Video-Based Learning Benefits And Tips To Make It Great

Mar 23, 2018Blog, e-learning, eLearning tips, instructional design tips, video-based learning0 comments

The days when learners had to struggle with an endless parade of textbooks and slides have gone. Now people have more effective and engaging methods through which they can acquire more knowledge while spending less time and effort. Video-based learning is one of these methods, which has become a trend in e-learning for a decade. Not only students but teachers also love it because of the interest and comprehensiveness it brings.


Benefits of Video-Based Learning

It Captures Attention

Motion pictures have been captivating the world since its creation. Because the human brains are wired to track motion and interested in movements, videos can make anything more fascinating. Our ancestors learned to pay attention to moving objects to avoid dangers such as enemies or fierce carnivores. This explains why videos are much more attractive and enthralling than mere texts.

For example, an animation explaining a concept, however difficult that concept is, would make most kids and many adults sit still to watch. Written texts without movements cannot do so.

It’s an Effective Instructional Method

Visuals and Audios Facilitate Learning

Video-based learning is also awesome in that it helps us process information faster, retain knowledge and recall it accurately. We are visual creatures by nature. About 90% of the information we receive from the outside world in order to survive and thrive is visual. Therefore, we have the ability to process images 60,000 times faster than mere texts. Video-based learning has often proved more effective than traditional classroom learning.

Moreover, video-based learning benefits audiovisual learners. Howard Gardner discovered multiple intelligences. Each intelligence favors different forms of information input. Sitting in a classroom listening to a lecturer only benefits those with auditory intelligence. Video-based learning offers pictures, spatial aspects via 3D technology, sounds, etc. which benefit audiovisual students.

Videos Explain Things Better Than Texts or Teachers

The age-old method of writing on the board, trying to make correlations by drawing 2D lines bores most students to sleep. With videos, there are many creative ways knowledge can be presented so that students can really grasp the lesson. Video-based learning includes: animation, live action, short how-to films, documentaries, vlogs, etc.

These types of videos are not only interesting but they can also be used to explain different concepts better than texts. For example, a how-to video teaches students to perform a chemistry experiment better than the textbook. Certain types of animation, for example, infographics, can teach how a car engine works.

Below is an example of applying animated video in drone training of our client, Aviassist. The visualization of animation simplifies and communicates the technical knowledge required for drone operation. Besides, the motion and voice-over included help summarise the training content in less than a minute, shorten it into bitesize but memorable. 

It’s Cost-Effective

Video-based learning saves a lot of money for everyone in many ways. First, one can learn to be an expert via free YouTube videos only. Second, one is spared the transport costs and the time traveling to a school. Third, schools don’t have to build more classrooms, hire more teachers and staff to accommodate growing numbers of students. With video-based learning, they can actually have more students, spread their reputation and make more profits.

It’s Accessible

With an expanding Internet of Things, even a child in a remote village in Africa now has access to MOOCs to be educated by famous experts. His computer or smartphone doesn’t have to be expensive. It just needs a platform that is good enough to run the applications. Moreover, the prices of computers and smartphones that are good enough for e-learning are lowered because of globalization. This proves the unrivaled accessibility of video-based learning.

Quality Consistency

This is an important aspect of learning material evaluation. Videos can ensure consistency better than human teachers. A good teacher is subject to mood swings and other events in life that distract him from the quality of his lessons. If he teaches 10 lessons, 1 might be in lower quality. With videos, an excellent lesson can be recorded once and shown to generations without losing the consistency in materials, content, effects, etc. It makes time travel possible because everyone, even generations later, can be in the same classroom as the video is recorded.

Flipped Classroom

Video-based learning enables this modern classroom model where students learn the basic knowledge at home through videos and then in class, discuss further with teachers and peers. This model clearly allows much more time for debates, practical exercises, solving problems, communication, etc. It also trains young students self-study and time management habits at home instead of playing games all the time.


Tips to Create Successful Video-Based Learning

Know Your Audience

Any business model will work better with specific target groups. As you make videos, ask yourself: Who are my audiences? Their age? Gender? Whereabouts? What is their education level? Occupations? and so on.

Those questions are mostly about demographics. It’s also important to consider the psychographics: their personalities, attitudes towards the subjects in your videos, what their values are, their interests, lifestyles, and many more.

You should also do some research into the demands of your audiences or potential audiences. For example, are there any burning questions that a lot of people in your audience want the answer for?

Sometimes, your audiences don’t even know what they expect. So, if you are clever to research their situations, interests, etc. you can make a video and point out why it is good for them to know. Be an active content producer. Understand your audiences and potential ones. This way, many people will come to you whenever they feel lost or bored.

Video Script

A good script is indispensable. For video-based learning, each of your lessons should focus on one specific topic or concept or message. So, it’s very important to pinpoint what exactly it is you want to teach in your video.

Having chosen the focal topic, you must have relevant and engaging supporting ideas. Think of your topic like a heading 1. These ideas are heading 2. Your heading 2 should revolve around the topic in a way that makes learners see the importance. Otherwise, they’d just tune out.

Having chosen the heading 2, you proceed to the details of the script where you think about the explanations for the heading 2, the examples, the design, etc.

Different video types may require different organization methods of the script. The animation script may differ from the how-to video script. Do more research.

Video Types

So you have the script that contains your ideas. Now it’s important to choose the most suitable video types for your purpose.

For example, if you already have lots of animated videos, and you want your audiences or learners to have a change of scene, you can go with a live action presentation where learners can see you and ask questions. Also, modern learners, especially young people, love fun stuff. As a teacher, you can sometimes film yourself doing an experiment and broadcast live to engage students.


Background music is extremely important. You must choose the most suitable sounds to enhance the auditory effects of your video-based learning lessons. There are 2 most fundamental tips in choosing the right music:

  • Adjust the audio volume so that it won’t interfere with what you’re saying
  • Choose the sounds that can bring viewers into the best moods for the lesson

You should also consider voiceover if you have a good voice.

Make Videos Interactive

Interactivity is the key to successful results. Try to find places where you can embed annotations. Use small pop-up windows displayed at specific points during the lesson to provide additional information such as interesting facts, tips, funny quotes, links to external learning resources, or references to earlier materials. Just a simple questionnaire, quiz, test or a survey can engage learners.

Don’t forget games for them to play along. National’s Geographic Brain Games has become one of the most popular science shows thanks to its interactive games, experiments, and riddles in which viewers at home can participate. If you’re a science teacher, learn how you can teach from this show.

Create a Playlist

If your lesson involves a lot of concepts that must be explained, do not ever cram everything into hours long videos. Divide it into a series of videos. In fact, it’s much better to give your series a catchy name so that students are intrigued. Give this series a playlist. This way, you can help your learners avoid boredom and cognitive overload.



Video-based learning is an effective instructional method that yields high scores and brings education to everyone. It is an ever-growing market that would definitely be bigger with the arrival of new digital technologies.

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