Video for Corporate Communications: Top 10 Examples in 2025

Video for corporate communication is no longer optional. As 84% of all internet traffic is video, it becomes the dominant way people consume information. However, while marketing has embraced video, many corporate functions still struggle to use it effectively. Poor engagement, message fatigue, and lack of clarity continue to plague internal and external efforts alike.

This guide will unpack how video for corporate communications can address these gaps. You’ll explore 10 real-world examples in action, get a pricing breakdown, and walk away with practical tips to elevate your communication strategy.

Before getting stuck in, let’s take a few seconds to watch an example of a video for corporate communication first:

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What is Corporate Communication Video

Corporate communication refers to how a company conveys messages—internally to employees and externally to stakeholders, customers, partners, and the public. It includes all forms of messaging that shape the company’s image, align internal culture, manage information flow, and build relationships. 

• Builds trust and transparency with both internal and external audiences
• Strengthens brand image through consistent messaging and storytelling
• Improves employee engagement by keeping teams informed and connected
• Supports change and alignment during transitions, growth, or restructuring
• Boosts public perception through thought leadership, CSR, and community updates

Popular Types of Corporate Communication Video for Businesses

Corporate communication isn’t one-size-fits-all, and neither are the videos used to support it. From internal updates to external announcements, different objectives call for different formats. So, let’s explore the most common types of corporate videos and when to use each for maximum impact. 

	Types of corporate communication videos	Description
Internal corporate communication	Onboarding/training video	These videos help new or existing employees understand company tools, processes, and expectations, offering a consistent, scalable way to train teams effectively.
	Announcement videos	Used to share important news, such as product launches, leadership changes, or strategic updates.
	Company culture videos	These showcase the organization’s values, work environment, and people to reinforce internal identity and attract like-minded talent externally.
	Recruitment videos	Designed to attract potential candidates by highlighting what it’s like to work at the company, the team dynamics, and growth opportunities.
	Policy and compliance videos	These simplify complex policies, procedures, or regulations, helping employees understand and follow standards while reducing legal risk.
	Employee testimonials	Featuring real employee stories, these videos build internal pride and serve as authentic voices to inspire, recruit, or showcase company values.
	Diversity and inclusion awareness videos	These communicate the company’s commitment to DEI, highlight real initiatives, and foster a more inclusive and respectful workplace culture.
External corporate communication	Product videos	Used to explain, promote, or demonstrate a product’s features and benefits in a way that drives interest, understanding, and sales.
	Customer testimonials videos	Real customers share their experiences, building trust and social proof to support marketing, sales, or stakeholder communication.
	CSR videos	These highlight a company’s social or environmental efforts, helping build goodwill and deepen emotional connections with both internal and external audiences.
	Public announcement videos	Created for broader audiences, these communicate time-sensitive or high-visibility messages such as crisis responses, policy changes, or major events.

Dynamic Styles for Corporate Communication Videos

Style plays a huge role in engagement, whether you’re aiming for clarity, emotional impact, or brand alignment. Let’s explore the different video styles available and how each influences perception and cost.

2D animation

​​This flat, illustrated style is perfect for simplifying complex ideas with charm and clarity. It’s a popular choice for training, explainers, and internal messaging that needs to be both informative and easy to follow.

3D animation

3D animation excels at showcasing intricate products, visualizing data in immersive ways, or creating high-impact, cinematic visuals for corporate announcements or visionary presentations that demand attention.

Motion graphics

This is a sleek, modern option that brings text, icons, and visuals to life through clean, animated movement. It’s great for data-driven content or branded videos that need to stay professional while remaining visually engaging.

Live-action

Filmed with real people and locations, live-action videos create a personal, relatable feel. They’re a go-to for leadership messages, recruitment, testimonials, and any content that benefits from a human touch.

Screencast

This style captures your screen with voiceover, making it ideal for software demos, tutorials, and walk-throughs. It’s a cost-effective format, especially for internal training or onboarding.

Video for Corporate Communications: 10 Examples to Inspire Yours

Now that you know the types and styles available, it’s time to see them in action. These 10 curated examples from leading organizations show how video for corporate communication can be used effectively across industries and goals. Use them as inspiration and take note of what makes each one work.

1. F. Learning Studio x XL Feet

• Type: Product videos
• Style: 2D animation
• Overview: This corporate communication piece is designed to introduce and promote XL Feet, a retailer specializing in large-size shoes for men. Through a whimsical fairytale narrative, the video tells the story of a prince with exceptionally large feet who struggles to find suitable footwear until discovering XL Feet.
• What makes it effective:
  • Engaging storytelling: Utilizing a fairytale format captures viewers’ attention and makes the brand’s message more relatable and memorable.
  • Character-driven Animation: The use of a protagonist with a specific problem (large feet) allows the audience to connect emotionally and see themselves in the narrative.
  • Consistent visual style: The 2D animation maintains a cohesive and appealing aesthetic that aligns with the brand’s identity.
• Actionable tips: Craft narratives that reflect your audience’s challenges and demonstrate how your product or service provides a solution.

2. Come built with us | Bolt

• Type: Company culture/ Recruitment video
• Style: Live action
• Overview: This corporate communication video showcases Bolt’s company culture and attracts potential talent. Through dynamic visuals and employee testimonials, the video emphasizes Bolt’s innovative environment, collaborative spirit, and commitment to growth.
• What makes it effective:
  • Clear messaging: The video’s narrative clearly communicates Bolt’s mission and the opportunities available for prospective employees.
  • Inclusive representation: A diverse range of employees is featured, highlighting Bolt’s commitment to inclusivity and varied perspectives.
  • Energetic pacing and music: The fast cuts, dynamic camera work, and upbeat, driving soundtrack maintain high energy and viewer engagement.
• Actionable tips: Instead of just stating your company values, show them in action through relatable scenarios and diverse employee interactions.

3. F. Learning Studio x Guardian Group

• Type: Policy announcement video
• Style: 2D animation
• Overview: The video produced by F. Learning Studio aims to explain the vision and benefits of unifying their systems, processes, and brand identity. It highlights how the initiative will lead to improved efficiency, better customer experiences, enhanced collaboration, and overall growth
• What makes it effective:
  • Culturally relevant design: Visual elements are tailored to reflect the diverse Caribbean workforce, enhancing relatability and engagement.
  • Focused messaging: The video emphasizes the transformative aspects of the HR strategy, highlighting how it unlocks employee potential and contributes to a thriving workplace.
  • Visual storytelling: Complex ideas like system integration and process streamlining are depicted visually, making them more understandable than text-based explanations alone.
• Actionable tips: Employ diverse character animations and familiar (even if simplified) work scenarios to help employees connect with the message.

4. Google Sustainability | A carbon-free future

• Type: CSR video
• Style: Motion graphics
• Overview: This video outlines Google’s ambitious goal to operate on 24/7 carbon-free energy by 2030 across all its data centers and campuses. It positions Google as a leader not just in its own decarbonization but in enabling a cleaner grid for everyone.
• What makes it effective:
  • Showcasing innovation: Highlighting Google’s technological prowess and reinforcing its brand identity as an innovator while tackling a global problem.
  • Compelling visuals and production quality: The video uses sleek motion graphics to explain complex concepts, making it visually engaging.
  • Authoritative and optimistic tone: The voiceover is calm, confident, and hopeful, conveying expertise and a commitment to finding solutions.
• Actionable tips: Use strong visuals, such as clear graphics, to make complex topics accessible and emotionally resonant.

5. F. Learning Studio x ExEm Health

• Type: Product video
• Style: Whiteboard animation
• Overview: This is an animated explainer video designed to raise awareness about fertility and reproductive health. Through minimalist visuals and clear narration, the video simplifies complex medical information, making it accessible to a broader audience.
• What makes it effective:
  • Simplified medical concepts: The animation breaks down intricate reproductive health topics into understandable segments, aiding viewer comprehension.
  • Clean visual design: Utilizing a minimalist style with soft colors and simple line art ensures the content is approachable and non-intimidating.
  • Focused messaging: The video maintains a clear narrative, emphasizing key points without overwhelming the viewer with excessive information.
• Actionable tips: Opt for clean and straightforward designs to keep the audience focused on the message.

6. Hybrid work at Microsoft

• Type: Company culture video
• Style: Live action + Footage
• Overview: The video offers an immersive, first-person perspective of Microsoft’s Silicon Valley Campus, showcasing the company’s commitment to flexible and innovative work environments. Utilizing a custom-built FPV (First-Person View) drone, the video provides a continuous, dynamic tour of the campus, highlighting spaces designed to support hybrid work models. 
• What makes it effective:
  • Innovative visual storytelling: The use of FPV drone footage creates an engaging and modern viewing experience, reflecting Microsoft’s forward-thinking approach.
  • Emphasis on flexibility: By highlighting various adaptable work environments, the video underscores the company’s commitment to employee autonomy and comfort.
  • Integration of technology: The seamless blend of physical spaces with Microsoft’s technological tools demonstrates the company’s holistic approach to hybrid work.
• Actionable tips: Use first-person view to create authenticity and build the emotional connection with your employees.

7. Chewy Customer Testimonials

• Type: Customer testimonials
• Style: Live-action
• Overview: This video is a compilation of heartfelt testimonials from Chewy customers. Pet owners share personal, often emotional stories about their interactions with Chewy, emphasizing the company’s exceptional customer service, empathy, and willingness to go above and beyond.
• What makes it effective:
  • Authentic customer voices: Featuring real customers adds credibility and relatability to the brand’s message.
  • Diverse representation: Showcasing a variety of customers reflects the brand’s broad appeal and inclusivity.
  • Subtle brand promotion: The focus is on the customer experience and emotional impact, not on direct product selling, making the brand promotion feel organic and earned.
• Actionable tips: Use customer stories to demonstrate your company’s core values. Instead of saying you care, show an example of how you cared.

8. F. Learning Studio x MODO Platform

• Type: Product video
• Style: Motion graphic
• Overview: This animated explainer video introduces MODO Platform which helps manage data and deliver clear insight for the energy industry. Through clean visuals and concise narration, the video simplifies complex data concepts, making them accessible to a broader audience.
• What makes it effective:
  • Simplified data concepts: The animation breaks down intricate data management topics into understandable segments, aiding viewer comprehension.
  • Professional and clean aesthetic: The animation style is modern, clean, and professional, which builds credibility and aligns with a B2B audience’s expectations.
  • Brand consistency: The visual elements align with MODO’s brand identity, reinforcing brand recognition.
• Actionable tips: If your product or service is technical or has many facets, 2D animation/motion graphics can make it much easier for potential customers to understand its value.

9. Welcome to the Future

• Type: Onboarding video
• Style: Live-action
• Overview: The video welcomes new arrivals to STATION F, highlighting it as a vibrant, diverse, and innovative startup ecosystem. It humorously addresses common first-day concerns, such as getting the Wi-Fi password, and then tours viewers through essential resources and amenities.
• What makes it effective:
  • Engaging humor and characters: Use of playful elements like a Post-It Man, an alien, and light jokes keeps the viewer entertained while delivering information.
  • Friendly tone: The informal and welcoming narration reduces first-day anxieties.
• Actionable tips: Make your welcome videos exciting and dynamic to reflect the passion and drive of your organization or community, especially for innovation-focused environments.

10. Mastercard in a Minute

• Type: Product video
• Style: Motion graphic
• Overview: This short video provides a concise introduction to Mastercard as a global technology company in the payments industry. It highlights Mastercard’s extensive network that connects people, businesses, and governments across more than 210 countries and territories. 
• What makes it effective:
  • Effective use of motion graphics: Text overlays, animated icons, and quick transitions are used skillfully to highlight key messages, statistics, and service areas, enhancing understanding despite the speed.
  • Visually dynamic and diverse: It showcases a wide array of global scenarios, people, and technologies, making the brand feel omnipresent, modern, and relevant to many different aspects of life.
• Actionable tips: When time is short, use concise text overlays and animated graphics to communicate key facts, figures, or value propositions rapidly.

Want more inspirations for your project? We’ve covered it all:

• TOP 9 Internal Communication Videos to Boost Engagement
• Top 15 Corporate Training Video Examples ​​to Inspire You
• Corporate Video Production For Social Media: TOP 9 Rated Providers to Increase Profits

Video for Corporate Communications: How Much Does It Cost?

Inspired by the possibilities but wondering about the budget? You’re not alone. Corporate video production costs vary widely depending on complexity, style, and team. Here’s the breakdown of the most typical types so you can plan smarter, without sacrificing quality.

Types of videos (based on styles)	Price range
Live action	$1,500+ to $10,000+ per minute
Animated video	$1,500+ to $10,000+ per minute
Screencast video	$1,000+ to $4,000+ per minute

2 Options to Create Videos For Corporate Communications

Want to create a corporate communication video? Great. You have two main routes: DIY or working with a professional production partner. Each has its pros, cons, and ideal use cases. Let’s explore both so you can choose the right path.

Option 1: DIY route

Creating a corporate communication video in-house is a flexible and cost-effective option, especially for teams with limited budgets or fast turnaround needs. It gives you full creative control, allows for quick iterations, and can be tailored closely to your internal messaging tone and brand. With the right tools and planning, even a small team can produce professional-looking videos that engage and inform.

Step 1: Define your objective and audience

Start by identifying the purpose of the video—what do you want your audience to understand, feel, or do after watching? Pinpoint the target group (e.g., employees, customers, partners), as this will shape the tone, format, and content.

Step 2: Write a clear, focused script

Keep your script concise and aligned with your communication goal. Focus on clarity, avoid jargon, and use a conversational tone that resonates with your audience. Include cues for visuals, key phrases to highlight, and any on-screen text.

Step 3: Choose the right format 

Pick a video format that best fits your communication goals and audience. Animated videos are great for simplifying complex ideas or policies, especially when visual clarity matters. 

Live-action works well for leadership messages, culture videos, or testimonials where authenticity and personal connection are key. Screencasts are ideal for product demos or training on digital tools, offering a quick and practical walkthrough. 

Step 4: Produce your video

If you’re creating an animated video, use tools like Vyond, Animaker, or Powtoon to build scenes, add characters, and animate text or visuals according to your script. These platforms often include drag-and-drop interfaces and templates to speed things up.

For live-action or footage-based videos, use a smartphone or DSLR with good lighting and sound. Record in quiet environments, keep framing clean, and encourage natural delivery. Whether it’s a talking-head, office tour, or demo, shoot multiple takes so you have options when editing.

Check out Top 14 Animated Video Software for 2025 to choose the right tool for your video.

Step 5: Edit and brand your video

For animated videos, fine-tune transitions, pacing, and visual emphasis to match your key messages. Add voiceover narration, subtitles, and brand elements like your logo, brand colors, or music that reflects your tone.

If you’re editing live-action content, use tools like CapCut, iMovie, or DaVinci Resolve to cut down the footage, remove pauses or mistakes, and overlay branded graphics, titles, or lower-thirds. Add royalty-free background music and make sure audio levels are balanced throughout.

Step 6: Review and gather feedback

Share the draft with a small group to catch any unclear sections or visual inconsistencies. Ask for feedback on tone, clarity, and pacing—and refine based on what aligns with your goals and audience.

Step 7: Publish and distribute strategically

Choose the right internal or external channels, like your LMS, intranet, LinkedIn, or email. Add a short description or CTA, and track views or engagement if the platform supports analytics.

Must read: 6 Tips to Create Effective Training Videos

Option 2: Partner with a video production company

While the DIY route offers flexibility and cost savings, it often comes with hidden challenges—limited visual quality, lack of storytelling expertise, and time-consuming edits that stretch already busy teams. Without professional support, important messages can fall flat or feel inconsistent with your brand. 

That’s where partnering with a video production company makes a difference. With a creative team by your side, you can turn complex ideas into polished, engaging videos that deliver real communication impact.

Step	What the production company does	What you should do
1. Project Brief & Discovery	Gathers information about your goals, audience, key messages, and brand guidelines.	Clearly communicate your objectives, audience needs, and any examples or references.
2. Script & Concept Development	Proposes concepts, writes scripts, and aligns messaging with communication goals.	Review, provide feedback, and ensure alignment with internal tone and priorities.
3. Storyboarding & Visual Planning	Creates visual sketches or storyboards to map out the video structure and flow.	Approve the visual direction and make sure it matches your expectations.
4. Production (Filming or Animation)	Films live-action content or animates scenes based on the approved storyboard.	Approve talent, locations, or characters; provide branding assets as needed.
5. Editing & Post-Production	Edits footage or animation, adds voiceovers, music, captions, and visual effects.	Review drafts, give timely feedback,

What Makes an Effective Corporate Communication Video

Regardless of who makes your video, success depends on more than visuals. From strategic alignment to audience targeting, the most effective videos follow key principles. With some useful tips below, you can turn your video from forgettable to memorable.

• ​​Aligned with communication goals: The video should serve a clear purpose, whether to inform, inspire, train, or persuade, based on your communication strategy.
• Tailored to the intended audience: Content, tone, and style must resonate with the specific group you’re trying to reach.
• Clarity and message discipline: The message should be focused, jargon-free, and easy to understand, avoiding information overload.
• Structured for engagement and retention: The video should have a strong opening, logical flow, and visual pacing that keeps viewers interested from start to finish.
• Authentic and credible tone: Trustworthy voices, real stories, and sincere delivery help the message land with honesty and relatability.
• Visually cohesive with the brand: Colors, typography, music, and overall visual style should align with the brand identity for consistency and recognition.
• Call to action or intended follow-up: The video should guide viewers on what to do next, whether it’s to learn more, share feedback, or take action.

Distribution Platforms for Corporate Communication Videos

Even the best video won’t deliver impact if no one sees it. To maximize ROI, you need a smart distribution strategy tailored to your audience, whether internal or external. Let’s look at the most effective platforms and how to track performance across channels.

	Platform	Distributing & measurement tips
Internal communication	Internal newsletters	Embed short video summaries with CTAsUse email open and click-through rates to gauge engagement.
	Learning Management System (LMS)	Ideal for training videosMonitor completion rates and quiz results to assess effectiveness.
	Slack / Teams	Share short videos or GIF teasersEncourage reactions and discussions to increase engagement.
External communication	Social media (LinkedIn, Facebook, Instagram…)	Share thought leadership or recruitment videosMeasure shares, comments, and click-throughs for reach and resonance.
	Company website	Embed videos on product or careers pagesMonitor time on page, bounce rate, and conversions.
	Email marketing	Use videos in announcements or nurture campaigns; track click-through rates and post-view actions.
	Press/ Media kits	Include in digital press kits for CSR or leadership messagingTrack pickup by media outlets or backlinks generated.

Elevate Your Corporate Communication Videos with F. Learning Studio

Turn corporate messages into memorable animated stories

Tired of traditional corporate communications that can often feel dry and uninspiring, failing to capture attention or drive real understanding? We can transform your core messages, no matter how complex, into vibrant, memorable animated stories. By blending creative storytelling with strategic animation, we craft videos that not only explain but also emotionally connect with your audience. 

This means your crucial updates, new strategies, or company values become engaging experiences, ensuring higher recall, better comprehension, and a more unified understanding across your organization. 

Supercharge your corporate videos with proven learning design strategies

Great visuals are just the start; true impact comes from intentional design. That’s why we infuse every corporate video with proven learning design strategies, especially for training and internal communication. We go beyond pretty pictures, applying audience-centric strategy

to ensure your content isn’t just seen, but understood, retained, and applied. 

Whether it’s onboarding experience, soft skill training, product knowledge, or process & procedure training, our approach transforms your videos into powerful learning tools, leading to enhanced employee performance, faster skill acquisition, and a more knowledgeable, confident workforce.

Take our collaboration with Guardian Group as an example: they needed to roll out a refreshed HR strategy and employee evaluation system across a diverse workforce. We transformed 20+ pages of dense policy into just two engaging animated videos—culturally relevant, learning-focused, and designed for real retention. The result? Massive time savings, clearer understanding, and faster adoption across their teams.

Get expert support at every stage of video production

Creating a great corporate video doesn’t have to be complicated, especially when you have a partner who guides you every step of the way. From defining goals and scriptwriting to visual direction, animation, and voiceover, we collaborate with you to ensure your message is clear and your visuals are on-brand. We’re transparent, responsive, and deeply invested in your success.

Not sure if we’re the right fit? Book a Free Consultation or request a Free Animation Demo and see how we bring your message to life before you commit.

Conclusion

The future of communication is visual, emotional, and human, and video for corporate communications is your chance to lead that transformation. The right video has the power to align teams, inspire action, and build lasting connections across your organization. You’ve seen what’s possible. Ready to take the next step? Start the journey with us and let’s turn strategy into stories that connect.

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Read more:

• 9 Easy Steps to Create Training Videos in eLearning 2025
• How Much Does A Training Video Production Cost 
• TOP 10 Best Corporate Explainer Video Production Companies in 2025