TOP 9 Internal Communication Videos to Boost Engagement

To foster a strong bond in the business, effective internal communication is the key. Among different methods, we want to show you how internal communication videos can empower your team and elevate company culture. In this article, let’s explore 9 different types of internal comms videos with examples, and 7 tips to create an effective video.

What are Internal Communication Videos?

Internal communication videos are a vital tool used by organizations to share information, updates, and messages specifically with their employees. Unlike external marketing videos, these are designed specifically for an internal audience. They serve multiple purposes, such as training, announcements, and fostering company culture.

Why Internal Communication Videos are Effective?

Unlike lengthy emails or documents, videos are engaging and easy to watch. This format makes it easier for employees to remember key messages and stay connected to the company’s values and goals. Below, we outline some of the main benefits of internal videos to show why it’s a good choice for your business.

Benefit	Description
1. Enhance information retention	Visual and audio elements work together to make information easier to absorb and remember, improving how well employees retain key details.
2. Increase engagement	Videos are naturally more captivating than text-based content, keeping employees focused and boosting overall engagement with the message.
3. Time efficiency	Videos allow employees to quickly understand complex messages without wading through lengthy emails or documents, saving time for both the sender and the viewer.
4. Effective training and onboarding	Videos are ideal for engagingly explaining complex topics and processes, making it easier for new hires to understand their roles and responsibilities quickly.
5. Convey company culture	Videos allow companies to express their values, personality, and mission visually, building a stronger connection and sense of belonging among employees.

9 Internal Communication Videos Based on Topics with Examples

There are different types of internal communication videos. Having an overview of them helps you choose the type that is most suitable for your company. This also makes it easier to tailor the content that delivers high impact. 

First, take a quick look at this table to see the popular types of internal communication videos and what they are.

of Internal Communication Videos	Description
1. Employee onboarding and training videos	Introduce new hires to your organization, covering company values, history, and workplace expectations to enhance engagement and retention.
2. Recruitment videos	Attract top talent by showcasing your company’s story, culture, and values, providing a glimpse into your workplace.
3. Company culture videos	Highlight your organization’s values, work style, and team spirit to help employees feel connected and embrace your culture.
4. Corporate updates and announcements videos	Share important news, changes, and milestones clearly to ensure all employees stay informed and connected.
5. Employee wellness and benefits videos	Inform employees about wellness programs and perks while encouraging them to utilize available resources.
6. Diversity and inclusion awareness videos	Promote respect, empathy, and inclusion, fostering a welcoming and supportive workplace for everyone.
7. Employee testimonials and success stories videos	Share real stories of employee achievements to inspire and motivate the team while celebrating career growth.
8. Safety and compliance training videos	Provide clear guidance on workplace safety and regulatory standards to ensure employees follow protocols responsibly.
9. Sustainability and corporate responsibility videos	Showcase your company’s commitment to environmental, ethical, and social responsibilities, inspiring collective action.

1. Employee onboarding and training videos

Once you’ve welcomed new hires, onboarding, and training videos are a great way to introduce them to your organization. These videos cover key topics like company history, values, benefits, and workplace expectations. A good video can make a big difference, as employees are 69% more likely to stay with a company for three years if they experience a quality onboarding process.

This onboarding video of DriveTime effectively embodies the brand’s identity through its consistent use of car imagery.  With vibrant visuals and an upbeat tone, it engages employees, helps them better understand the company’s culture, and grasp insights for their next steps.

2. Recruitment videos

Before you hire top talent, recruitment videos help you attract and inspire the right candidates. These videos showcase your company’s story, culture, core values, and what makes your team unique. They offer a glimpse into what it’s like to work at your organization, giving candidates a real feel for your workplace.

Bolt – a tech company conveys the company’s spirit fascinatingly through a combination of fast-paced editing and engaging storytelling. The video uses direct quotes from employees to add authenticity and relatability, allowing viewers to connect with the experiences shared. 

3. Company culture videos

When employees join your team, they’re stepping into a unique culture that sets your company apart. A company culture video welcomes new team members by highlighting your values, work style, and team spirit. It helps employees feel connected from day one, making it easier for them to embrace your culture and contribute positively.

All of these aspects are shown in this video of Life at Google. The video effectively tells employees what it’s like to work at Google by focusing on themes of innovation, collaboration, and inclusivity. Another point that makes it effective is to highlight personal stories and experiences to resonate emotionally with viewers. 

4. Corporate updates and announcements videos

Keeping everyone in the loop is key to a strong, connected team, and that’s why corporate updates and announcement videos are so valuable. These videos ensure that important news, changes, and milestones reach every employee clearly and quickly. With a personal touch, they make employees feel included and informed, no matter where they are. 

That’s also exactly what F. Learning Studio did in this video for Guardian Group, a company providing financial and insurance services. Through, eye-catching and culturally appropriate animation, we help their HR department inform their transformative strategy in an engaging way. 

5. Employee wellness and benefits videos

Supporting your team’s well-being goes beyond the basics, and employee wellness and benefits videos are a perfect way to show that commitment. 

These videos give employees a clear view of the wellness programs, health benefits, and perks available to them. They not only inform but also encourage employees to take full advantage of what’s offered. 

Take the video by the Caribbean Development Bank for example. It effectively communicates the benefits of their new employee wellness initiative through engaging animation and a clear, heartfelt message. ​​The visual approach simplifies complex ideas about wellness, while animated characters and scenarios depict various aspects of the wellness program.

6. Diversity and inclusion awareness videos

Remember the feeling of being the “new kid” and not quite knowing where to fit in? Diversity and inclusion awareness videos help make sure no one feels that way at work. 

These videos send a strong message: everyone belongs. They’re a great way to introduce your team to the values of respect, empathy, and inclusion, all while creating a more welcoming and supportive workplace.

Inclusion and diversity are important parts of the culture of Apple, which is celebrated in the video below. The video features a minimalist aesthetic that is characteristic of Apple’s branding. Plus, the use of diverse individuals in various settings also reinforces the powerful message of inclusivity.

7. Employee testimonials and success stories videos

If you feel inspired by someone else’s journey, let employee testimonials and success stories videos bring that inspiration right to your team. These videos share real stories from employees who have grown, achieved and thrived within your company. 

They highlight career paths, celebrate accomplishments, and show what’s possible when talent and opportunity meet. Plus, they motivate your team and remind everyone of the impact they can make.

In this video, various employees share their personal stories and insights about their journey within Analytix. By showcasing diverse voices from within the organization, it naturally boasts a supportive work environment, opportunities for professional growth, and the sense of community that defines Analytix’s culture. 

8. Safety and compliance training videos

Safety and compliance training videos are essential for a well-informed, responsible team. These videos equip employees with crucial knowledge about workplace safety, regulatory standards, and best practices. They simplify complex rules and processes, making it easy for everyone to understand and follow protocols. 

To educate employees about fire safety training, Hazwoper uses animation with a straightforward and professional style. The tone is informative yet approachable, encouraging employees to take safety seriously while also feeling empowered to contribute to a safer workplace. 

9. Sustainability and corporate responsibility videos

Sustainability and corporate responsibility videos showcase your company’s commitment to making a positive impact. These videos highlight efforts to reduce environmental footprints, support communities, and drive ethical practices across the business. 

They give employees and stakeholders a closer look at the real actions behind your values, inspiring everyone to be part of the mission. 

This video makes a good example of handling serious topics like CSR. It uses helpful visuals, animations, and features of the CEO to reinforce the message’s importance.

4 Format Types of Internal Communication Videos with Recommended Tools

Each video’s success depends not just on its content but also on how it’s presented. In the next section, we’ll explore 4 key format types for internal communication videos and recommend tools to help you create them. 

Before going into detail, here’s a table highlighting different types of internal communication videos based on format, their key features, suitable applications, and recommended tools to create them effectively.

Type	Description	Suitable For	Recommended Tools
Live-action videos	Featuring real people and settings, these videos add a personal touch, creating transparency and helping employees feel connected to leadership and company values.	– Corporate announcements: Leadership updates or organizational changes. – Training videos: Demonstrating processes or skills in real-life context. – Employee recognition: Celebrating achievements via testimonials or interviews.	– Riverside.fm – Camtasia – Movavi Video Editor
Animated videos	Captures attention with engaging graphics and simplifies complex information. Animation is creative, memorable, and doesn’t require live actors.	– Training modules: Explaining policies or procedures. – Company culture videos: Illustrating values and mission creatively. – Product explainers: Simplifying features and benefits for better understanding.	– Vyond – Animaker – Biteable
Screen recording videos	Captures on-screen actions with voice-over explanations using minimal equipment like screen recording software and a microphone.	– Software training: Teaching tool usage effectively. – Process documentation: Visual instructions for workflows. – Quick updates: Sharing system or protocol changes through direct demonstrations.	– LoomOBS – StudioSnagit
Hybrid videos	Combines live-action with animation, blending personal storytelling with visual clarity.	– Onboarding videos: Welcoming new hires with stories and key information. – Year-in-review summaries: Achievements and stats with interviews and infographics. – Event recaps: Highlights from events with live footage and animations.	– Adobe Premiere – ProInVideo

1. Live-action videos

Featuring real people and settings, live-action videos add a personal touch to internal communication. They create a sense of transparency and authenticity that helps employees feel more connected to leadership and company values.

Suitable for: 

• Corporate announcements: Updates from leadership or significant changes within the organization.
• Training videos: Practical demonstrations of processes or skills that benefit from real-life context.
• Employee recognition: Celebrating achievements through testimonials or interviews.

Recommended tools:

• Riverside.fm: Offers high-quality remote recording, live streaming to multiple platforms, and audience engagement features like live chat and call-ins.
• Camtasia: Combines screen recording with video editing capabilities, ideal for producing polished training and tutorial videos.
• Movavi Video Editor: User-friendly interface with a variety of effects, transitions, and text overlays, perfect for creating engaging corporate videos.

2. Animated videos

Animated videos can capture attention effectively with engaging graphics and motion. It’s also great at breaking down intricate information into digestible segments. Animation also allows information to be presented creatively and memorably without the need for live actors.

Suitable for:

• ​​Training modules: Explaining policies or procedures in an engaging manner.
• Company culture videos: Illustrating values and mission through creative narratives.
• Product explainers: Simplifying product features and benefits for better understanding.

Recommended tools:

• Vyond: Provides customizable templates and characters for creating professional animated videos tailored to training and storytelling.
• Animaker: Features an easy drag-and-drop interface with a library of assets, making it suitable for explainer videos and presentations.
• Biteable: Offers a wide range of templates and stock footage for quick creation of animated videos, ideal for marketing and internal communications.

3. Screen recording videos

These videos capture on-screen actions with voice-over explanations. It requires minimal equipment, often just screen recording software and a microphone.

Suitable for:

• Software training: Teaching employees how to use specific applications or tools effectively.
• Process documentation: Providing visual instructions on workflows or procedures.
• Quick updates: Sharing changes in systems or protocols directly through screen demonstrations.

Recommended tools:

• Loom: Simple screen recording tool that allows users to share quick video messages with voiceovers, perfect for tutorials and updates.
• OBS Studio: Free software for high-quality screen recording and live streaming, suitable for detailed instructional content.
• Snagit: Combines screen capture with video recording, ideal for creating step-by-step guides and process documentation.

4. Hybrid videos

Combining live-action with animation, hybrid videos leverage the strengths of both formats. In this video, presenters can explain content while animations or graphics illustrate key points.

Suitable for:

• Onboarding videos: Welcoming new hires with a mix of personal stories and informative content about the company.
• Year-in-review summaries: Highlighting achievements and statistics through a combination of interviews and infographics.
• Event recaps: Showcasing highlights from company events with both live footage and animated summaries.

Recommended tools:

• Adobe Premiere Pro: Professional editing software that allows seamless integration of live-action footage with animations, perfect for comprehensive presentations.
• InVideo: Online editor that supports mixing various media formats, suitable for creating engaging promotional or informational videos.

Generally, these tools are useful but limited in customization, editing depth, and affordability, making them less ideal for high-quality, professional videos. 

For businesses needing polished, customized videos, these tools may not be enough. To create truly impactful videos, you should consider working with a professional studio like F.Learning Studio. Contact us to see how we bring the expertise and creativity needed for high-quality, engaging communication.

7 Tips to Create an Effective Internal Communication Videos

Creating an internal communication video takes a lot of effort and expertise. To support you in creating an effective internal communication video, we collected some useful tips in the table:

Tips	Best practices
1. Know your employees	Understand the demographics, preferences, and pain points of your employees. Tailor the content to their interests and needs to make the video more relevant and engaging.
2. Be mindful of company culture	Ensure the tone, messaging, and style of the video align with your company’s values and mission. If your company is known for being innovative, keep the video fresh and forward-thinking.
3. Engage your audience from the start	Start with a compelling question, a surprising fact, or a relatable scenario that directly addresses an issue your employees care about. This will ensure they stay engaged throughout the video.
4. Keep it concise	Focus on the core message and avoid overwhelming your employees with too much information. Aim to keep the video short—around 2 to 5 minutes—so employees can watch it quickly and easily. Cut out any unnecessary details to maintain clarity and focus.
5. Use storytelling	Craft a narrative that employees can connect with on an emotional level. Share success stories, personal anecdotes, or customer stories that align with the video’s message.
6. Include visuals and graphics	Use visuals, infographics, charts, or animations to break down complex information and make it visually appealing. High-quality graphics help emphasize key points and keep the audience engaged.
7. Add a personal touch	Make the video feel personal by featuring real employees or leadership. Use familiar faces and voices to create a sense of connection. Adding personalized content, such as celebrating team accomplishments or highlighting individual achievements, fosters engagement and boosts morale.

Choose F. Learning Studio for Impactful Internal Communication Videos

Expert in producing internal communication videos

With over 8 years of experience and more than 2,000 minutes of animation produced each year, F. Learning Studio knows what it takes to create effective internal videos. We’ve built a strong track record with leading organizations like Integrity & Value, One QBE, and Guardian Group. 

Your team’s ability to transform tons of data into a coherent and meaningful script stands out as one of the strongest features of this production, alongside your excellent service and dedicated team members.

Our main characters maintain consistency throughout the storyline we’re presenting. Your team has done an outstanding job creating these characters with a Caribbean look. 

Mrs Hamlet – Guardian Group

When you work with F.Learning, you’re partnering with a studio that understands how to elevate your internal communications through powerful, professional video content.

Comprehensive solutions with flexible options

F.Learning offers a full range of services, from scripting to final edits, tailored to your team’s unique goals. When ​​Guardian Group, a Caribbean financial leader, reached out to us, F. Learning Studio offered a comprehensive solution to help them ​​share their new HR strategy. 

Using the Learning Design Strategy, ​​we transformed long, text-heavy documents into lively, culturally relevant videos that make the audience engage more deeply with the strategy and reduce training time.

Whether you need ongoing updates or a one-time training video, we’ll create a solution that works for you—because F.Learning is here to make things simple and effective.

Animation management from A-Z

Creating an internal communication video can be overwhelming—from scripting and storyboarding to choosing the right visuals and polishing the final product, there’s a lot to manage. 

However, with F.Learning Studio’s specialized management process, you can rest assured that every detail is handled smoothly, and your project is on track and on time. We deliver high-quality videos without missing a beat in your schedule, so you get impactful results without any stress.

Conclusion

​A great internal communication video does more than share information; it builds connection, clarity, and a sense of purpose within your team. With F.Learning Studio, you can create videos that effectively communicate your message and strengthen company culture. Let’s get started on making your internal communication unforgettable – contact us today!

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