people, environments, and products, making the message feel personal and credible.

• Key features: Human connection, emotional engagement, real-world demonstrations.
• Best uses: Works well for B2B SaaS, company introductions, startup pitches, and testimonials where authenticity is key.

Codemeet

The Codemeet live-action video presents their platform with a modern and engaging approach. It uses a dynamic blend of live-action, stock photos, and animation to simplify a complex message, highlighting how Codemeet enhances coding interviews  

Happy Company

This tech explainer video rocks a blend of real-world scenarios and snappy animations, showcasing how Happy’s platform integrates into tools like Slack and Teams to boost productivity, communication, and overall team performance.

Must read: Animated Explainer Video: 2025 Guide with 12 Examples

What Makes an Effective Tech Explainer Video

Seeing different examples of tech explainer videos helps visualize the possibilities, but creating a video that actually converts viewers into customers requires more than just picking a format.

The key to success lies in execution—how well the video simplifies complex concepts, tells a compelling story, and builds trust with your audience. So, what separates a mediocre tech explainer video from one that drives real business impact? Let’s explore it in the next section.

Technical concept simplification

Let’s face it, technology can be complex, filled with jargon and intricate processes. The goal of a truly great explainer video is to demystify those complexities, breaking them down into bite-sized pieces that anyone can grasp. 

This doesn’t mean dumbing things down, but rather presenting the information in a clear, concise, and relatable way, using visual metaphors and analogies to bridge the gap between technical jargon and everyday understanding. 

A focus on benefits rather than features

Following that, a focus on benefits rather than features is crucial. Think about it: your audience doesn’t necessarily care how your technology works; they care about what it can do for them. Instead of showing a list of features, concentrate on the tangible benefits those features provide. 

By framing your message around the “what’s in it for me” factor, you’ll capture their attention and inspire them to learn more. Show, don’t just tell, how your tech can improve their bottom line or solve a specific problem.

Data-driven storytelling 

While emotional appeals can be effective, backing up your claims with data adds a layer of trust and authority. Instead of simply stating that your technology is “the best,” showcase real-world results and quantifiable improvements. 

Use charts, graphs, and compelling statistics to illustrate the impact of your technology and demonstrate its value. Remember, a picture is worth a thousand words, and a well-presented data point can be even more powerful.

Technical accuracy & industry credibility

In the tech world, inaccuracies can erode trust and undermine your brand’s reputation. It’s essential to ensure that all the information presented in your explainer video is accurate, up-to-date, and aligns with industry best practices. Consider involving technical experts in the video’s creation to guarantee accuracy and credibility. 

Engaging & modern visual styles

Attention spans are short, and a visually compelling video is key to keeping viewers engaged. The best tech explainer videos leverage dynamic animations, sleek UI mockups, and intuitive motion graphics to make abstract concepts feel real. Whether it’s whiteboard animation, 2D animation, or live-action footage, choose a style that’s not only engaging but also reflects the innovative nature of your technology.

Call-to-Action (CTA) tailored for tech audiences

Once you’ve captured their attention and explained the value of your technology, you need to guide them toward the next step. A clear and compelling call to action is essential for driving conversions and maximizing the impact of your video. Make it easy for viewers to take the next step, whether it’s signing up for a free trial, requesting a demo, or contacting your sales team. 

How to Make a Tech Explainer Video

Now that you know what makes a tech explainer video effective, the next challenge is actually creating one. Should you take a DIY approach, or is it worth investing in professional video production?

Next, we’ll walk you through the process of making a tech explainer video, comparing the benefits and risks of doing it yourself versus hiring an expert. This will help you make an informed decision that balances quality, budget, and strategic goals.

DIY approach

Embarking on the DIY route for your tech explainer video is a cost-effective solution, especially for startups and businesses on a tight budget. However, before you dive headfirst into the world of animation software and voiceover recordings, be aware that it also demands a significant investment of time, technical skill, and a willingness to overcome a steep learning curve.

Step	What to Do
1. Define Your Goals & Audience	– Clearly define the objective of your video (e.g., increase sign-ups, explain a key feature).  – Identify your target audience and their existing knowledge of your technology. – Determine the key message you want to convey.
2. Write a Script	– Start with the problem your technology solves, then introduce your solution.  – Keep the language simple and avoid jargon.  – Focus on benefits over features.  – Aim for a conversational tone.  – Get feedback and revise!
3. Storyboard Your Video	– Create a visual representation of each scene in your video.  – Sketch out the visuals and add notes about animation, text, or voiceover. This helps visualize the flow and timing of your video.
4. Choose Your Style & Tools	– Decide on the visual style (e.g., whiteboard animation, 2D animation, screencast). – Select appropriate software or online tools (Canva, Vyond, Dribble…) Free options exist, but paid versions often offer more features and flexibility.  – Factor in the learning curve of the chosen tools.
5. Create Visual Assets	– Design or source the visual elements for your video, such as icons, illustrations, and backgrounds.  – Ensure the visual style is consistent throughout the video.  – Pay attention to image quality and resolution.
6. Record Voiceover	– Write a script tailored to your brand and values.  – Record the voiceover in a quiet environment.  – Use a good quality microphone for clear audio.  – Practice your delivery for a natural and engaging tone.  – Edit the audio to remove any mistakes or background noise.
7. Animate & Edit	– Import your visual assets, voiceover, and any background music into your chosen video editing software.  – Animate the visuals to sync with the voiceover.  – Add transitions and effects to enhance the flow.  – Pay attention to timing to maintain engagement  – Review and refine your work multiple times.
8. Add Music & Sound Effects	– Select royalty-free music and sound effects that complement your video. – Ensure the audio levels are balanced and don’t overpower the voiceover.  – Use sound effects sparingly to enhance key moments in the video.
9. Review & Refine	– Watch the video with fresh eyes.  – Get feedback from others, especially people unfamiliar with your technology and make revisions based on the feedback.
10. Optimize & Share	– Choose an appropriate file format and resolution for your target platforms.  – Share your video on your website, social media, and other relevant channels.

Hiring a Professional Partner

While the DIY approach might seem cost-effective initially, the risk of a low-quality result that fails to resonate with your target audience is real. To ensure your tech product is presented with clarity, accuracy, and impact, working with a professional studio is the smarter choice. 

A specialized video production team brings years of expertise to the table, ensuring your video is not just visually appealing but also persuasive and results-driven.

Step	Description	Key Actions
1. Define Your Objectives & Budget	Clearly articulate what you want to achieve with the video and establish a realistic budget.	– Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Research industry rates for video production services.  – Allocate budget realistically.
2. Research & Select a Partner	Identify potential video production companies or freelancers with relevant experience in the tech sector.	– Review portfolios and case studies.  – Read client testimonials and reviews. Check their understanding of tech space. Assess communication style and responsiveness.
3. Initial Consultation & Brief	Discuss your project with potential partners, outlining your goals, target audience, and key messages.	– Prepare a detailed project brief outlining your objectives, key messages, and target audience.  – Share any existing brand guidelines or assets.  – Be open to suggestions and creative input.
4. Script Development & Storyboarding	Collaborate with the chosen partner to develop a compelling script and storyboard for your video.	– Provide clear and concise feedback on the script and storyboard.  – Ensure the script is technically accurate and aligned with your brand voice.  – Approve the storyboard before moving to the next stage.
5. Visual Production & Animation	The production company creates the visual elements of the video, including animation, graphics, and live-action footage (if applicable).	– Provide feedback on visual style and direction.  – Review progress regularly and provide timely feedback.  – Ensure the visuals align with your brand identity.
6. Voiceover & Audio Production	Professional voiceover artists record the narration, and sound effects and music are added.	-Approve the voiceover script and tone. Provide feedback on music and sound effect choices.  -Ensure audio quality is excellent.
7. Review & Revisions	Review the completed video and provide feedback for any necessary revisions.	– Watch the video critically and provide specific feedback. – Communicate clearly and constructively. – Allow sufficient time for revisions.
8. Final Approval & Delivery	Approve the final version of the video and receive all the necessary files.	– Conduct a final review to ensure everything meets your expectations.  – Obtain all the necessary video files and documentation.
9. Promotion & Measurement	Implement a plan to promote the video on your website, social media, and other channels. Monitor its performance.	– Optimize the video for search engines.  – Share the video across your social media channels.  – Track key metrics such as views, engagement, and conversions.

How F. Learning Studio Can Help to Boost Your Business with Tech Explainer Videos

At F. Learning Studio, we understand that technology can be a tough sell. That’s why we’re passionate about crafting compelling tech explainer videos that not only explain your product but also drive results. We’re excited to show you how we can help you simplify complexity without losing depth, making your technology more accessible and compelling to investors, customers, and users alike.

Transform complex tech concepts into compelling explainer videos

We understand that innovative technology often comes with a side of confusion, especially for those outside the technical realm. Our team specializes in taking those intricate, jargon-filled ideas and distilling them into clear, concise, and engaging narratives. We don’t just explain what your technology does; we show why it matters, using visual storytelling techniques that capture attention and spark understanding. 

With our tech explainer video, you can bridge the gap between innovation and comprehension, turning potential customers into enthusiastic advocates.

Showcase your innovative tech with tailor-made explainer videos

Your technology is unique, and your explainer video should be too. We don’t believe in one-size-fits-all solutions. Instead, we work closely with you to understand your brand identity, target audience, and key messaging. We then craft a custom video that perfectly reflects your vision and showcases your technology in the most compelling light. Don’t settle for generic, cookie-cutter videos when you can have a done-for-you solution at your fingertips. Choose your preferred style and we will tailor it based on your needs:

• Whiteboard animations – A cost-effective way to break down complex tech concepts into clear, engaging, hand-drawn visuals, perfect for explaining technical workflows and abstract ideas.
• Character animation – Humanizes technology by creating relatable, expressive characters that guide viewers through technical narratives, making your message more engaging and memorable.
• Motion graphics – A dynamic animation style that uses smooth transitions and vibrant visuals to showcase software interfaces, data flows, and AI processes.
• Hand-drawn style – Frame-by-frame crafted animations that add authenticity and depth, making intricate engineering, cybersecurity, or SaaS solutions more visually compelling and easier to understand.

Use learning design principles in explainer videos to improve engagement and comprehension

An explainer video should do more than just inform—it should engage, educate, and drive action. At F. Learning Studio, we integrate learning design principles into every video to ensure your audience not only understands but also retains key information. By analyzing audience learning behaviors, breaking down information into digestible sections, and using visual cues to reinforce key concepts, we make sure your video is memorable and impactful. 

This approach is especially valuable for customer onboarding, investor pitches, and internal training, where clarity and comprehension are critical. 

Conclusion

After exploring the different types of tech explainer videos, and learning what makes them great, are you ready to ditch the jargon and truly connect with your audience? Will you be taking the jump to harness the potential of video to showcase your innovative solutions? It’s time to consider how this applies to your tech.

If you’re ready to inspire the world with your tech vision, contact F. Learning Studio and let us help to tell your story in a way that truly resonates and converts.

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Read more:

• 10 Custom Explainer Video Services to Make Your Brand Shine
• Affordable Explainer Video for Business: Budget-Friendly Guide
• 35+ Animated Explainer Video Examples for Audience Retention