Pitch Less, Partner More: How F.Learning Delivered A Strategic Sales Course for Loon

Selling with Empathy – Stop pitching and start partnering with Sales course from F.learning

1. The Problem: Why Great Work Wasn’t Converting?

Loon is a design-led digital partner that blends marketing strategy, design, and development, delivering high-conversion websites, motion graphics, and AI-powered content for fast-growing B2B brands.

But here’s the paradox: While their work was top-tier, their sales conversations didn’t reflect it.

That’s why F.Learning Studio stepped in with the Selling with Empathy & Insight course. The course is a hands-on training program that rewrites how the sales team should listen, ask, and speak.

It’s more than just a sales playbook. It’s a mindset and messaging upgrade for modern B2B teams.

2. F.Learning’s Approach: From Portfolio Talk to Problem Talk

Selling with Empathy & Insight wasn’t just sales training, it was a Loon’s strategic reboot.

Built around the exact problems Loon or every company faced, the course helped:

• Shifting from product pitching to solution-first storytelling
• Asking smarter questions that surface real needs
• Tailoring messaging by decision-maker (HR, L&D, CFO, or CEO)
• Closing calls with momentum, not ambiguity
• Building trust and pipelines faster

3. How This Sales Course Made the Shift

This course isn’t theory. It’s built from Loon’s real client interactions and call reviews.

Loon’s challenges are common across every sales teams, making the training widely applicable. What makes it truly effective is F.Learning’s ability to tailor realistic scenarios, comics and prompts so the team sees themselves in every scenario.

3.1. Turned Concepts into Clear Visuals

Selling with Empathy & Insight isn’t just well-structured. It’s visually designed for impact, with:

• Clean, intentional visuals to simplify complex concepts
• Comics and mini-scenarios to mirror real scenarios

Instead of just teaching what to say, the course showed reps how it feels when it works — and when it doesn’t.

Simple, clear visuals that make learning easier and more engaging.

3.2. Making Knowledge Absorbable In Different Ways

Traditional Sales Training Programs are often dry, text-heavy and methodological. But this course totally transformed complex knowledge into engaging, easy-to-digest concept, giving reps multiple ways to learn.

By applying learning design principles, content is broken down into clear, small parts and demonstrated in a lot of ways.

For instance, the first-call process is taught both as a structured flowchart and a comic scene — making it simple, relatable, and easy to absorb.

Question flow and small-size comic to help sales reps guide clients

3.3. Turning Knowledge into Action: Through Everyday Sales Moments

3.3.1. Mindset Shifts Built on Familiar Scenarios

Instead of jumping into features, sales reps learned to reframe common client pain points—like low engagement or poor retention—into relatable, solution-focused statements, using mindset shifting insights grounded in Loon’s real-world challenges.

For example:

3.3.2. Adjusting Knowledge: Matching the Pitch to the Person

One-size-fits-all messaging fails. So this course helped sales reps speak about what actually matters for each stakeholder, such as:

For example:

• For CFOs who want ROI → “We tie content to productivity gains”
• For HR who cares about onboarding speed → “We help you cut it by 30%”
• For L&D who wants higher engagement → “We boost completion and retention”

4. What Changed in Loon’s Sales Conversations

This wasn’t theory — it was a reset for Loon.

Loon saw their sales team:

• Ask deeper, better questions
• Drop the script, and speak with clarity
• Adapt messaging to different roles and goals
• Move from “Let me show you our deck” → to “Let me understand what matters most”

And best of all, one sales rep reported:“I finally feel like I’m helping clients move forward, not just selling them something.”

Ready to Move Beyond Traditional Sales?

If your team builds great things but struggles to:

• Get replies after great calls
• Guide clients toward decisions
• Turn insight into trust and trust into pipeline…

Then this course is built for you.

We’ll help your team sell with the same clarity and confidence they bring to the work itself — turning experts into trusted advisors clients want to work with again and again.

→ Ready to tailor this course for your team? Let’s start the conversation.