10 Corporate Video Examples to Kickstart Your Next Project

Imagine corporate videos that don’t just inform, but inspire. Videos that don’t just present, but persuade. Videos that viewers not only watch, but remember and share. This isn’t a far-off dream; it’s the reality for brands that embrace creative vision and strategic storytelling.

In this article, you’ll explore 10 corporate video examples that prove creative risk, emotional clarity, and strategic storytelling can transform brand communication. By studying these examples and our expert tips, you’ll discover fresh frameworks to inspire your next video and move beyond content that simply fills space to content that drives lasting impact.

So, let’s get started and take a glimpse into corporate video by watching this example:

Ready to tell your brand story that actually sticks?

F. Learning Studio creates customized corporate videos that spark connection, drive results, and bring your message to life—with 9+ years of experience and a FREE consultation to help you get started.

What Corporate Video Is and Why It’s Essential for Your Business

A corporate video is a professionally produced visual asset that helps businesses convey important messages, ranging from brand values and services to internal training and stakeholder updates. Unlike text or static images, video engages multiple senses, making your message more memorable and persuasive. 

Key benefits of corporate video:

• Simplifies complex information through visuals and storytelling
• Strengthens brand identity and emotional connection
• Increases engagement across platforms
• Enhances internal communication and training
• Drives conversions and customer trust

Popular Types of Corporate Video You Should Know

Not all videos serve the same function—some build trust, others train teams, and a few drive conversions. By exploring the most common types, you’ll better match your business goal with the right creative direction.

Type of Corporate Video	Description
Brand Story Video	Tells the company’s origin, mission, and values to build emotional connection.
Product Demo Video	Showcases how a product works, its features, and benefits in action.
Customer Testimonial Video	Features real customers sharing their positive experiences and results.
Company Culture Video	Highlights the workplace environment, employee stories, and internal values.
Training & Onboarding Video	Provides step-by-step guidance to educate employees or customers efficiently.
Recruitment Video	Attracts talent by showcasing the company’s vision, team, and growth potential.
Corporate Social Responsibility (CSR) Video	Demonstrates the company’s impact on social or environmental causes.

10 Corporate Video Examples to Inspire Your Business

With the basics covered, it’s time to move from theory to inspiration. These 10 real-world corporate videos don’t just showcase high production value, they reveal how emotion, clarity, and structure can elevate your message. As you watch, think about how each element could be adapted to your own brand story.

1. Google – Welcome to the Gemini Era

• Style: Footage + screencast
• Overview: Google’s “Welcome to the Gemini Era” video introduces its advanced AI model, Gemini, highlighting its integration across Google’s ecosystem. The video showcases Gemini’s capabilities in enhancing user experiences through AI-driven features in products like Search, Android, and YouTube.
• What makes it stand out:
  • Dynamic visual storytelling: The video employs a rapid montage of real-world scenarios, demonstrating Gemini’s integration into various aspects of daily life.
  • Seamless product integration: By highlighting Gemini’s presence across Google’s ecosystem, such as Search, Android, and YouTube, the video underscores the AI’s ubiquity and the enhanced user experience it offers.
  • Engaging musical score: The selection of a compelling soundtrack adds energy and rhythm to the narrative.
  • Concise messaging: With a runtime of just over a minute, the video delivers its message succinctly, capturing attention and conveying key points without overwhelming the viewer.
• Expert tips: Integrating your offering into familiar contexts can help audiences relate to and understand its value, while a well-chosen soundtrack and dynamic visuals can enhance emotional resonance and memorability.

2. 50 years of Microsoft

• Style: Archival footage, historical photos, and contemporary video
• Overview: Microsoft’s “50 Years of Microsoft” video highlights key milestones, innovations, and the impact Microsoft has had on technology and society over five decades.
• What makes it stand out:
  • Extensive use of historical assets: The video effectively utilizes a wealth of archival footage and photographs to illustrate Microsoft’s journey over five decades.
  • Narrative of innovation and impact: It emphasizes the company’s role in shaping the digital age and its continuous drive for innovation.
  • Focus on key figures and moments: The video features important individuals and pivotal events that defined Microsoft’s growth and success.
• Expert tips: When creating a corporate anniversary video, blend historical milestones with personal stories to humanize the brand and connect with the audience emotionally. Incorporate diverse perspectives and highlight the company’s impact on various stakeholders to demonstrate its values and commitment to innovation. This approach not only celebrates past achievements but also reinforces the company’s vision for the future.

3. F. Learning Studio x XL Feet – A brand story 

• Style: 2D animation
• Overview: This is a 2D animated video produced by F.Learning Studio that narrates the journey of a prince with exceptionally large feet who struggles to find suitable footwear. This fairytale-inspired narrative highlights XL Feet’s mission to provide comfortable and stylish footwear options for this underserved demographic.
• What makes it stand out:
  • Fairytale narrative: Utilizes a whimsical story of a prince to create an engaging and relatable metaphor for the company’s target audience.
  • Character animation: Employs expressive 2D characters to convey emotions and challenges, enhancing viewer connection.
  • Simplified messaging: Presents the brand’s value proposition in a straightforward and entertaining manner, making it easily digestible.
  • Visual appeal: Incorporates vibrant colors and smooth animations to maintain viewer interest and reinforce brand identity.
• Expert tips: Leveraging storytelling through animation can effectively humanize a brand and resonate with niche audiences. By crafting a narrative that mirrors the experiences of your customers, you can successfully communicate your brand values and solutions like XL Feet did.

4. How to use Slack

• Style: Screencast + motion graphic
• Overview: Slack’s “How to Use Slack: Your Quick Start Guide” is a concise tutorial designed to help new users navigate the platform effectively. Through clear visuals and straightforward explanations, the guide aims to accelerate the onboarding process for individuals and teams.
• What makes it stand out:
  • Concise and focused: The video delivers essential information in a brief format, making it accessible for users seeking a quick overview.
  • Clear visual demonstrations: Screen recordings illustrate how to use key features, enhancing comprehension for visual learners.
  • Structured content: The tutorial follows a logical progression, starting with basic navigation and advancing to more interactive elements like mentions and notifications.
  • Emphasis on practical use: By focusing on everyday tasks within Slack, the video ensures that viewers can immediately apply what they’ve learned.
• Expert tips: When creating instructional content, prioritize clarity and brevity to maintain viewer engagement. Utilize visual aids to demonstrate functionalities, and structure the information in a logical sequence that builds upon previously introduced concepts. 

5. F. Learning Studio x  Modo Platform

• Style: Motion graphic animation
• Overview: Produced by F. Learning Studio, this video introduces the Modo Platform, outlining its key features and benefits as a solution that helps manage data and deliver clear insight for the energy industry. It uses visual metaphors and concise text to communicate complex information in an easily understandable way.
• What makes it stand out:
  • Clear and concise visuals: The animation effectively breaks down the platform’s functionalities into digestible visual segments.
  • Focus on problem-solution narrative: The video likely highlights common challenges faced by the target audience and positions Modo as the solution.
  • Consistent branding: The color palette, typography, and overall design likely align with the Modo Platform’s brand identity.
  • Engaging and dynamic animation: Smooth transitions and engaging motion graphics help maintain viewer interest.
• Expert tips: When explaining a platform or complex service, utilizing animated visuals and a clear problem-solution narrative can significantly improve understanding and engagement.

6. Apple – 2030 Status

• Style: Live-action
• Overview: Apple’s “2030 Status | Mother Nature” is a five-minute short film featuring CEO Tim Cook and actress Octavia Spencer as Mother Nature. Presented during the company’s “Wonderlust” event, the video serves as a creative update on Apple’s environmental initiatives, highlighting its commitment to achieving a net-zero carbon footprint by 2030.
• What makes it stand out:
  • Narrative approach: The video employs a fictional meeting between Apple’s leadership and Mother Nature to discuss the company’s environmental progress, making the subject matter more engaging.
  • Emotional engagement: Through humor and character interaction, the video humanizes Apple’s environmental goals, aiming to connect with viewers on a personal level.
  • Highlighting achievements skillfully: Apple showcases its efforts seamlessly in the meeting between Mother Nature and the company’s members.
• Expert tips: Utilizing storytelling and character-driven narratives can effectively communicate CSR initiatives, while highlighting measurable progress and long-term commitments demonstrates genuine dedication.

7. F. Learning Studio x  Alpha Insurer

• Style: Animated video
• Overview: The video is a collaborative project between F.Learning Studio and Alpha Insurer, designed to introduce and promote Alpha Insurer’s services. Utilizing 2D animation, the video presents relatable scenarios where individuals face unexpected events, highlighting how Alpha Insurer’s offerings provide solutions and peace of mind. 
• What makes it stand out:
  • Relatable storytelling: The video depicts common life situations where insurance becomes essential, allowing viewers to connect with the content on a personal level.
  • Clear value proposition: By showcasing specific problems and how Alpha Insurer addresses them, the video effectively communicates the benefits of their services.
  • Professional animation: The clean and polished 2D animation ensures that the message is conveyed clearly, maintaining viewer engagement throughout.
  • Collaborative expertise: The partnership between F.Learning Studio and Alpha Insurer combines animation proficiency with industry knowledge, resulting in a compelling promotional piece.
• Expert tips: When creating an animated commercial video, focus on crafting narratives that reflect real-life challenges your audience may face. Use animation to simplify complex concepts and highlight how your services provide tangible solutions.

8. What is Notion

• Style: Screencast video
• Overview: The video introduces the platform as an all-in-one workspace designed to consolidate various productivity tools into a single, customizable interface. It emphasizes Notion’s versatility in accommodating tasks such as note-taking, project management, documentation, and collaboration
• What makes it stand out:
  • Clean and intuitive design: The video presents Notion’s minimalist aesthetic, which contributes to a distraction-free environment conducive to productivity.
  • Clear value proposition: It aims to communicate the benefits of using Notion, such as increased productivity and organization.
  • User-friendly explanation: The language and visuals are likely designed to be easily understandable for individuals unfamiliar with the platform.
• Expert tips: When introducing a versatile software or platform, visually demonstrating its core features and highlighting its flexibility and customization options are key to engaging new users. Clearly articulating the value proposition and keeping the explanation user-friendly are also crucial.

9. F. Learning Studio x Cargoful

• Style: 2D animation
• Overview: This corporate video is designed to introduce Cargoful’s AI-driven logistics platform. Through clean and modern 2D animation, the video illustrates how Cargoful optimizes fleet management for logistics companies, enhancing efficiency and sustainability. 
• What makes it stand out:
  • Simplified communication of complex concepts: The video effectively breaks down intricate logistics and AI concepts into easily understandable visuals, making the technology accessible to a broader audience.
  • Professional animation style: Employing a clean, modern 2D animation style with vibrant colors and intuitive iconography, the video maintains viewer engagement while conveying professionalism.
  • Focus on real-world applications: By showcasing practical scenarios where Cargoful’s platform improves logistics operations, the video highlights tangible benefits for potential clients.
• Expert tips: When presenting advanced technological solutions, using clear and concise animation can bridge the gap between complex systems and user understanding.

10. We are Bolt

• Style: Live-action
• Overview: Bolt’s “We Are Bolt” video narrates the company’s journey from its humble beginnings in Estonia to becoming one of Europe’s fastest-growing tech companies. Through employee testimonials and dynamic visuals, the video showcases Bolt’s mission to make urban transportation more accessible, affordable, and sustainable.
• What makes it stand out: 
  • Authentic employee narratives: The video features Bolt employees sharing personal stories and experiences, providing genuine insights into the company’s culture and values.
  • Global perspective: By highlighting operations and team members from various countries, the video emphasizes Bolt’s international reach and multicultural workforce.
  • High-quality production: Professional cinematography and engaging storytelling techniques enhance the video’s appeal and effectively communicate Bolt’s brand identity.
• Expert tips: When crafting a corporate narrative, incorporating authentic voices from within the organization can build trust and relatability. Showcasing diverse perspectives and real-life experiences helps humanize the brand and fosters a deeper connection with the audience.

Want more inspiration for your project? We’ve got you covered!

• 9 Impactful Compliance Training Video Examples to Inspire Yours
• Top 15 Corporate Training Video Examples ​​to Inspire You

How Much Does It Cost to Produce Corporate Videos?

Feeling inspired? Great. But before hitting record, you’ll need to understand what kind of investment is required. Whether you’re a startup or an enterprise, knowing the typical cost ranges can help you plan a realistic budget and avoid overspending on the wrong things.

Types of videos (based on styles)	Price range
Live action	$1,500+ to $10,000+ per minute
Animated video	$1,500+ to $10,000+ per minute
Screencast video	$1,000+ to $4,000+ per minute

Check out How Much Does A Training Video Production Cost to get a clearer breakdown for each type of video.

Get Ready to Create Corporate Videos with 2 Methods

Once you’ve aligned your budget, it’s time to decide how to bring your vision to life. Will you build your video in-house, or partner with professionals? We’ll walk you through two proven methods, each with its own pros, challenges, and best practices to help you hit the ground running.

Method 1: DIY approach 

Creating a corporate video in-house can be a cost-effective way to tell your brand’s story. The DIY method gives you full creative control, flexibility, and the ability to produce authentic content that truly reflects your company culture, product, or message. Here’s a structured guide to help you produce a DIY corporate video from scratch:

A. Pre-production phase

Step 1: Define the core purpose of your video

Start by identifying the main goal of your video. Is it meant to promote a product, train employees, explain a process, or enhance recruitment efforts? Defining this early on helps you shape every other decision in the production process.

Step 2: Write the script

With the purpose in mind, develop a script that conveys your message clearly and concisely. For example, if you’re creating a recruitment video, include personal stories from employees or highlight leadership perspectives to build credibility and emotional connection.

Step 3: Choose the video style and key elements

Decide whether your video will be live-action, animated, a screencast, or a hybrid. This decision should align with your message and budget. Also consider what visual assets (e.g., on-screen text, b-roll footage, voiceover) will be needed to support the story.

B. Production phase

This is where your script and storyboard transform into tangible visual content. Whether you’re shooting live-action, crafting animations, or recording your screen, careful execution is key.

Step 1: Create your primary visuals

Live-action: Use smartphones with good cameras, entry-level DSLRs, or webcams. Focus on stable shots, good lighting, and clear audio capture. Follow your script and shot list diligently.

2D animations: Utilize tools like Vyond, Animaker, Powtoon, or even Canva’s animation features. Focus on creating or customizing characters, props, and backgrounds, then animating scenes according to your script and storyboard. Pay attention to timing and visual flow.

Screencasts: Use screen recording software (e.g., Loom, OBS Studio, QuickTime) to capture software demonstrations, presentations, or website walkthroughs. Ensure your narration is clear and your on-screen actions are deliberate.

Step 2: Gather and organize all raw assets

Once your primary visual creation or recording is complete, consolidate everything. This includes:

• Live-action video clips.
• Rendered animated scenes or sequences.
• Individual animated assets (if created separately for later compositing).
• Screen recordings.
• Voice-over audio files (if recorded separately).
• Music tracks and sound effects.
• Any B-roll footage, still images, or branding graphics (logos, etc.).

Review all assets, labeling them clearly and removing any unusable takes or redundant files to streamline the editing process. For animation, ensure your rendered sequences are in the correct format and resolution.

C. Post-production phase

Step 1: Edit the video

Use free or affordable software like DaVinci Resolve, CapCut, or Adobe Premiere Rush to piece together your assets. Trim unnecessary parts, adjust transitions, and add branding elements such as logos and lower-thirds.

Step 2: Sync audio, visuals, and script

Align your narration, music, and visual cues to ensure smooth pacing and clear communication. Add subtitles if needed and optimize the sound levels for clarity across all devices.

Still too complex to kickstart your own video? Don’t worry, these are all you need:

• Top 14 Animated Training Video Software for 2025
• 6 Tips to Create Effective Training Videos
• 9 Easy Steps to Create Training Videos in eLearning 2025

Tips to structure a corporate video for maximum impact

To keep your audience engaged, drive your message home, and encourage viewers to take action, your video should not just look visually appealing, it should have a solid structure. Here are essential tips to structure your corporate video for maximum effectiveness:

• Start with a hook (First 5 seconds matter) with a question, bold statement, or striking visual.
• Introduce the problem or context
• Present your solution (product, service, or idea) clearly
• Use social proof or real-life examples (testimonials, case studies, or statistics)
• Highlight key features or differentiators by using visuals or short demos 
• Add a human touch by including employees, customers, or leadership speaking 
• Include a strong call to action (CTA)
• Keep it short and focused, aiming for 60–90 seconds for marketing videos. 
• Design for visual flow by using transitions, consistent branding, and clean typography 
• End with brand reinforcement (close with your logo, tagline, and contact info)

Method 2: Hire a trusted studio

If you’re looking for a high-quality, polished result without the burden of doing it all yourself, partnering with a professional studio is the smart choice. A trusted video studio brings expertise in storytelling, visual design, and production, ensuring your message is delivered effectively and creatively. But to get the best outcome, it’s important to understand what the studio will handle and where your input is essential.

Phase	What the Studio Does	What You Should Do
1. Discovery	Gathers requirements, learns about your brand, goals, and target audience	Share your objectives, brand guidelines, and audience insights
2. Scriptwriting	Writes a clear, concise, and engaging script tailored to your message	Review and approve script drafts, provide internal input if needed
3. Storyboarding	Creates a visual plan showing scenes, flow, and transitions	Approve storyboard, suggest changes to better fit your brand tone
4. Production	Shoots live-action footage or produces animations; handles voiceover, music, visuals	Confirm visual style, provide access to locations or key staff if needed
5. Editing	Edits footage, adds branding, transitions, subtitles, and final touches	Give feedback on rough cuts, ensure messaging aligns with goals
6. Delivery	Exports final video in the desired formats; may help with distribution	Approve the final version, upload or distribute to the relevant platforms

Tips to Create Effective Corporate Videos

No matter which production path you choose, your video’s success depends on how well it’s crafted. The following tips help boost watch time, viewer trust, and call-to-action response. Master these, and you’ll avoid becoming just another scroll-past.

• Start with a clear objective: Define the specific goal of your video from the start, whether it’s to inform, recruit, convert, or train.
• Know your audience deeply: Tailor your message, tone, and visuals to the preferences, pain points, and motivations of your target viewers.
• Focus on storytelling over selling: Rather than just listing features or achievements, tell a story that creates an emotional connection.
• Design for multi-platform use: Ensure your video works across devices and platforms (social media, websites, email, presentations). Include captions, mobile-friendly visuals, and flexible aspect ratios.
• Measure and analyze performance: Track key metrics like watch time, engagement rate, and conversion actions.

Top Video Platforms to Distribute Corporate Videos

Even the best video will fall flat if it’s not seen by the right audience. Distribution is where strategy meets visibility. Let’s explore where your videos should live, so your message reaches viewers wherever they are, on whatever device they use.

Youtube

YouTube is ideal for long-form, evergreen content like explainers, company stories, and tutorials. Actionable insights:

• Optimize your title, description, and tags with searchable keywords.
• Create playlists and thumbnails to encourage binge-watching.
• Consider YouTube Ads for targeted outreach.

LinkedIn

LinkedIn is the go-to platform for corporate, recruitment, and thought leadership content. Actionable insights:

• Share behind-the-scenes videos or executive insights to build brand credibility.
• Use native video uploads for better reach and engagement.
• Tag team members or partners to expand your post’s visibility.

Instagram

This platform works well for short, visually engaging videos. 

Actionable insights:

• Use Reels to spotlight product features, events, or quick tips.
• Stories are great for polls, Q&As, and casual behind-the-scenes content.
• Maintain visual consistency with your brand to build recognition.
• Use location tags and relevant hashtags to increase reach.

TikTok

TikTok is especially effective for humanizing brands and reaching a younger, highly engaged demographic.

Actionable insights:

• Partner with creators in your niche for trust and exposure.
• Show workplace culture, daily routines, or quick hacks.
• Keep it real — polished ads often underperform here.

Facebook

Facebook remains a versatile platform for both organic and paid distribution, particularly for events, community-focused updates, and targeting older demographics.

Actionable insights:

• Post videos with captions, as many users watch without sound.
• Use Facebook Groups for niche community engagement.
• Go live for launches, Q&As, or milestone announcements.

Website & Landing pages

Websites are the best place for explainer videos, customer testimonials, or demos.

Actionable insights:

• Place videos above the fold on high-traffic pages (e.g., homepage, product pages).
• Use videos as lead magnets or part of gated content.
• Track performance with heatmaps and conversion analytics.

How to Measure the Effectiveness of Corporate Video

To ensure your corporate videos are driving real business value, it’s essential to track performance metrics across each distribution channel. Here are key ways to measure effectiveness based on where your video is published:

Metric	Platform	Description
View Count	YouTube, Facebook, TikTok, LinkedIn, Instagram	Total number of times your video was viewed. Indicates overall reach.
Watch Time / Average View Duration	YouTube, Facebook, LinkedIn	Measures how long viewers watch your video. Higher values = stronger engagement.
Play Rate	Website, Landing Pages	Percentage of page visitors who clicked “play” on the video.
Completion Rate	YouTube, Facebook, LinkedIn	Percentage of viewers who watched the video from start to finish.
Engagement Metrics	TikTok, Instagram, Facebook, LinkedIn	Includes likes, comments, shares, and saves—indicates audience interaction.
Click-Through Rate (CTR)	YouTube, LinkedIn Ads, Website	Measures how many viewers clicked a CTA or link after watching.
Lead Generation	Website, LinkedIn, Facebook	Number of leads or sign-ups captured after watching a video.
Conversion Rate	Website, YouTube Ads, Facebook Ads	Measures how many viewers completed a desired action (e.g., purchase, booking).
Return on Investment (ROI)	All Platforms	Compares total cost with measurable business outcomes (revenue, leads, etc.).

F. Learning Studio – Your Trusted Partner for Impactful Corporate Video

Strong track record of providing customized corporate videos for global businesses

With over 9 years in the industry and more than 100 international clients served, F. Learning Studio has earned a reputation for excellence in custom corporate animation. We’ve had the pleasure of working with innovative startups and global enterprises alike, including names like Cargoful, Alpha Insurer, and Guardian Group.

One standout example of our global impact is our collaboration with Guardian Group, a leading Caribbean financial and insurance services provider with a legacy dating back to 1847.

The company was rolling out a refreshed HR strategy and a new employee evaluation system, but struggled with how to clearly communicate dense, text-heavy materials across a multicultural workforce.

Here’s how we turned complexity into clarity:

• Tailored for learning Impact: We transformed 20+ pages of dry documents into just two engaging videos, applying learning design principles and Bloom’s Taxonomy to ensure relevance and retention.
• Strategic use of animation: We used culturally appropriate visuals, character design, and color psychology to resonate with Caribbean audiences, making the content relatable and emotionally engaging.
• Massive time savings: The videos reduced training time significantly, allowing employees to absorb new HR strategies quickly and get back to their work with confidence.
• Client praise: Mrs. Hamlet from Guardian Group shared, “Your team’s ability to transform tons of data into a coherent and meaningful script stands out as one of the strongest features of this production.”

This case perfectly illustrates what we do best: turning complex information into high-impact animated stories that connect, educate, and move people to action.

Check out our portfolio to explore more real-world examples of corporate videos we’ve crafted for businesses around the globe.

Maximize corporate videos’ impact with learning design expertise

F. Learning Studio helps to maximize the impact of your corporate videos with robust learning design expertise. We understand that effective corporate videos aren’t just about captivating visuals; they’re about achieving specific learning objectives and driving behavioral change. That’s why we apply principles of learning design to make your corporate videos more effective, especially for training and internal communication.

Whether you’re onboarding new employees, training soft skills, boosting product knowledge, or transforming process & procedure training, our learning design approach ensures your corporate videos are powerful tools for employee training, onboarding, and internal communication, ultimately leading to improved performance and knowledge retention within your organization.

Provide expert guidance at every step of corporate video production

Creating an effective corporate video isn’t just about hitting “record”, it’s about collaboration. That’s why we guide you through the entire journey, from defining objectives and scripting to animation, voiceover, and final delivery. We don’t just listen; we co-create with you. 

Our team is responsive, transparent, and solution-oriented, helping you clarify your message and visualize it with confidence. Plus, with our Free Consultation or Free Animation Demo, you can see how we work before committing. 

Conclusion

Behind every great company is a great story. These corporate video examples show how brands big and small are finding bold, creative ways to tell theirs. If you’re looking to stand out, F. Learning Studio is here to help you craft that story with clarity, emotion, and purpose. Explore how we can support you to inspire your audience.

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