Ever felt like your customers don’t quite understand your product, no matter how much you explain it? That’s a common pain point for business owners. A product explainer video can bridge this gap, delivering your messages clearly and memorably. 

In this article, we’ll introduce the most 5 popular types of product explainer videos, along with 12 awesome examples. By the end, you’re not only inspired by video examples for top brands but also learn how to create videos that truly resonate with viewers.

To get started, let’s take a look at an example of a product explainer video produced by F. Learning for MODO – a platform that helps manage data and deliver clear insight for the energy industry.

What is a Product Explainer Video? How Important It Is

A product explainer video is a short, engaging video that highlights a product’s key features, benefits, and value proposition in a clear and compelling way. It helps businesses simplify complex ideas, capture audience attention, and drive conversions. But what makes them a powerful tool for businesses to communicate their messages? 

5 key benefits that make them a must-have for any brand:

• Simplifies complex information: Breaks down intricate product features or processes into easy-to-understand visuals and narratives.
• Boosts engagement & retention: Videos are more engaging than text, and viewers retain 95% of a message when they watch it in video format.
• Increases conversion rates: A well-crafted product explainer video can drive more sign-ups, purchases, and inquiries by clearly demonstrating value.
• Builds trust & credibility: Professionally made videos create a strong brand presence and instill confidence in potential customers.
• Works across multiple channels: Can be shared on websites, social media, email campaigns, and ads, ensuring maximum reach.

Must read: Animated Explainer Video for Your Business: 2 Key Methods

5 Types of Product Explainer Videos with 12 Examples for Great Inspiration 

The visual format you choose greatly impacts engagement and how effectively your message lands. Below, we’ll break down five popular types of product explainer videos, showcasing inspiring examples for each, ranging from animated, and live-action to more. Learning about these types of videos will help you determine which format best suits your brand identity and messaging.

Whiteboard animation

Whiteboard animation uses hand-drawn visuals on a white background, mimicking the look of a classroom explanation. It’s great for breaking down technical products, processes, or abstract ideas in an engaging and easy-to-follow way.

Key features:

• Works well for B2B, SaaS, and medical products that require deeper explanation.
• Cost-effective and quick to produce compared to high-end animations.
• Keeps the focus on the message rather than flashy visuals.

Whiteboard explainer videos can range anywhere from $1,500 to $5,000.

F. Learning Studio x ExEm Women’s Health

This F. Learning Studio video for ExEm Women’s Health uses clear, concise visuals and voiceover to explain a complex medical device. It simplifies the process of using ExEm’s product, employing clean 2D animation and a friendly tone to build trust and understanding with healthcare professionals.

Cisco communication network

The video utilizes engaging whiteboard animation, upbeat music and voiceover to showcase the benefits of their communication network. It effectively highlights the product’s features and scalability through clear visuals, targeting business professionals seeking efficient communication solutions.

2D animation

2D animation is one of the most commonly used styles, offering flexibility, creativity, and engaging motion graphics. It brings products to life through colorful illustrations and fluid movement.

Key features:

• Great for explaining app features, e-commerce products, or consumer tech.
• Easily customizable to match brand aesthetics and personality.
• Allows for dynamic storytelling, making products more relatable and appealing.

2D animations can range from $2,000 to $8,000 per minute.

F. Learning Studio x Alpha Insurer

In this video for Alpha Insurer, we developed a narrative showcasing how their product transformed a family’s life. By incorporating engaging visuals and uplifting music, we aimed to forge an emotional connection with potential customers and highlight the product’s benefits from the customer’s perspective.

Spotify: Anchor

This engaging 2D animated explainer video effectively showcases Anchor’s all-in-one podcasting platform, highlighting its user-friendly features for creation, distribution, and monetization. 

The vibrant visuals and concise narration make complex processes easily understandable, appealing to both novice and experienced podcasters.

F. Learning Studio x National Single Window

This F. Learning Studio explainer for the National Single Window uses 2D animation to demystify a complex governmental initiative. The video focuses on clarity and trust, employing a professional voiceover and straightforward visuals to explain the benefits of the single window system to businesses and citizens.

3D animation

3D animation adds depth, realism, and intricate details, making it ideal for showcasing hardware products, engineering designs, or futuristic technology.

Key features:

• Provides 360-degree product views, making it perfect for demonstrating physical products.
• Helps visualize products that are not yet built or still in development.
• High production value but more expensive and time-consuming compared to 2D.

The cost of 3D animation goes anywhere from $10,000 to $20,000 per minute.

Data Assessment and Strategies

This Data Assessment and Strategies video stands out by utilizing a clean 3D animation style to visualize complex data analysis concepts. The vibrant visual and smooth animation not only catch the eyes but also support the content, making them accessible and memorable

IQarena | Edtech App Ad

This 3D product explainer video bursts with vibrant colors and energetic animation, perfectly capturing the attention of its target audience: students. It effectively uses a fast-paced, visually engaging style to highlight the app’s key features and learning benefits, creating a fun and appealing impression of the educational platform.

Stagfox

This is a 3D animated infographic film showcasing the cutting-edge technology, Stagfox, designed to enhance the relationship between consumers and companies. The video employs an engaging 3D infographic style that conveys information to the audience more effectively, thanks to its visually captivating aesthetics.

Screencast videos

Screencast videos record a screen demonstration. They work best for showing how digital products work in real-time.

Key features:

• Best for SaaS companies, apps, and online platforms that need clear UI walkthroughs.
• Budget-friendly and efficient, as they require minimal animation work.
• Works well when combined with voiceover narration or subtle motion graphics.

A screencast explainer video typically costs between $900 and $4,500 for a 1-minute video.

Inventory ahead

This screencast explainer video prioritizes practicality and clarity by directly showcasing the software interface and features. It leverages screen recordings with concise annotations and a clear voiceover to demonstrate the inventory management system’s functionality and benefits

Infinity

What makes this video effective is the combination of screen recordings, animated callouts and text overlays to guide viewers through the software’s features. The video balances showing the application directly with adding visual emphasis to key elements, resulting in a clear and informative demonstration of the product’s capabilities.

Live-action videos

Live-action explainer videos feature real people using the product, making them perfect for physical products, lifestyle brands, and service-based businesses.

Key features:

• Builds trust and authenticity by showcasing real customer experiences.
• Great for demonstrating tangible products like fitness gear, home appliances, or travel services.
• More engaging for audiences who respond well to emotional and relatable storytelling.

Live-action videos range from $5,000 to over $20,000.

Trip case travel app

This product explainer video features live-action footage to showcase the app’s functionality in real-world scenarios. The video demonstrates how TripCase simplifies travel planning by describing how the main character uses the application and its services.

Tilleo

Want to add a sense of humor to your product explainer video? This video from Tilleo does a good job! It embraces a fun and engaging style, perfectly aligning with their “enter-trainment” product. By featuring a lively presenter, the video conveys enthusiasm and personality, drawing viewers in and effectively demonstrating the platform’s playful and entertaining aspects.

2 Methods to Make an Effective Product Explainer Video

Having explored a diverse range of product explainer video types and witnessed their effectiveness through real-world examples, you might be feeling inspired to create your own. But where do you begin? Turning that inspiration into a tangible, effective video requires a structured approach. 

So, whether you choose a DIY approach or hire a professional vendor, we’ll lay out a clear, actionable plan to help you turn your ideas into a compelling product explainer video.

Approach 01: DIY

1. Define your goal & audience

Before you even think about animation or camera angles, pinpoint exactly what you want your video to achieve. Are you aiming to generate leads, increase brand awareness, or drive direct sales? A clear objective will guide every decision you make. 

Equally important is understanding your audience. Who are you trying to reach? What are their pain points, and how can your product solve them? Tailor your message and visual style to resonate with their specific needs and preferences. The better you know your goal and audience, the more impactful your explainer video will be.

2. Write a compelling script

Your script is the backbone of your video. Start by addressing your audience’s problem, then introduce your product as the solution. Focus on the benefits, not just the features. Use clear, concise language and avoid technical jargon. Structure your script with a strong opening that grabs attention, a concise explanation of the product, and a clear call to action. 

Keep it brief, conversational, and engaging, making every word count. Remember to read the script aloud, and make sure it’s easily understood!

3. Choose your video style & software

The video style you choose will shape your whole explainer video. Consider a whiteboard video for education, animated for storytelling, screencast for software tutorials, or live-action for that personal touch. Different styles require different software. To help you decide, check this list:

Software	Best For	Pricing	Key Features
Vyond	2D animated explainer videos	Starts at $299/year	Character creation, pre-built templates, lip-syncing, extensive asset library
Doodly	Whiteboard animation	One-time purchase $69/year	Hand-drawn animation, easy-to-use interface, royalty-free image library, custom path drawing
Camtasia	Screencast videos	One-time purchase $299.99	Screen recording, video editing, annotations, transitions, cursor effects
Adobe Premiere Pro	Live-action & complex editing	Subscription-based ($20.99/mo)	Advanced editing tools, multi-camera editing, color correction, audio mixing, motion graphics
Animaker	Multiple styles (2D, whiteboard, etc.)	Free Plan Available, Paid plans	Template-based, drag-and-drop interface, character builder, animated graphics, voiceover tools

4. Gather or create assets

This stage involves collecting all the visual and audio elements you’ll need. If you’re creating an animated video, you’ll need character designs, backgrounds, and graphical elements. For live-action videos, you might need props, location permits, and actors. 

If you aren’t creating these assets yourself, make sure you find royalty-free images and music, or be prepared to pay for licensed assets.

5. Animate & edit the video

Now it’s time to bring your script and assets to life! In animation software, piece together your characters, backgrounds, and animations according to your storyboard. For live-action footage, import your clips into your editing software and begin cutting, arranging, and adding transitions.

Add voiceovers, background music, and sound effects to enhance the video’s impact. The editing process is where you’ll truly refine the pacing, rhythm, and overall visual appeal of your explainer video. Take your time, be precise, and don’t be afraid to experiment.

6. Review & revise

Once your video is assembled, step back and watch it with a critical eye. Does the video clearly communicate your message? Is the pacing engaging? Are the visuals clear and professional? Ask colleagues or friends to watch it and provide feedback. Pay close attention to their reactions and suggestions. 

Based on the feedback, make revisions to your script, visuals, or editing to improve the video’s overall effectiveness. It’s easy to miss something when you have been so close to the content, so use a fresh pair of eyes!

7. Export & share

Once you’re satisfied with your video, it’s time to export it in the appropriate format for your target platforms. Consider factors like file size, and resolution. Optimize your video title, description, and tags to improve its search engine visibility. Share your video on your website, social media channels, and email marketing campaigns to maximize its reach.

Approach 02: Partner with a professional studio

For those with no experience in video production or limited time to craft one, partnering with a professional studio offers invaluable benefits. From expert scriptwriting to high-quality animation, a studio ensures your video effectively captures attention and drives results, saving you time, money, and potential headaches. 

Here are the key steps for a successful collaboration with the video production company:

Step	Description	Key Actions & Considerations
1. Define your objectives and audience	Lay the foundation.What do you want to achieve?Who are you targeting? Be incredibly specific. This defines the entire project.	– Define SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound. Example: “Increase website sign-ups by 20% within 3 months of video launch. – Create audience personas: Develop detailed profiles of your ideal viewers. Include demographics, pain points, goals, and preferred communication styles. – Identify key message: Distill your product’s value proposition into a concise and compelling statement that resonates with your target audience.
2. Research and select a reliable studio	Find a studio that aligns with your needs, budget, and creative vision. Don’t just look at price; assess experience, style, and communication skills.	– Portfolio review: Analyze the studio’s past work. Does their style match your brand? Do they have experience in your industry? – Client testimonials: Seek feedback from previous clients. Ask about the studio’s communication, project management, and ability to deliver on promises. – Discuss budget and timeline: Get clear, detailed quotes and timelines. Understand payment terms and revision policies.
3. Share your vision and materials	Effectively communicate your brand, product, and target audience to the studio. Provide clear and comprehensive materials to guide their creative process.	– Provide a creative brief: A detailed document outlining your project goals, target audience, key message, brand guidelines, and desired video style. – Share existing assets: Provide logos, brand colors, fonts, product photos, and any other relevant materials to ensure brand consistency. – Schedule a kick-off meeting: Discuss your vision in detail with the studio team. Answer their questions and address any concerns they may have.
4. Review the production process	Stay involved and provide feedback at each stage of the production process. Ensure the video aligns with your vision and effectively communicates your message.	– Script review: Provide detailed feedback on the script. Ensure it accurately reflects your product and resonates with your target audience. – Storyboard approval: Review the storyboard to ensure the visual style, pacing, and storytelling effectively convey your message. – Animation feedback: Provide constructive feedback on the animation. Focus on clarity, visual appeal, and brand consistency.
5. Finalize and distribute your video	Review the final video, make any necessary adjustments, and prepare for launch. Strategically distribute your video to reach your target audience and achieve your goals.	– Final Review: Ensure the video meets all your requirements and is error-free. – Optimize for distribution: Optimize the video for various platforms (website, social media, YouTube) by using relevant keywords, tags, and descriptions. – Develop a distribution plan: Outline how you will promote your video to reach your target audience. Consider using paid advertising, social media promotion, and email marketing.

What Makes an Effective Product Explainer Video

Following a structured process is key to producing a product explainer video that looks professional and delivers the right message. However, even with a polished production, a video will only succeed if it connects with the audience and clearly communicates the product’s value.

So, what makes some explainer videos stand out while others fade into the background? The answer is revealed in the following part.

Laser-focused script highlighting product benefits

A truly effective explainer video starts with a laser-focused script that directly addresses the viewer’s needs and desires. Instead of dwelling on features, the script should relentlessly highlight the benefits of your product. What problems does it solve? How does it make the viewer’s life easier, better, or more successful? 

Equally important, cut out anything that doesn’t directly contribute to this core message and remember: viewers care about what’s in it for them.

Target audience focus

Understanding your target audience deeply – their pain points, aspirations, and preferred communication styles – is crucial. Your video should use language, visuals, and a tone that resonates with them. This means avoiding jargon they won’t understand, showcasing scenarios they can relate to, and presenting solutions that directly address their problems. 

Compelling product narrative

A memorable product explainer video tells a compelling story, not just a list of features. Craft a narrative that hooks the viewer from the start and keeps them engaged throughout. 

This could be a story about a customer who overcame a challenge using your product, or a journey that demonstrates the value your product provides. Storytelling humanizes your brand and makes your product more relatable. 

Product-centric visuals

The visuals in your explainer video should always serve a clear purpose: to illustrate and enhance your product’s message. Avoid generic stock footage or irrelevant animations. Instead, focus on visuals that directly showcase your product in action and highlight its key benefits. Remember, your goal is to capture attention and convey the essence of your product effectively.

Intuitive product explanation

Even if your product is highly technical, your explanation should be easily digestible. Your explanation should be clear, concise, and easy for anyone to understand, regardless of their prior knowledge. Break down complex concepts into simple steps, use relatable analogies, and avoid technical jargon. Visual aids like screen recordings, diagrams, and animations can further clarify your message. 

Emotionally engaging & brand-aligned visuals

Beyond just explaining your product, an effective video creates an emotional connection with the viewer. Use visuals that evoke positive emotions, like trust, excitement, or relief. Your visuals should also be consistent with your brand identity, reflecting your brand’s values, personality, and aesthetic.

Clear & compelling product-focused call to action

Every effective product explainer video ends with a clear and compelling call to action. Tell viewers exactly what you want them to do next. Use action-oriented language like “Get Started Today,” “Learn More,” or “Contact Us Now” to encourage them to visit your website, sign up for a free trial, or contact your sales team. 

Don’t leave viewers wondering what to do after watching your video. A strong call to action guides them towards the next step in the customer journey.

Get High-quality Product Explainer Videos with F. Learning Studio 

Here at F. Learning Studio, we don’t just create videos; we craft engaging experiences. Are you struggling to simplify complex product features? Do you want to boost your brand with visually stunning and strategically aligned explainer videos? Keep reading to discover why F. Learning Studio is the perfect partner for your next product explainer project.

Expert in simplifying complex features of products

Not all products can be explained in a single sentence, but that doesn’t mean they should feel overwhelming. F. Learning Studio takes complex product features and breaks them down into engaging, digestible stories that make sense to your audience. Instead of technical jargon or lengthy descriptions, we craft explainer videos that highlight real-world applications, customer benefits, and problem-solving capabilities. 

Our team works closely with you to identify key product functionalities and translate them into compelling narratives that resonate with your customers, driving higher engagement and stronger conversion rates.

Provide custom product explainer videos aligned with your brands

Your product is unique, and your explainer video should be too. At F. Learning Studio, we don’t rely on generic templates or one-size-fits-all approaches. Instead, we tailor every aspect of the video—from the script and visuals to the animation style—to reflect your brand identity and business goals. 

This ensures that your video not only explains your product effectively but also reinforces your brand identity and builds brand loyalty.

✅ Animation styles we offer:

• Whiteboard animations: We have various options for whiteboard video production for fixed budgets.
• Motion graphics: We create explainer videos that captivate the viewer through movement and aesthetics.
• Hand-drawn style: We meticulously craft each frame to ensure that your product is told with a touch of authenticity and charm.

Boost your product explainer videos with learning design expertise

A great product explainer video isn’t just about looking good—it’s about delivering information in a way that sticks. That’s where learning design makes all the difference. At F. Learning Studio, we go beyond traditional animation by analyzing and incorporating the audience’s backgrounds and their demographic into our videos. 

This meticulous approach ensures that your videos are not just visually appealing, but also incredibly effective at conveying your message and driving desired outcomes.

✅ Ready to experience the F. Learning Studio difference? We invite you to:

• Request a FREE Animation Demo: See how our explainer video can make your products shine and stand out from the rest.
• Schedule a FREE Strategic Consultation: Discuss your project goals with our team and receive a tailored video strategy designed to achieve your specific business objectives. 

Conclusion

Hopefully, these examples and tips have sparked your creativity and inspired you to envision the possibilities a product explainer video can unlock for your brand. Don’t wait any longer to clarify your product’s value to potential customers. If you’re ready to immediately elevate your product marketing with a professionally crafted and impactful product explainer video, reach out to F. Learning Studio today!

• WhatsApp: (+84) 378 713 132
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Read more:

• Cost of An Explainer Video – A Price Guide for Any Budget in 2025
• 10 Custom Explainer Video Services to Make Your Brand Shine
• 10 Best 2D Explainer Video Production Companies to Hire 2025