From DIY tools to high-end animation studios, the sheer number of explainer video packages is overwhelming. Should you go for the cheapest option? Invest in a premium package? Or find a freelancer? 

To help you cut through the noise, we’ll give you a cost overview of explainer videos and factors driving the cost. By the end, you’ll have a clear picture to confidently choose the right package—one that aligns with your needs, budget, and long-term strategy.

What Should You Expect from an Explainer Video Package?

An explainer video package typically includes scriptwriting, storyboarding, animation, voiceover, sound design, and revisions. 

Basic packages offer simple 2D animations with limited revisions, while premium and custom packages provide high-quality, bespoke animations, professional voiceovers, and advanced motion graphics. 

Explainer Video Packages by Professional Studios

With an array of services and offerings, how do you begin to find the best option? The good news is we’ve collected popular options to help you find your place in the world of explainer videos. In general, explainer video packages range from under $1000 to $10,000, with details of each presented in the table below:

Package	Estimated pricing range	Duration	Features	Best for
Basic	$1,500 –  $3,000	30 to 60 seconds	– Simple 2D animations – Basic script assistance – Standard voiceover (limited options) – Stock music & basic sound effects – Limited revisions (1-2 rounds)	Quick social media ads, internal presentations
Standard	$3,000 – $6,000	60 to 90 seconds	– Custom 2D animations & illustrations – Professional scriptwriting – High-quality voiceover with multiple options – Background music & sound effects – More detailed storyboarding – Multiple revision rounds (2-3)	Product explainers, service overviews
Premium	$6,000 – $10,000	90 seconds or longer	– Advanced 2D/3D animations – High-end scriptwriting & storytelling – Bespoke character design & branding – Premium voiceover artists (accents, multiple languages) – Fully customized music & sound effects – Unlimited revisions (within reason)	Explainer videos for high-converting marketing campaigns and TV commercials
Custom	Starts at $10,000	Flexible, based on project requirements	– Fully tailored animation (2D, 3D, motion graphics, or interactive elements) – Unique, high-quality assets & detailed character design – Strategic consultation on storytelling & branding – Dedicated project management & frequent updates – Multilingual versions if needed – Unlimited customization & revision flexibility	Educational content, complex animated storytelling

Explainer video packages offered by TOP companies 2025

Beyond general package tiers, let’s look at real-world offerings. Below are specific explainer video packages from leading companies in 2025, allowing you to directly compare pricing, production timelines, and key features to inform your choice.

Company	Packages	Pricing	Production time	Key elements included
F. Learning Studio	– Whiteboard explainer video – Motion graphic – Character animation  – Hand-drawn explainer video	Contact us for a quote in 24h		– FREE consultation – Learning design strategy – Scriptwriting – Concept design – Storyboard & illustration – Animation & Compositing – Voiceover
Top explainers	30-second explainer video package	$497	7-10 days	– 30-second pro animation – Unlimited revisions – Voiceover – 75-word script – Ready-to-use .mp4 file
30 Second Explainer Videos	30-second animated explainer video	$297	1 week	– Script creation – Voiceover – 2 rounds of changes – File delivered in HD 1080p – Background music – Personal project manager – 60 -day money-back guarantee
Fatjoe	1-minute animated explainer video	$264	1 week	– Specialist animators – Explainer video or VSL – Branded animation – Motion graphics – Script included – Choose human voiceover – 16:9 ratio (Landscape)

Must read: Cost of An Explainer Video – A Price Guide for Any Budget in 2025

9 Key Factors Influencing Explainer Video Cost

While these standard explainer video packages offer a helpful starting point, it’s essential to understand what’s driving those price tags. The cost can vary wildly in price depending on factors like animation style and video length.

So, beyond the names and rough figures of each tier, the underlying components are the determining factors of the price. If you want to have greater insight into the best option for you, understanding what affects the price will give you the greatest potential for unlocking the best solutions.

Video style & animation complexity

The animation style is a primary cost driver. Simpler styles like whiteboard animation generally range from $2,000 to $10,000 per minute. More elaborate 2D explainer videos can cost between $5,000 and $15,000 per minute, while complex 3D animation can easily reach $10,000 to $20,000 per minute. 

Read more: 2D Explainer Video Price: How Much Does It Cost in 2025?

Video length

Naturally, the longer the video, the more it will cost. This is because longer videos require more scriptwriting, animation or filming time, voiceover work, and editing. Aim to convey your message as concisely as possible without sacrificing clarity. Careful planning and a well-structured script are key to keeping the video length – and therefore, the cost – under control.

Scriptwriting & Storyboarding

A compelling script and storyboard are essential for an effective explainer video. Hiring experienced copywriters and storyboard artists can add to the cost, but it’s a worthwhile investment. A professionally crafted script ensures clear messaging and engagement, while a detailed storyboard provides a visual roadmap for the entire production process.

Voiceover

The voiceover is another significant factor. The cost depends on the voice actor’s experience, accent, and the length of the script. Professional voice-over artists command higher fees. Opting for a less experienced voice or one that is less suitable for the project will cut costs, but it might also detract from the overall quality of the video.

Music & sound effects

The music and sound effects used in your explainer video also contribute to the cost. Using royalty-free music is generally more affordable than commissioning a custom-composed score. However, high-quality sound effects can enhance the viewing experience and create a more immersive feel. 

Revisions & feedback rounds

The price is directly affected by the number of revision rounds included in the package. More revisions mean more time spent by the video production team. 

Provide clear and concise feedback to minimize the need for excessive revisions. Careful planning and clear communication can save you time and money.

Project management & communication

Dedicated project managers help ensure smooth communication, timely delivery, and overall project success. The level of project management support provided can affect the cost. Larger studios with dedicated project management teams typically charge more than freelancers or smaller companies.

Custom assets

Using custom-designed illustrations, graphics, or characters will increase the cost compared to using stock assets. Custom assets can help differentiate your video and create a unique brand identity. However, they also require more time and expertise to create, resulting in a higher price tag. 

Turnaround time

The turnaround time is a major factor, but it’s often overlooked. Rushing the production process (requiring a very short turnaround time) almost always increases the cost. Video production requires time and is a delicate process, and short turnaround times often result in the need for additional resources. If time isn’t of the essence, this is often a great way to save money.

Hidden Cost to Consider for Explainer Video Packages

Even with a handle on the key cost drivers above, it’s essential to be aware of potential “hidden costs” that can quickly inflate your budget and lead to unwanted surprises. Understanding where extra and unstated costs come from will allow you to sidestep the most costly errors.

5 Tips to Choose the Right Explainer Video Package for Your Project

​​Now that you have a clear understanding of the standard explainer video package options available from professional studios and the key factors influencing their cost, you’re well-equipped to start making informed decisions. To ensure you select the right package – one that truly delivers on your specific objectives – consider these actionable tips for choosing an explainer video package tailored to your project.

Define your video needs and goals

Before selecting a package, clarify your objectives. Are you creating a product explainer, educational content, or a promotional ad? Understanding your target audience, key message, and distribution channels (social media, website, ads) will help you choose the right animation style, length, and level of detail.

Set a realistic budget

​​Explainer video costs vary significantly, from DIY tools ($10-$50/month) to premium studio productions ($10,000+). Determine how much you can invest based on your business size, expected ROI, and quality expectations. Remember to factor in potential hidden costs, and be prepared to prioritize features and quality based on your budget limitations. This will help to narrow down appropriate packages for your project.

Understand the scope of the package

Not all packages include the same services. Some cover scriptwriting, voiceovers, animation, and sound effects, while others may require additional fees for custom characters, extra revisions, or source files. Always review what’s included to avoid unexpected costs and ensure the package aligns with your needs.

Evaluate the vendor’s portfolio and expertise

Look at the provider’s previous work, animation quality, storytelling approach, and industry experience. A strong portfolio should match your brand’s style and message. Check reviews and case studies too to assess customer satisfaction and reliability, ensuring you work with a skilled team that understands your vision.

Ask about revisions & support

Understand the vendor’s revision process and how many rounds are included in the package. Also, inquire about ongoing support for hosting, distribution, and potential updates to the video. Knowing the level of support you’ll receive post-production is essential for maximizing the long-term value of your investment.

Crafting Explainer Videos: DIY Tool Packages

Are you looking for a way to save some capital? To stay within your budget, maybe you would like to try doing the explainer video yourself. If you are the type that prefers to make the video in-house, then the DIY market is a good option for you.

Tool	Pricing	Key Features	Best for
1. Vyond	Starts at $49/month	– Customizable characters & animations – AI-powered voiceovers – Drag-and-drop interface	Business presentations, training videos, internal communication
2. Animaker	Starts at $10/month	– Pre-built templates – Simple animated characters & backgrounds – Text-to-speech option	Social media videos, short marketing animations, startups
3. Doodly	Starts at $39/month	– Whiteboard animation – Hand-drawn effect – Easy drag-and-drop	Educational videos, explainer videos with a storytelling focus
4. Powtoon	Starts at $19/month	– Animated & live-action video combinations – Custom branding options – Pre-made templates	Marketing videos, corporate explainer videos, presentations
5. Toonly	Starts at $39/month	– Cartoon-style character animations – Simple drag-and-drop tool – No animation experience needed	Fun, engaging explainer videos, storytelling-based content
6. Biteable	Starts at $29/month	– Pre-made templates – Stock footage & animation library – Quick, simple editing	Quick promotional videos, social media content, ads
7. Renderforest	Free basic plan, Paid from $9.99/month	– AI-powered video creation – Logo animations & explainer video templates	Branding, logo reveals, quick explainer videos
8. Moovly	Starts at $25/month	– Advanced animation & stock media integration – Custom branding & voiceover support	Corporate training, marketing campaigns, professional-grade explainer videos

Why Partner with F. Learning Studio for Explainer Video is the Right Choice?

While DIY tools offer a path to affordability, the learning curve and time commitment can be steep. If you prefer a fully managed, expert-driven solution, F. Learning Studio provides comprehensive explainer video packages, handling everything from initial concept to final delivery, tailoring each video to your unique needs.

Provide comprehensive explainer video packages for every industry

At F. Learning Studio, we specialize in crafting explainer videos tailored to diverse industries, including technology, education, finance, and healthcare. With 9+ years of experience and 100+ satisfied global clients, we take the daunting work off your hands – just share your core message, and we’ll bring it to life with engaging visuals and storytelling.

🔹 MODO – Transformed complex energy data management into a clear, engaging explainer video.
🔹 Cargoful – Simplified logistics software processes through dynamic animation and storytelling.
🔹 XL Feet – Used a narrative-driven approach to showcase the brand’s story compellingly.

Whatever your industry, we tailor our approach to ensure your message is delivered effectively, creatively, and with impact.

Streamlined animated explainer video process

Creating an explainer video doesn’t have to be overwhelming. We’ve perfected a smooth, step-by-step process that removes the hassle from your shoulders. All you need to do is provide your brief, follow our expert guidance, and let us do the heavy lifting. 

From scriptwriting to animation, voiceover, and final delivery, we ensure your video is polished, impactful, and delivered on time—without the stress.

Utilize learning design expertise to boost retention and absorption in explainer videos

You can expect more than captivating visuals when partnering when choosing our explainer video packages. By incorporating proven learning design principles, we ensure that every explainer video is structured for maximum comprehension, retention, and engagement. 

Whether you’re training employees, educating customers, or simplifying complex topics, our videos are optimized to deliver clear, memorable messaging that drives action. 

Conclusion

Choosing explainer video packages is an investment in your brand’s success. By carefully considering your objectives, budget, and the factors outlined in this guide, you can make a smart decision that yields a significant return. 

Are you ready to take the step? Let F. Learning Studio help you craft a video strategy that is high-quality, efficient, and be tailored to your unique business needs. Contact us and explore your creative possibilities!

• WhatsApp: (+84) 378 713 132
• Email: [email protected]
• Fanpage: https://www.facebook.com/f.learningstudio
• LinkedIn: ​https://www.linkedin.com/company/f-learning-studio/​

Read more:

• 10 Custom Explainer Video Services to Make Your Brand Shine
• Affordable Explainer Video for Business: Budget-Friendly Guide
• Animated Explainer Video: 2025 Guide with 12 Examples