Corporate culture video production lets you show, not just tell, what makes your workplace unique. A great culture video captures the real energy of your team, the values that guide your work, and the initiatives that set you apart—from everyday interactions to community impact. Done right, it becomes a magnet for talent and a cornerstone of brand identity.
In this guide, we’ll share 10 standout examples, highlight the TOP 10 production companies, outline cost ranges, and give you a proven workflow and best practices to bring your company culture to life.
- What Is a Corporate Culture Video And Why It Matters
- 12 Examples of Corporate Culture Video for Inspiration
- 1. F. Learning Studio x Guardian Group
- 2. What’s it like to work at Google?
- 3. Netflix culture: Freedom and responsibility
- 4. HubSpot’s company culture
- 5. Zendesk – Digital first: How we work
- 6. Uniper’s Strategy Journey
- 7. IKEA London – Come see the wonderful everyday at work
- 8. Working at Amazon
- 9. What’s it like to work at Figma?
- 10. Life at Duolingo: An office tour!
- 11. Working at Dropbox
- 12. Bolt – Come build with us
- Top 10 Corporate Culture Video Production Companies
- How Much Does It Cost to Produce a Corporate Culture Video
- Best Practices for Creating Corporate Culture Video
- Partner with F. Learning Studio to Create Your Impactful Corporate Culture Video
- Conclusion
What Is a Corporate Culture Video And Why It Matters
A corporate culture video is a short, engaging video that showcases your company’s values, work environment, and people to reflect the true essence of your workplace culture.
Why it’s essential for your business:
- Attracts top talent by giving job seekers a real sense of your work environment.
- Boosts employee engagement through shared identity and pride.
- Strengthens employer branding by showing what makes your company unique.
- Simplifies onboarding by visually introducing team values and workplace norms.
- Builds trust and transparency with clients, partners, and future hires.
- Makes your message memorable through visual storytelling and emotion.
- Helps communicate culture across locations in hybrid and remote teams.
Want a culture video that truly reflects your team? Let’s bring your values to life with custom animation that connects, educates, and inspires. Contact us today for a FREE consultation.
12 Examples of Corporate Culture Video for Inspiration
Looking to craft your own standout culture video? Sometimes the best inspiration comes from seeing how others have done it. From bold storytelling to subtle brand expression, these real-world examples showcase the many creative directions you can take — and how powerful a well-made video can be.
1. F. Learning Studio x Guardian Group
This culture video stands out with its polished animation, which transforms potentially dense HR messaging into a visually engaging and easy-to-digest narrative. It uses visual metaphors, color psychology, and character design that resonated with the target audience’s preferences to convey organizational values clearly and memorably.
2. What’s it like to work at Google?
Featuring actual Googlers across different roles, the video gives viewers authentic insight into the company’s day-to-day life and values. Plus, it combines candid interviews with informal visuals to create a warm, approachable atmosphere, making complex organizational culture feel tangible and inviting.
3. Netflix culture: Freedom and responsibility
This corporate culture video opens with a striking, memorable theme—“freedom and responsibility”—that immediately conveys Netflix’s core cultural ethos, setting the tone with clarity and confidence. The format balances direct interview segments with casual group conversations, subtly hinting at a culture of transparency and equality
4. HubSpot’s company culture
Featuring real HubSpot employees discussing what they love about their workplace, the video brings genuine passion and credibility — much stronger than scripted testimonials. We also like the casual, conversational style that makes culture feel accessible and human, inviting viewers to connect emotionally rather than just observe.
5. Zendesk – Digital first: How we work
This video effectively communicates Zendesk’s “digital first” work culture by emphasizing flexibility, inclusivity, and trust in a remote work environment. Visually, it uses a clean, modern animation style combined with relatable, diverse characters and simple icons to support the message clearly and accessibly.
6. Uniper’s Strategy Journey
The video clearly situates Uniper’s culture within its overarching corporate strategy, crafting a strong narrative that connects values with actionable goals.
By emphasizing decarbonization, customer focus, and supply security, it reinforces a sense of purpose and shared direction—key pillars that align both internal culture and external messaging.
7. IKEA London – Come see the wonderful everyday at work
This clip is a visual delight—infused with IKEA’s signature warmth, it wraps up workspace scenes, team routines, and the colorful London backdrop into one inviting narrative. It feels like a personal invitation: “Come see our world,” rather than “Here’s what we do.”
8. Working at Amazon
This video gives you a warm and candid peek into Amazon’s everyday work life, showcasing real employees doing real things. It feels like being on the inside, sharing snippets of teamwork, hustle, and employee pride. The visuals strike that perfect balance between energetic work scenes and personal moments, making the company’s values feel lived-in and relatable. Overall? It’s welcoming, genuine, and just the right mix of professional and human.
9. What’s it like to work at Figma?
This video feels like a genuine team hangout—featuring real Figma employees sharing snippets of their remote lives across design, engineering, and support. It creates an authentic and inclusive vibe, showing a diverse team collaborating from kitchens, home offices, and coffee corners.
10. Life at Duolingo: An office tour!
Another breath of fresh air from Duolingo. The company opens its doors (and hearts) to show off its vibrant, multilingual office culture in a way that feels like a guided tour with a friend. Real employees, diverse backgrounds, and colorful spaces come together to create a lively, welcoming atmosphere that’s both playful and purposeful.
11. Working at Dropbox
This clip “interviews” different mascots who represents Dropbox employees and shares about their work. It beautifully blends grounded dedication with playful moments, making the workplace feel both inspiring and down-to-earth. The visuals and tone strike that sweet spot between focus and fun, showing that serious work and joyful culture can go hand in hand.
12. Bolt – Come build with us
The video invites viewers to join Bolt’s fast-growing adventure across Europe and Africa, with visuals that embody energy, innovation, and forward momentum. It uses bold, vibrant green as a visual anchor, creating instant brand recognition and emotional warmth throughout the narrative. The tone strikes a modern, aspirational vibe—casual yet confident—painting Bolt’s culture as exciting, inclusive, and built for impact.
Read more:
- 8 Different Types Of Training Videos And When To Use Them
- Top 15 Corporate Training Video Examples to Inspire You
Top 10 Corporate Culture Video Production Companies
| Company | Overview | Key Services |
| F. Learning Studio | Animation-first studio specializing in educational and corporate culture content, with a strong foundation in instructional design. | Whiteboard animation, Motion graphics, Character animation, Frame-by-frame animation |
| Demo Duck | Creative studio focused on storytelling-driven videos for business and education. | Explainer videos, Demo videos, Product sizzles, Commercials |
| Wyzowl | One of the longest-running explainer video studios with a focus on clarity and simplicity. | Animated explainer videos, Marketing videos, Training videos, Sales videos, Video ads |
| Venture Videos | UK-based agency known for high-end video production and strong B2B branding, especially in SaaS. | Corporate videos, Animation, Event filming, Recruitment & training videos, Social content |
| True Film Production | US-based production company offering strategy and video services for events, meetings, and internal culture. | Event videos, Corporate storytelling, Animation, Explainers |
| Epipheo | One of the pioneers of explainer videos, known for breaking down complex ideas in approachable ways. | Explainer videos, Live-action, Trade show videos, Educational content, Social media videos |
| Vidico | High-end creative partner for startups and tech firms; combines sleek design with deep product focus. | Explainer videos, Product videos, 2D & 3D animation, Commercials |
| Clum Creative | Full-service agency blending strategy and scalable creative for corporate teams and agencies. | 2D/3D animation, Creative concept development, Scalable partnerships, Video production |
| Beverly Boy Productions | Global production network offering multilingual video services in 100+ cities worldwide. | Corporate videos, Commercials, Event coverage, Business videos, Training, Animation |
| Sparkhouse | Orange County-based agency known for blending digital marketing with compelling visual storytelling. | Product videos, Brand storytelling, Animations, Social media content, Photography |
Tips to Work with a Corporate Culture Video Production Company
Now that you’ve explored the top 10 production companies and their specialties, the next step is knowing how to work with them effectively. Partnering with the right team is just the beginning—success depends on how clearly you collaborate, communicate, and plan. Here are some proven tips to ensure a smooth process and a high-impact final video:
- Clarify your goals from the start: Define what success looks like: Is it stronger recruitment? Better onboarding? Internal engagement?
- Share your brand and culture assets early: Provide your logo, colors, brand tone, values, mission statements, and any past videos that reflect your voice.
- Involve real employees when possible: Whether it’s voiceover quotes, interviews, or cameos, using actual team members makes your culture feel real.
- Choose the right format for your audience: Use animation for clarity or creativity, and live-action if you want to showcase your team and workplace vibe.
- Review script and storyboard carefully: Make sure they reflect your culture, tone, and message before moving forward.
- Plan for feedback rounds and timeline buffers: Build in 1–2 rounds of feedback and avoid rushing the creative process.
- Ask for multiple versions: Request social cutdowns, shorter teasers, or internal-only edits so you can reuse the video across platforms.
- Ensure usage rights and deliverables are clear: Confirm you’ll receive final exports in multiple formats and clarify voiceover, music, or character licensing terms.
- Communicate often and transparently: Treat the production company as a creative partner—not just a vendor. Open, timely communication keeps things on track.
Step-by-Step Corporate Culture Video Production Workflow
Creating a great corporate culture video isn’t just about turning on a camera or animating a few scenes—it’s about following a clear process that captures your team’s authentic spirit while aligning with your brand voice. Here’s a streamlined workflow that ensures your video is strategic, impactful, and delivered on time, especially if you’re working with an external studio.
| Phase | Main Deliverables | Time Estimate |
| 1. Discovery | Kickoff call, target audience definition, project brief, review of brand/culture assets | 2–4 days |
| 2. Scripting | Script draft, key message alignment, tone of voice approval | 3–5 days |
| 3. Storyboarding | Visual frames or scene sketches, style direction, animation flow plan | 5–7 days |
| 4. Voiceover & Music | Voiceover casting + recording, background music selection, licensing setup | 2–3 days |
| 5. Production | Animation or live-action filming, b-roll capture, rough cut assembly | 5–10 days (depending on the video length, style, complexity…) |
| 6. Post-production | Final editing, visual polish, subtitles, brand color grading, feedback rounds | 3–6 days |
| 7. Delivery | Export in multiple formats (social, web, internal), hosting support, version control | 1–2 days |
| 8. Launch & Feedback | Internal rollout or social release, view analytics setup, team feedback collection | Ongoing |
How Much Does It Cost to Produce a Corporate Culture Video
Corporate culture videos vary widely in cost depending on style, production complexity, and length. Whether you’re creating a short animated intro or a cinematic live-action film, it’s important to align your budget with your goals and audience. Below is a general pricing guide to help you understand what to expect when planning your project.
| Types of Video | Pricing (per minute) | Ideal Use Case / Length |
| Motion Graphics | $1,500 – $5,000 | 1–3 minutes — great for showcasing abstract ideas or values |
| Whiteboard Animation | $1,000 – $3,500 | 1–2 minutes — ideal for simplifying processes or onboarding |
| 2D Animation | $2,000 – $8,000 | 1–3 minutes — engaging, character-driven storytelling |
| 3D Animation | $2,000 – $10,000+ | 1–2 minutes — visually striking, best for innovation-centric brands |
| Live Action | $4,500 – $6,500 | 2–4 minutes — works well for office tours, testimonials, and team features |
Still have concerns about the price? Check out the detailed breakdown: Corporate Video Production Costs in 2025 [Full Pricing Guide]
Best Practices for Creating Corporate Culture Video
A successful corporate culture video does more than just showcase your office or recite company values—it tells a story that makes people feel something. Whether you’re working with animation, live action, or a mix of both, following these best practices will help your video resonate with both employees and future talent.
| Best Practice | Why It Matters |
| Define a clear purpose | Clarifies your message and ensures the video supports your goals (e.g. hiring, onboarding). |
| Keep it authentic | Audiences connect more with real people and unscripted moments than polished slogans. |
| Tell a story, not just facts | Story-driven content is more engaging and memorable than listing information. |
| Show, don’t tell | Visual examples of culture (teamwork, rituals, spaces) are more powerful than narration alone. |
| Include diverse voices | Featuring different roles, backgrounds, and departments reflects an inclusive culture. |
| Keep it short and focused | A 1–3 minute video is ideal for attention spans, especially on social platforms. |
| Maintain brand consistency | Using your brand colors, tone, and style reinforces identity and professionalism. |
| Plan for multi-platform use | Design versions for web, social media, onboarding, and internal training from the start. |
| End with a call to action | Prompt viewers to explore careers, meet the team, or learn more about the company. |
Partner with F. Learning Studio to Create Your Impactful Corporate Culture Video
Looking for a culture video that actually feels like your team? That doesn’t just look pretty—but connects, educates, and inspires? That’s exactly what we do at F. Learning Studio.
We help companies bring their values to life through custom animated videos that reflect their people, personality, and purpose. And yes—we make it fun, too! With deep roots in instructional design and experience in corporate training, we specialize in turning your culture, values, and people into videos that actually resonate.
Let’s take a closer look at what makes our approach different:
Bring your company values to life through animation
Let’s face it—corporate values can sound vague. We make them visual, relatable, and easy to remember with.
- Custom animation styles to match your brand tone (from playful to professional)
- Characters, symbols, and metaphors to turn abstract values into real-world visuals
- Diverse representation that helps everyone feel seen
- Emotional storytelling that builds connection, not just communication
Educate and inspire with corporate culture videos that stick
We blend learning design with creative storytelling, sour culture video won’t just look great—it’ll work.
- Designed for onboarding, internal comms, and hiring
- Based on instructional design principles, so the message lands and lasts
- Ideal for teams with remote, hybrid, or global staff
Case in point:
As part of their HR transformation, Guardian Group sought to foster a more engaging, creative workplace culture. Their existing strategy documents were dense and uninspiring, limiting employee understanding and buy-in.
F. Learning Studio transformed these materials into animated videos that reflected the Caribbean cultural context, simplified key messages, and celebrated inclusivity. The result? Higher engagement, faster adoption of the new evaluation system, and a clearer connection between strategy and everyday employee experience.
From script to screen: We handle it all
You shouldn’t have to manage five different freelancers or become a project manager just to get one great video. At F. Learning Studio, we offer an end-to-end production experience that’s smooth, reliable, and built around your goals.
- Full-service workflow: script, storyboard, animation, voiceover, delivery
- Multiple format exports (web, onboarding, social cutdowns, internal decks)
- Built-in feedback checkpoints to keep you in the loop
- Global-friendly collaboration (we work across time zones—seamlessly)
Whether you want a bold recruitment video or a heartfelt internal story, we’re ready to jump in and co-create something unforgettable. Book a FREE consultation to turn your values into visuals that make people feel your culture.
Conclusion
Corporate culture video production is about showing who you really are and inviting others to be a part of it. When done right, it builds trust, sparks engagement, and helps people feel connected whether they’re on day one or year ten. If you’re ready to turn your team spirit into a story people remember, F. Learning Studio is here to help. Contact us to share your company story and turn it into a meaningful video.
- WhatsApp: (+84) 378 713 132
- Email: [email protected]
- Fanpage: https://www.facebook.com/f.learningstudio
- LinkedIn: https://www.linkedin.com/company/f-learning-studio/
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Sean Bui, the founder and creative director of F.Learning Studio, is a respected leader in the e-learning and multimedia production industry. With over 10 years of experience, he has dedicated his career to helping organizations create engaging and impactful learning experiences.
Under his leadership, F.Learning Studio has grown into a trusted partner for organizations in the education, healthcare, and corporate training sectors, producing over 2,000 minutes of educational animation.

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