SPT | An animated explainer video

Client: SPT Sport performance tracking

SPT offers a smart tracking solution for athletes to accurately monitor, measure and track their physical performance. To introduce and promote their GPS tracking app, SPT asked us to make an explainer video that has as much energy and is as cool as sports themselves. 

SPT’s case calls for an overall professional but catchy animation. To do this, we used frame-by-frame animation to realistically demonstrate the organic movement of players playing sports like football and rugby. Then, we carefully chose energetic sound effects so that, combined with the narrative, they stir up emotions and motivations in the audience as they watch the video. Also, to build a stronger brand image, we only used the two branding colors, which are black and yellow, throughout the whole video. Watch it now!